Primary election On April 11, 2011, Romney announced, in a video taped outdoors at the
University of New Hampshire, that he had formed an
exploratory committee for a run for the Republican presidential nomination. Romney stood to benefit from the Republican electorate's tendency to nominate candidates who had previously run for president, and thus appeared to be next in line to be chosen. On June 2, 2011, Romney formally announced the start of his campaign. Speaking on a farm in
Stratham, New Hampshire, he focused on the economy and criticized Obama's handling of it. He said, "In the campaign to come, the American ideals of economic freedom and opportunity need a clear and unapologetic defense, and I intend to make it – because I have lived it." Romney raised $56 million in 2011, more than double the amount raised by any of his Republican opponents, and refrained from spending his own money on the campaign. He initially pursued a low-key, low-profile strategy.
Michele Bachmann staged a brief surge in polls, which preceded a poll surge in September 2011 by
Rick Perry, who had entered the race the month before. Perry and Romney exchanged sharp criticisms of each other during a series of debates among the Republican candidates. The October 2011 decisions of Palin and
Chris Christie not to run effectively settled the field of candidates. Perry faded after poor performances in those debates, while
Herman Cain's "long-shot" bid gained popularity until allegations of sexual misconduct derailed it. Romney continued to seek support from a wary Republican electorate; at this point in the race, his poll numbers were relatively flat and at a historically low level for a Republican front-runner. After the charges of
flip-flopping that marked his 2008 campaign began to accumulate again, Romney said in November 2011: "I've been as consistent as human beings can be." In the month before voting began,
Newt Gingrich experienced a significant surge – taking a solid lead in national polls and most of the early caucus and primary states – before settling back into parity or worse with Romney following a barrage of negative ads from
Restore Our Future, a pro-Romney
Super PAC. In the initial contest, the
Iowa caucuses of January 3, election officials announced Romney as ahead with 25% of the vote, edging out a late-gaining
Rick Santorum by eight votes (
Ron Paul finished third). Sixteen days later, however, they certified Santorum as the winner by 34 votes. A week after the Iowa caucuses, Romney earned a decisive win in
the New Hampshire primary with 39% of the vote; Paul finished second and
Jon Huntsman Jr. third. In the run-up to the
South Carolina Republican primary, Gingrich launched ads criticizing Romney for causing job losses while at Bain Capital, Perry referred to Romney's role there as "
vulture capitalism", and Palin pressed Romney to prove his claim that he created 100,000 jobs during that time. Romney also faced accusations of
asset stripping. Many conservatives rallied in defense of Romney, rejecting what they took to be criticism of free-market capitalism. Romney's double-digit lead in state polls evaporated; he lost the January 21 primary to Gingrich by 13 points. The race turned to the
Florida primary, where in debates, appearances, and advertisements, Romney launched a sustained barrage against Gingrich's record, associations and electability. Romney enjoyed a large spending advantage from both his campaign and his aligned Super PAC, and after a record-breaking rate of negative ads from both sides, Romney won Florida on January 31, with 46% of the vote to Gingrich's 32%. in
Norfolk, Virginia, during the vice presidential selection announcement on August 11, 2012 Several caucuses and primaries took place during February, and Santorum won three in a single night early in the month, propelling him into the lead in national and some state polls and positioning him as Romney's chief rival. Days later, Romney told the
Conservative Political Action Conference that he had been a "severely conservative governor" (while in 2005 he had maintained that his positions were moderate and characterized reports that he was shifting to the right to attract conservative votes as a media distortion). He sought Donald Trump's endorsement, and received it in February 2012, with a speech by Trump and Romney in which Romney joked that he had spent his "life in the
private sector, not quite as successful as this guy [Trump] but successful nonetheless". Romney won the other five February contests, including a
closely fought one in Michigan at the end of the month. In the
Super Tuesday primaries and caucuses of March 6, Romney won six of ten contests, including a
narrow victory in Ohio over a vastly outspent Santorum. Although his victories were not enough to end the race, they were enough to establish a two-to-one delegate lead over Santorum. Romney maintained his delegate margin through subsequent contests, and Santorum suspended his campaign on April 10. Following a sweep of five more contests on April 24, the
Republican National Committee put its resources to work for Romney as the party's
presumptive nominee.
General election Polls consistently indicated a tight race for the November general election. Negative ads from both sides dominated the campaign, with Obama's proclaiming that Romney shipped jobs overseas while at Bain Capital and kept money in offshore tax havens and
Swiss bank accounts. A related issue dealt with Romney's purported responsibility for actions at Bain Capital after taking the Olympics post. During May and June, the Obama campaign spent heavily and was able to paint a negative image of Romney in voters' minds before the Romney campaign could construct a positive one. Comments he made about the readiness of the
2012 Summer Olympics were perceived as undiplomatic by the British press. Israeli Prime Minister (and former BCG colleague)
Benjamin Netanyahu embraced Romney, though some Palestinians criticized him for suggesting that Israel's culture led to their greater economic success. On August 11, 2012, the Romney campaign announced Representative
Paul Ryan of Wisconsin as his running mate. On August 28, 2012, the
2012 Republican National Convention in
Tampa, Florida, officially nominated Romney for president. Romney became the first LDS Church member to be a major-party presidential nominee. In mid-September, a video surfaced of Romney speaking before a group of supporters in which he said that 47% of the nation pays no income tax, are dependent on the federal government, see themselves as victims, and will support Obama unconditionally. He went on to say, "And so my job is not to worry about those people. I'll never convince them that they should take personal responsibility and care for their lives." After facing criticism about the tone and accuracy of these comments, he at first characterized them as "inelegantly stated", then a couple of weeks later commented: "I said something that's just completely wrong." At the time an innocuous response to a foreign policy question, it became a focal point for Democratic attacks on Romney during the campaign. Hillary Clinton, then secretary of state, called Romney's position "dated" and said Russia had been an ally in solving problems, while Joe Biden, then vice president, accused Romney of having a "Cold War mentality" and being "uninformed" on foreign policy. John Kerry, then a senator, called Romney's comments "breathtakingly off target" and reiterated that position at the Democratic National Convention, saying, "He's even blurted out the preposterous notion that Russia is our number one political geopolitical foe." Romney defended his remarks, saying, "The nation which consistently opposes our actions at the United Nations has been Russia... Russia is a geopolitical foe in that regard", and continued to defend his position in the presidential debates. The first of three
2012 presidential election debates took place on October 3, in Denver. Media figures and political analysts widely viewed Romney as having delivered a stronger and more focused presentation than Obama. That debate overshadowed Obama's improved presentation in the next two debates later in October, and Romney maintained a small advantage in the debates when seen as a whole. The election took place on November 6, and Obama was projected the winner at about 11:14 pm
Eastern Standard Time. He won 332 electoral votes to Romney's 206. Romney lost all but one of nine
battleground states and received 47% of the popular vote to Obama's 51%. Media accounts described Romney as "shellshocked" by the result. He and his senior campaign staff had disbelieved public polls showing Obama narrowly ahead and had thought they were going to win until the vote tallies began to be reported on election night. (the latter exemplified by the failure of the
Project Orca application). In his concession speech to his supporters, he said, "Like so many of you, Paul and I have left everything on the field. We have given our all to this campaign. I so wish that I had been able to fulfill your hopes to lead this country in a different direction, but the nation chose another leader." Reflecting on his defeat during a conference call to hundreds of fundraisers and donors a week after the election, Romney attributed the outcome to Obama's having secured the votes of specific interest groups, including African Americans, Hispanic Americans, young people, and women, by offering them what Romney called "extraordinary financial gifts". The remark drew heavy criticism from prominent members of the Republican party. ==Subsequent activities==