The Internet has enabled new forms of social interaction, activities, and social associations, giving rise to the scholarly study of the
sociology of the Internet.
Users . per capita for selected countries . Between 2000 and 2009, the number of Internet users globally rose from 390 million to 1.9 billion. By 2010, 22% of the world's population had access to computers with 1 billion
Google searches every day, 300 million Internet users reading blogs, and 2 billion videos viewed daily on
YouTube. In 2014 the world's Internet users surpassed 3 billion or 44 percent of world population, but two-thirds came from the richest countries, with 78 percent of Europeans using the Internet, followed by 57 percent of the Americas. However, by 2018, Asia alone accounted for 51% of all Internet users, with 2.2 billion out of the 4.3 billion Internet users in the world. China's Internet users surpassed a major milestone in 2018, when the country's Internet regulatory authority, China Internet Network Information Centre, announced that China had 802 million users. China was followed by India, with some 700 million users, with the United States third with 275 million users. However, in terms of penetration, in 2022, China had a 70% penetration rate compared to India's 60% and the United States's 90%. In 2022, 54% of the world's Internet users were based in Asia, 14% in Europe, 7% in North America, 10% in Latin America and the
Caribbean, 11% in Africa, 4% in the Middle East and 1% in Oceania. In 2019, Kuwait, Qatar, the Falkland Islands, Bermuda and Iceland had the highest
Internet penetration by the number of users, with 93% or more of the population with access. As of 2022, it was estimated that 5.4 billion people use the Internet, more than two-thirds of the world's population. Early computer systems were limited to the characters in the
American Standard Code for Information Interchange (ASCII), a subset of the
Latin alphabet. After English (27%), the most requested languages on the World Wide Web are Chinese (25%), Spanish (8%), Japanese (5%), Portuguese and German (4% each), Arabic, French and Russian (3% each), and Korean (2%). Modern character encoding standards, such as
Unicode, allow for development and communication in the world's widely used languages. However, some glitches such as
mojibake (incorrect display of some languages' characters) still remain. Several neologisms exist that refer to Internet users:
Netizen (as in "citizen of the net") refers to those
actively involved in improving
online communities, the Internet in general or surrounding political affairs and rights such as
free speech,
Internaut refers to operators or technically highly capable users of the Internet,
digital citizen refers to a person using the Internet in order to engage in society, politics, and government participation. InternetUsersByLanguagePieChart.svg|
Internet users by language Usage '''Source:
Our World in Data. as a percentage of a country's population'''Source:
International Telecommunication Union. as a percentage of a country's population'''Source:
International Telecommunication Union. The Internet allows greater flexibility in working hours and location, especially with the spread of unmetered high-speed connections. The Internet can be accessed almost anywhere by numerous means, including through
mobile Internet devices. Mobile phones,
datacards,
handheld game consoles and
cellular routers allow users to connect to the Internet
wirelessly.
Information and education Educational material at all levels from pre-school (e.g.
CBeebies) to post-doctoral (e.g. scholarly literature through
Google Scholar) is available on websites. The internet has facilitated the development of
virtual universities and
distance education, enabling both
formal and
informal education. The Internet allows researchers to conduct research remotely via virtual laboratories, with profound changes in reach and generalizability of findings as well as in communication between scientists and in the publication of results. By the late 2010s the Internet had been described as "the main source of scientific information "for the majority of the global North population".
Wikis have also been used in the academic community for sharing and dissemination of information across institutional and international boundaries. In those settings, they have been found useful for collaboration on
grant writing,
strategic planning, departmental documentation, and committee work. The
United States Patent and Trademark Office uses a wiki to allow the public to collaborate on finding
prior art relevant to examination of pending patent applications.
Queens, New York has used a wiki to allow citizens to collaborate on the design and planning of a local park. The
English Wikipedia has the largest user base among wikis on the World Wide Web and ranks in the top 10 among all sites in terms of traffic.
Entertainment The Internet has been a major outlet for leisure activity since its inception, with entertaining
social experiments such as
MUDs and
MOOs being conducted on university servers, and humor-related
Usenet groups receiving much traffic. Many
Internet forums have sections devoted to games and funny videos. This form of recreation creates communities, where people of all ages and origins enjoy the fast-paced world of multiplayer games. These range from
MMORPG to
first-person shooters, from
role-playing video games to
online gambling. While online gaming has been around since the 1970s, modern modes of online gaming began with subscription services such as
GameSpy and
MPlayer.
Streaming media is the real-time delivery of digital media for immediate consumption or enjoyment by end users. Streaming companies (such as
Netflix,
Disney+, Amazon's
Prime Video,
Mubi,
Hulu, and
Apple TV+) now dominate the entertainment industry, eclipsing traditional broadcasters. Audio streamers such as
Spotify and
Apple Music also have significant market share in the audio entertainment market.
Video sharing websites are also a major factor in the entertainment ecosystem. YouTube was founded on 15 February 2005 and is now the leading website for free streaming video with more than two billion users. It uses a web player to stream and show video files.
YouTube users watch hundreds of millions, and upload hundreds of thousands, of videos daily. Other video sharing websites include
Vimeo,
Instagram and
TikTok.
Pornography Although many governments have attempted to restrict both
Internet pornography and
online gambling, this has generally failed to stop their widespread popularity. A number of advertising-funded ostensible video sharing websites known as "
tube sites" have been created to host shared
pornographic video content. Due to laws requiring the documentation of the origin of pornography, these websites now largely operate in conjunction with pornographic movie studios and their own independent creator networks, acting as de-facto video streaming services. Major players in this field include the market leader
Aylo, the operator of
PornHub and numerous other branded sites, as well as other independent operators such as
xHamster and
Xvideos. , Internet traffic to pornographic video sites rivalled that of mainstream video streaming and sharing services.
Remote work Remote work is facilitated by tools such as
groupware,
virtual private networks,
conference calling,
videotelephony, and VoIP so that work may be performed from any location, such as the worker's home.
Philanthropy The spread of low-cost Internet access in developing countries has opened up new possibilities for
peer-to-peer charities, which allow individuals to contribute small amounts to charitable projects for other individuals. Websites, such as
DonorsChoose and
GlobalGiving, allow small-scale donors to direct funds to individual projects of their choice. A popular twist on Internet-based philanthropy is the use of
peer-to-peer lending for charitable purposes.
Kiva pioneered this concept in 2005, offering the first web-based service to publish individual loan profiles for funding.
Software The low cost and nearly instantaneous sharing of ideas, knowledge, and skills have made
collaborative work dramatically easier, with the help of
collaborative software, which allow groups to easily form, cheaply communicate, and share ideas. An example of collaborative software is the
free software movement, which has produced, among other things,
Linux,
Mozilla Firefox, and
OpenOffice.org (later forked into
LibreOffice).
Content management systems allow collaborating teams to work on shared sets of documents simultaneously without accidentally destroying each other's work. The internet also allows for
cloud computing,
virtual private networks,
remote desktops, and
remote work.
Psychology The
online disinhibition effect describes the tendency of many individuals to behave more stridently or offensively online than they would in person. A significant number of
feminist women have been the target of various forms of
harassment, including insults and
hate speech, to, in extreme cases, rape and death
threats, in response to posts they have made on social media. Social media companies have been criticized in the past for not doing enough to aid victims of online abuse. Children also face dangers online such as
cyberbullying and
approaches by sexual predators, who sometimes pose as children themselves. Due to naivety, they may also post personal information about themselves online, which could put them or their families at risk unless warned not to do so. Many parents choose to enable
Internet filtering or supervise their children's online activities in an attempt to protect their children from
pornography or
violent content on the Internet. The most popular social networking services commonly forbid users under the age of 13. However, these policies can be circumvented by registering an account with a false birth date, and a significant number of children aged under 13 join such sites. Social networking services for younger children, which claim to provide better levels of protection for children, also exist. Internet usage has been correlated to users' loneliness. Lonely people tend to use the Internet as an outlet for their feelings and to share their stories with others, such as in the "
I am lonely will anyone speak to me" thread.
Cyberslacking can become a drain on corporate resources; employees spend a significant amount of time surfing the Web while at work.
Internet addiction disorder is excessive computer use that interferes with daily life.
Nicholas G. Carr believes that Internet use has other
effects on individuals, for instance improving skills of scan-reading and
interfering with the deep thinking that leads to true creativity.
Business Electronic business encompasses business processes spanning the entire
value chain: purchasing,
supply chain management,
marketing,
sales,
customer service, and business relationship.
E-commerce seeks to add revenue streams using the Internet to build and enhance relationships with clients and partners. According to
International Data Corporation, the size of worldwide e-commerce, when global business-to-business and -consumer transactions are combined, equate to $16 trillion in 2013. A report by Oxford Economics added those two together to estimate the total size of the
digital economy at $20.4 trillion, equivalent to roughly 13.8% of global sales. While much has been written of the economic advantages of
Internet-enabled commerce, there is also evidence that some aspects of the Internet such as maps and location-aware services may serve to reinforce
economic inequality and the
digital divide. Electronic commerce may be responsible for
consolidation and the decline of
mom-and-pop,
brick and mortar businesses resulting in increases in
income inequality. A 2013
Institute for Local Self-Reliance report states that brick-and-mortar retailers employ 47 people for every $10 million in sales, while Amazon employs only 14. Similarly, the 700-employee room rental start-up
Airbnb was valued at $10 billion in 2014, about half as much as
Hilton Worldwide, which employs 152,000 people. At that time,
Uber employed 1,000 full-time employees and was valued at $18.2 billion, about the same valuation as
Avis Rent a Car and
The Hertz Corporation combined, which together employed almost 60,000 people.
Advertising on popular web pages can be lucrative, and e-commerce. Online advertising is a form of
marketing and advertising which uses the Internet to deliver
promotional marketing messages to consumers. It includes email marketing,
search engine marketing (SEM), social media marketing, many types of
display advertising (including
web banner advertising), and
mobile advertising. In 2011, Internet advertising revenues in the United States surpassed those of
cable television and nearly exceeded those of
broadcast television. Many common online advertising practices are controversial and increasingly subject to regulation.
Politics during the
2014 Thai coup d'état, informing the
Thai public that 'like' or 'share' activities on social media could result in imprisonment (observed 30 June 2014) The Internet has achieved new relevance as a political tool. The presidential campaign of
Howard Dean in 2004 in the United States was notable for its success in soliciting donation via the Internet. Many political groups use the Internet to achieve a new method of organizing for carrying out their mission, having given rise to
Internet activism.
Social media websites, such as Facebook and Twitter, helped people organize the
Arab Spring, by helping activists organize protests, communicate grievances, and disseminate information. Many have understood the Internet as an extension of the
Habermasian notion of the
public sphere, observing how network communication technologies provide something like a global civic forum. However, incidents of politically motivated
Internet censorship have now been recorded in many countries, including western democracies.
E-government is the use of
technological communications devices, such as the Internet, to provide
public services to citizens and other persons in a country or region. E-government offers opportunities for more direct and convenient citizen access to government and for government provision of services directly to citizens.
Religion and terrorism Cybersectarianism is a new organizational form that involves:highly dispersed small groups of practitioners that may remain largely anonymous within the larger social context and operate in relative secrecy, while still linked remotely to a larger network of believers who share a set of practices and texts, and often a common devotion to a particular leader. Overseas supporters provide funding and support; domestic practitioners distribute tracts, participate in acts of resistance, and share information on the internal situation with outsiders. Collectively, members and practitioners of such sects construct viable virtual communities of faith, exchanging personal testimonies and engaging in the collective study via email, online chat rooms, and web-based message boards. In particular, the British government has raised concerns about the prospect of young British Muslims being indoctrinated into Islamic extremism by material on the Internet, being persuaded to join
terrorist groups such as the so-called "
Islamic State", and then potentially committing acts of terrorism on returning to Britain after fighting in Syria or Iraq. == Applications and services ==