Trump Home was announced by businessman
Donald Trump and Lexington Home Brands on September 28, 2006, as a "luxury" furniture line. Trump said he would be involved in the furniture design process. Several other companies had approached Trump regarding a furniture line. Trump Home was unveiled by Trump during an event at
Thomasville Furniture in
Thomasville, North Carolina, on March 27, 2007. In April 2007, Lexington was in discussions about including the furniture on the set of Trump's
reality television series,
The Apprentice. Trump Home is owned by
The Trump Organization. Trump Home subsequently became available at some Macy's stores and other retailers by the following month. Trump Home featured a formal furniture line known as "Westchester", as well as a modern "Central Park" line. The
Los Angeles Times called the Westchester line "heavy on burl and brocade and as over-scaled as the Donald's ego," but wrote that the Central Park line was "a genuinely sophisticated take" on
Art Deco. Trump Home rugs, manufactured by Miresco Decorative Rugs, were expected to launch in summer 2007. Trump Home light fixtures, manufactured by ELK Lighting, were expected to go on sale by fall 2007. In May 2008, Trump Home announced the launch of its Mar-a-Lago collection, named for Trump's
Mar-a-Lago property in
Palm Beach, Florida. In May 2008, the Westchester and Central Park collections were available at hundreds of retailers in the United States. Trump Home was also available in more than 15 international territories. In October 2010, the company had introduced its Trump Home by Rogaska collection, consisting of tabletop crystal. In 2011, Lexington Home Brands chose not to renew its Trump licensing agreement and all of its Trump Home products were discontinued. By May 2011, Trump Home also sold a candle and fragrance
diffuser collection by Aquiesse. A bath collection, as well as a collaborative bedding collection with Hallmart Collectibles, were scheduled to release later that year. In September 2012, Trump Home announced a new collection of flooring, paneling, and custom wood furniture, to be manufactured by New York-based Archetypal Imagery and to be sold at ABC Carpet & Home, a four-store retailer with locations in New York and New Jersey. The new collection was scheduled to launch the following month. Trump Home partnered with design company and furniture supplier Dorya International to produce a 50-piece contemporary collection that would debut in Istanbul in February 2014, and High Point, NC in April 2014 followed by expansion into other countries. Dorya manufactured the furniture at its factory in
Manisa, Turkey. In June 2015, two Trump Home galleries opened in the
United Arab Emirates. Dorya's president and
chief executive officer said that international sales had not been affected by Trump's
presidential candidacy or by controversial comments that he had made regarding Mexican immigrants. In December 2015, during the presidential campaign, Trump called for a ban on
Muslims entering the United States. Lifestyle, a home decoration retailer based in
Dubai, subsequently suspended sales of Trump Home products in its 195 stores across the
Middle East,
North Africa,
Pakistan and
Tanzania. In November 2016,
Wayfair discontinued sales of Trump Home products without explanation. Bellacor, a home furnishings company, also discontinued Trump Home products that month, after being targeted by the anti-Trump
GrabYourWallet campaign. Bellacor did not comment on the discontinuation. By that time, the
Home Shopping Network (HSN) was no longer selling Trump Home products, although HSN stated that the discontinuation was not politically motivated.
Bed Bath & Beyond, which sold Trump Home light fixtures, discontinued sales of the products in March 2017. ==Mattresses==