Reviews Journalists in the United States noted that the multiple previously unsuccessful efforts of other retailers to build mobile payments services,
Adoption contactless + chip reader Apple announced that more than one million credit cards had been registered on Apple Pay in the first three days of its availability, making it the largest mobile payment system in the United States at the time. There were 220,000 participating vendors when it launched. In the United States, Apple faced opposition by the mobile payments industry, particularly the
Merchant Customer Exchange (MCX) which was starting a competing system known as
CurrentC. Several participants of CurrentC, such as
Best Buy,
Walmart, and
Publix had initially stated that they would not accept Apple Pay as a result of exclusivity deals.
CVS Pharmacy and
Rite Aid subsequently disabled all NFC payment systems in favor of CurrentC, although due to the exclusivity period ending in August 2015, Rite Aid started to accept it August 15, 2015. Both CVS and
Best Buy started to accept Apple Pay at all stores starting in October 2015. MCX and CurrentC ended in March 2017.
Target's CEO
Brian Cornell said that they would be open to accepting Apple Pay eventually after the conversion to chip and PIN technology is done, but they remain involved with MCX. On January 22, 2019, Target announced the roll-out of Apple Pay support to all of its stores in the United States.
Transport for London, one of Apple Pay's official UK launch partners and one of the largest contactless merchants in the world, became the UK's most used Apple Pay merchant. As of February 11, 2016, 20% of iPhone 6 users in the United States reported using the service at least once. Apple maintains an up-to-date list of banks that accept Apple Pay on its website. On June 2, 2016, according to
Fortune, Apple said its mobile payment platform is gaining a million new users each week, yet the company did not reveal the total number of Apple Pay users. Apple also revealed that transaction volume through the service is five times what it was a year ago, and that payment volume within apps more than doubled in the second half of 2015. With the launch of Apple Pay in China, the service hit three million provisions inside its first three days, while, more generally, it is adding one million new users per week worldwide. On July 11, 2016
Liquor Control Board of Ontario (LCBO) confirmed that it accepts Apple Pay at all of its over 850 stores in
Ontario, Canada. LCBO had been gradually rolling out Apple Pay support since June at its stores, which had NFC-based terminals for contactless payments. Starting on August 19, 2016, Apple Pay will be available in
Chick-fil-A restaurants across the United States, allowing fast food buyers to make their purchases both in-store and at the drive-thru using Apple Pay. On September 7, 2016,
Wayfair announced that they will support Apple Pay online. On May 22, 2018,
TransLink announced support for Apple Pay at all fare gates and on buses. On July 31, 2018, Tim Cook announced that both
CVS and
7-Eleven in the United States will support the service. On May 31, 2019
New York City Transit announced support for Apple Pay at its OMNY terminals on busses and subways. On August 21, 2019, and December 23, 2019,
Miami Dade Transit announced support for Apple Pay at all fare gates and on buses. In February 2020, Apple Pay accounted for 5% of global card transactions. On April 4, 2020, Publix CEO Todd Jones announced
Publix would be supporting Apple Pay immediately to help consumers fight COVID-19. == Explanatory notes ==