Presidential election of 1896 Democratic nomination {{quote box By 1896, free silver forces were ascendant within the party. Though many Democratic leaders were not as enthusiastic about free silver as Bryan was, most recognized the need to distance the party from the unpopular policies of the Cleveland administration. By the start of the
1896 Democratic National Convention, Representative
Richard P. Bland, a long-time champion of free silver, was widely perceived to be the frontrunner for the party's presidential nomination. Bryan hoped to offer himself as a presidential candidate, but his youth and relative inexperience gave him a lower profile than veteran Democrats like Bland, Governor
Horace Boies of Iowa, and Vice President
Adlai Stevenson. The free silver forces quickly established dominance over the convention, and Bryan helped draft a
party platform that repudiated Cleveland, attacked the conservative rulings of the Supreme Court, and called the
gold standard "not only un-American but anti-American". token of 1896, known as "
Bryan Money" Conservative Democrats demanded a debate on the party platform, and on the third day of the convention, each side put forth speakers to debate free silver and the gold standard. Bryan and Senator
Benjamin Tillman of South Carolina were chosen as the speakers who would advocate for free silver, but Tillman's speech was poorly received by delegates from outside the South because of its sectionalism and references to the Civil War. Charged with delivering the convention's last speech on the topic of monetary policy, Bryan seized his opportunity to emerge as the nation's leading Democrat. In his
"Cross of Gold" speech, Bryan argued that the debate over monetary policy was part of a broader struggle for democracy, political independence and the welfare of the "common man". Bryan's speech was met with rapturous applause and a celebration on the floor of the convention that lasted for over half an hour. The next day, the Democratic Party held its presidential ballot. With the continuing support of Governor
John Altgeld of Illinois, Bland led the first ballot of the convention, but he fell far short of the necessary two-thirds vote. Bryan finished in a distant second on the convention's first ballot, but his Cross of Gold speech had left a strong impression on many delegates. Despite the distrust of party leaders like Altgeld, who was wary of supporting an untested candidate, Bryan's strength grew over the next four ballots. He gained the lead on the fourth ballot and won his party's presidential nomination on the fifth ballot. The convention nominated
Arthur Sewall, a wealthy Maine shipbuilder who also favored free silver and the income tax, as Bryan's running mate.
General election Conservative Democrats, known as the "
Gold Democrats", nominated a separate ticket. Cleveland himself did not publicly attack Bryan but privately favored the Republican candidate,
William McKinley, over Bryan. Many urban newspapers in the Northeast and Midwest that had supported previous Democratic tickets also opposed Bryan's candidacy. Bryan, however, won the support of the Populist Party, which nominated a ticket consisting of Bryan and
Thomas E. Watson of Georgia. Though Populist leaders feared that the nomination of the Democratic candidate would damage the party in the long term, they shared many of Bryan's political views and had developed a productive working relationship with Bryan. The Republican campaign painted McKinley as the "advance agent of prosperity" and social harmony and warned of the supposed dangers of electing Bryan. McKinley and his campaign manager,
Mark Hanna, knew that McKinley could not match Bryan's oratorical skills. Rather than giving speeches on the campaign trail, the Republican nominee conducted a
front porch campaign. Hanna, meanwhile, raised an unprecedented amount of money, dispatched campaign surrogates and organized the distribution of millions of pieces of campaign literature. Facing a huge campaign finance disadvantage, the Democratic campaign relied largely on Bryan's oratorical abilities. Breaking with the precedent set by most major party nominees, Bryan gave some 600 speeches, primarily in the hotly-contested Midwest. Bryan invented the national
stumping tour, reaching an audience of 5 million in 27 states. He was building a coalition of the white South, poor northern farmers and industrial workers and silver miners against banks and railroads and the "money power". Free silver appealed to farmers, who would be paid more for their products, but not to industrial workers, who would not get higher wages but would pay higher prices. The industrial cities voted for McKinley, who won nearly the entire East and industrial Midwest and did well along the border and the West Coast. Bryan swept the South and Mountain states and the wheat growing regions of the Midwest. Revivalistic Protestants cheered at Bryan's semi-religious rhetoric. Ethnic voters supported McKinley, who promised they would not be excluded from the new prosperity, as did more prosperous farmers and the fast-growing middle class. McKinley won the election by a fairly comfortable margin by taking 51 percent of the popular vote and 271
electoral votes. Democrats remained loyal to their champion after his defeat; many letters urged him to run again in the
1900 presidential election. William's younger brother,
Charles W. Bryan, created a card file of supporters to whom the Bryans would send regular mailings to for the next 30 years. The Populist Party fractured after the election; many Populists, including James Weaver, followed Bryan into the Democratic Party, and others followed
Eugene V. Debs into the
Socialist Party.
War and peace: 1898–1900 Spanish–American War Because of better economic conditions for farmers and the effects of the
Klondike Gold Rush in raising prices, free silver lost its potency as an electoral issue in the years after 1896. In 1900, President McKinley signed the
Gold Standard Act, which put the United States on the
gold standard. Bryan remained popular in the Democratic Party and his supporters took control of party organizations throughout the country, but he initially resisted shifting his political focus from free silver. Foreign policy emerged as an important issue due to the ongoing
Cuban War of Independence against
Spain, as Bryan and many Americans supported Cuban independence. After the explosion of the
USS Maine in
Havana Harbor, the United States declared war on Spain in April 1898, which began the
Spanish–American War. Though wary of
militarism, Bryan had long favored Cuban independence and so supported the war. He argued that "universal peace cannot come until justice is enthroned throughout the world. Until the right has triumphed in every land and love reigns in every heart, government must, as a last resort, appeal to force". At Governor
Silas A. Holcomb's request, Bryan recruited a 2000-man regiment for the Nebraska National Guard and the soldiers of the regiment elected Bryan as their leader. Under Colonel Bryan's command, the regiment was transported to
Camp Cuba Libre in
Florida, but the fighting between Spain and the United States ended before the regiment had been deployed to Cuba. Bryan's regiment remained in Florida for months after the end of the war, which prevented Bryan from taking an active role in the
1898 midterm elections. Bryan resigned his commission and left Florida in December 1898 after the United States and Spain had signed the
Treaty of Paris. Bryan faced a decision regarding which issue his campaign would focus on. Many of his most fervent supporters wanted Bryan to continue his crusade for free silver, and Democrats from the Northeast advised Bryan to center his campaign on the growing power of trusts. Bryan, however, decided that his campaign would focus on anti-imperialism, partly to unite the factions of the party and win over some Republicans. The party platform contained planks supporting free silver and opposing the power of trusts, but imperialism was labeled as the "paramount issue" of the campaign. The party nominated former Vice President Adlai Stevenson to serve as Bryan's running mate. In
his speech accepting the Democratic nomination, Bryan argued that the election represented "a contest between democracy and plutocracy". He also strongly criticized the U.S. annexation of the Philippines and compared it to Britain's past rule over the
Thirteen Colonies. Bryan argued that the United States should refrain from imperialism and should seek to become the "supreme moral factor in the world's progress and the accepted arbiter of the world's disputes". Bryan supported a U.S. withdrawal from the Philippines by selling the archipelago to the
Empire of Japan. By 1900, the
American Anti-Imperialist League, which included individuals like Benjamin Harrison,
Andrew Carnegie,
Carl Schurz and
Mark Twain, had emerged as the primary domestic organization opposed to the continued American control of the Philippines. Many of the leaders of the League had opposed Bryan in 1896 and continued to distrust Bryan and his followers. Despite the distrust, Bryan's strong stance against imperialism convinced most of the league's leadership to throw their support behind the Democratic nominee. In a typical day Bryan gave four hour-long speeches and shorter talks that added up to 6 hours of speaking. At an average rate of 175 words a minute, he turned out 63,000 words a day, enough to fill 52 columns of a newspaper. The Republican Party's superior organization and finances boosted McKinley's candidacy and, as in the previous campaign, most major newspapers favored McKinley. Bryan also had to contend with the Republican vice presidential nominee,
Theodore Roosevelt, who had emerged a national celebrity in the Spanish–American War and proved to be a strong public speaker. Bryan's anti-imperialism failed to register with many voters and as the campaign neared its end, Bryan increasingly shifted to attacks on corporate power. He once again sought the vote of urban laborers by telling them to vote against the business interests that had "condemn[ed] the boys of this country to perpetual clerkship". By election day, few believed that Bryan would win, and McKinley ultimately prevailed once again over Bryan. Compared to the results of the 1896 election, McKinley increased his popular vote margin and picked up several Western states, including Bryan's home state of Nebraska. The Republican platform of victory in war and a strong economy proved to be more important to voters than Bryan's questioning the morality of annexing the Philippines. The election also confirmed the continuing organizational advantage of the Republican Party outside of the South. After the election, Bryan returned to journalism and oratory and frequently appeared on the
Chautauqua circuits to give well-attended lectures across the country. In January 1901, Bryan published the first issue of his weekly newspaper,
The Commoner, which echoed his favorite political and religious themes. Bryan served as the editor and publisher of the newspaper; Charles Bryan, Mary Bryan and Richard Metcalfe also performed editorial duties when Bryan was traveling.
The Commoner became one of the most widely-read newspapers of its era and boasted 145,000 subscribers approximately 5 years after its founding. Though the paper's subscriber base heavily overlapped with Bryan's political base in the Midwest, content from the papers was frequently reprinted by major newspapers in the Northeast. In 1902, Bryan, his wife and his three children moved into
Fairview, a mansion located in Lincoln; Bryan referred to the house as the "
Monticello of the West", and frequently invited politicians and diplomats to visit. Bryan's defeat in 1900 cost him his status as the clear leader of the Democratic Party and conservatives such as
David B. Hill and
Arthur Pue Gorman moved to re-establish their control over the party and return it to the policies of the Cleveland era. Meanwhile, Roosevelt succeeded McKinley as president after the
latter's assassination in September 1901 at the
Pan-American Exposition, in Buffalo, New York. Roosevelt prosecuted antitrust cases and implemented other
progressive policies, but Bryan argued that Roosevelt did not fully embrace progressive causes. Bryan called for a package of reforms, including a federal income tax, pure food and drug laws, a ban on corporate financing of campaigns, a constitutional amendment providing for the direct election of senators, local ownership of utilities, and the state adoption of the
initiative and the
referendum, and provisions for old age. He also criticized Roosevelt's foreign policy and attacked Roosevelt's decision to invite
Booker T. Washington to dine at the
White House in 1901. Before the
1904 Democratic National Convention,
Alton B. Parker, a New York and conservative ally of David Hill, was the frontrunner for the Democratic presidential nomination. Conservatives feared that Bryan would join with the publisher
William Randolph Hearst to block Parker's nomination. Seeking to appease Bryan and other progressives, Hill agreed to a party platform that omitted mention of the gold standard and criticized trusts. In the event, Bryan did not support Parker or Hearst, but rather
Francis Cockrell, a Missouri senator whose career had been almost wholly unremarkable. Bryan's motivation was not any belief that Cockrell could defeat Roosevelt in the election, but rather that he would lose decisively, thus paving the way for Bryan to be re-nominated in 1908. However, the possibility of Hearst getting the nomination alarmed the party's moderates enough that they moved to support Parker, who was narrowly nominated on the first ballot at the convention, with Cockrell finishing a distant third place. Bryan would nonetheless get his desired outcome when Roosevelt won by the biggest popular vote margin since
James Monroe was re-elected without opposition in 1820. Afterwards, Bryan published a post-election edition of
The Commoner that advised its readers: "Do not Compromise with Plutocracy". Bryan traveled to Europe in 1903, meeting with figures such as
Leo Tolstoy, who shared some of Bryan's religious and political views. In 1905, Bryan and his family embarked on a trip around the globe and visited eighteen countries in Asia and Europe. Bryan funded the trip with public speaking fees and a travelogue that was published on a weekly basis. Bryan's travels abroad were documented in a study called "The Old World and its Ways", in which he shared his thoughts on different topics such as those related to progressive politics and labor legislation. Bryan was greeted by a large crowd upon his return to the United States in 1906 and was widely seen as the likely 1908 Democratic presidential nominee. Partly due to the efforts of
muckraking journalists, voters had become increasingly open to progressive ideas since 1904. President Roosevelt himself had moved to the left, favoring federal regulation of railroad rates and meatpacking plants. However, Bryan continued to favor more far-reaching reforms, including federal regulation of banks and
securities, protections for union organizers and federal spending on highway construction and education. Bryan also briefly expressed support for the state and federal ownership of railroads in a manner similar to
Germany but backed down from that policy in the face of an intra-party backlash.
Presidential election of 1908 Roosevelt, who enjoyed wide popularity among most voters even while he alienated some corporate leaders, anointed Secretary of War
William Howard Taft as his successor. Meanwhile, Bryan re-established his control over the Democratic Party and won the endorsement of numerous local and state organizations. Conservative Democrats again sought to prevent Bryan's nomination, but were unable to unite around an alternative candidate. Bryan was nominated for president on the first ballot of the
1908 Democratic National Convention. He was joined by
John W. Kern, a former state senator from the swing state of Indiana. Bryan campaigned on a party platform that reflected his long-held beliefs, but the Republican platform also advocated for progressive policies, which left relatively few major differences between the two major parties. One issue that the two parties differed on concerned deposit insurance, as Bryan favored requiring
national banks to provide
deposit insurance. Bryan largely unified the leaders of his own party and his pro-labor policies won him the first presidential endorsement ever issued by the
American Federation of Labor. As in previous campaigns, Bryan embarked on a public speaking tour to boost his candidacy but was later joined on the trail by Taft. Defying Bryan's confidence in his own victory, Taft decisively won the 1908 presidential election. Bryan won just a handful of states outside of the Solid South, as he failed to galvanize the support of urban laborers. Bryan remains the only individual since the Civil War to lose three separate U.S. presidential elections as a major party nominee. The 493 cumulative electoral votes cast for Bryan across three separate elections are the most received by a presidential candidate who was never elected. Bryan remained an influential figure in Democratic politics, and after Democrats took control of the House of Representatives in the
1910 midterm elections, he appeared in the House of Representatives to argue for tariff reduction. In 1909, Bryan came out publicly for the first time in favor of
Prohibition. A lifelong
teetotaler, Bryan had refrained from embracing Prohibition earlier because of the issue's unpopularity among many Democrats. According to biographer Paolo Colletta, Bryan "sincerely believed that prohibition would contribute to the physical health and moral improvement of the individual, stimulate civic progress and end the notorious abuses connected with the liquor traffic". In 1910, he also came out in favor of
women's suffrage. Bryan crusaded as well for legislation to support the introduction of the
initiative and
referendum as a means of giving voters a direct voice while he made a whistle-stop campaign tour of Arkansas in 1910. Although some observers, including President Taft, speculated that Bryan would make a fourth run for the presidency, Bryan repeatedly denied that he had any such intention. ==Wilson presidency==