.In 1956 Laaksonen submitted drawings to the American magazine Physique Pictorial, which premiered the images in the 1957 Spring issue under the pseudonym Tom
, as it resembled his given name Touko
. In the Winter issue later that year, editor Bob Mizer coined the credit Tom of Finland''. One of his pieces was featured on the Spring 1957 cover, depicting two
log drivers at work with a third man watching them. Biker subculture was both marginal and oppositional, and provided postwar gay men with a stylised masculinity that included rebelliousness and danger. Laaksonen was influenced by images of bikers as well as artwork of
George Quaintance and
Etienne, among others, that he cited as his precursors, "disseminated to gay readership through homoerotic
physique magazines" starting in 1950. This contrasted with the mainstream, medically and psychologically sad and sensitive young gay man who is passive. Laaksonen's drawings of this time "can be seen as consolidating an array of factors, styles and discourses already existing in the 1950s gay subcultures," which may have led to them being widely distributed and popularized within those cultures. He worked at an advertising agency in the 1960s. Their primary market was gay men, but because of the conservative and homophobic social culture of the era, gay pornography was illegal and the publications were typically presented as dedicated to physical fitness and health. In the 1962 case of
MANual Enterprises v. Day the
United States Supreme Court ruled that nude male photographs were not inherently obscene. Softcore gay pornography magazines and films featuring fully nude models, some of them tumescent, quickly appeared and the pretense of being about exercise and fitness was dropped as controls on pornography were reduced. By the end of the 1960s the market for beefcake magazines collapsed.''. The caption notes that reproductions of the complete "natural (nude) Tom drawings" are for sale by mail order.
Gay mainstream appeal (1970s–1991) With the
decriminalization of male nudity, gay pornography became more mainstream in gay cultures, and Laaksonen's work along with it. By 1973, he was publishing erotic comic books and making inroads to the mainstream art world with exhibitions. In 1973 he gave up his full-time job at the Helsinki office of advertising agency
McCann. "Since then I've lived in jeans and lived on my drawings," is how he described the lifestyle transition which occurred during this period. By the mid-1970s he was also emphasizing a
photorealistic style, making aspects of the drawings appear more photographic. The photographic inspiration is used, on the one hand, to create lifelike, almost moving images, with convincing and active postures and gestures while Laaksonen exaggerates physical features and presents his ideal of masculine beauty and sexual allure, combining realism with fantasy. In 1979, Laaksonen, with businessman and friend
Durk Dehner, co-founded the Tom of Finland Company to preserve the copyright on his art, which had been widely pirated. Tom was introduced to Dehner by his
pen pal and fellow erotic artist
Dom Orejudos. Also in 1979, Laaksonen and Lou Thomas (a co-founder of
Colt Studio) published
Target by Tom; The Natural Man, a series of photographs and drawings of adult performers including
Bruno, Jeremy Brent, Chuck Gatlin, and Steve Sartori. In 1984 the Tom of Finland Foundation was established to collect, preserve and exhibit androerotic art. Although Laaksonen was quite successful at this point, with his biography on the best-seller list, and
Benedikt Taschen, the world's largest art book publisher, reprinting and expanding a monograph of his works, he was most proud of the Foundation. Schmeling cited Laaksonen as having considerably influenced his artistic style. ==Personal life==