Madonna's multivalent public image also became a defining aspect of public perception about her persona, provoking both criticism and praise. On the issue, scholar John Street in
Musicologist, Sociologists and Madonna (1993), remarks that her "reception" has been "devoted almost exclusively to her image and appearance" for both her critics and defenders. Brian Longhurst explains in
Popular Music and Society (2007): "Madonna is not simply a recording artist, but an image that connects a number of different areas of culture".
Public persona (sic) "it has often been asked, who is the 'real' Madonna?", with many using the phrase "
Who's That Girl"? In
American Icons (2006), professor Diane Pecknold held that her persona also contributed to the rise of the
Madonna studies. She was described as a woman constantly searching for a "new self", and
self-actualization. In her Madonna biography,
Lucy O'Brien was critical in this aspect, saying: "I have always found her work clear and autobiographical, but her personality complex and disarmingly changeable". In
Popular Music: The Key Concepts (2002), lumps Madonna within general aspects of music star's changing personas (that may change across time). Despite this, British music journalist
Paul Morley commented: "What made her so ahead of her time, knowing it and not knowing it, is that you can use her, colourise her, mix her, remix her, as part of your own narrative of meaning". For both her image changes and personas, author
Jasmina Tešanović was overall positive, saying in 2013, "would you expect a
magician to be sincere once he performs his tricks in order to marvel you? [...] I would call Madonna as one of the most honest performers in pop culture. She always showed us the dirty laundry in the pop business". Madonna was long considered calculated with her image, Chris Smith said in
101 Albums That Changed Popular Music (2007) that it helped her reach a status of "near-legendary cultural phenomenon". Fouz-Hernández even said that a research dedicated to her in 1993, showed that her image of taking control was seen positively. To some, Madonna was labeled as "the first female" to have a "complete control" overly every aspect of her image/career. It also left a mark in her industry, although Karla Starr from
Seattle Weekly said in 2008, that "the fact she is seen as the first female artist with complete control over her image [...] is now so ingrained that we forget how significant it really is".
Roger Blackwell and Tina Stephan agreed that her "personally usually overshadows her musical product". She became known more for who she is than for what she does, in the view of American author
Ethan Mordden. However, Christopher Toh from Singaporean newspaper
Today in 2011, defined "she's remembered for her antics outside of the recording studio as much as her ability to create some great music".
Reinvention Reinvention is a word that defined her career and it "fuelled a boom in jargon-filled academic studies about her" said
Financial Timess art critic Ludovic Hunter-Tilney. The reputation prompted to critics of her works, like film critic
Roger Ebert to describe that her changes images were quickly that she was "ahead" of her audience. Writing for MTV in 2019, Erica Rusell said that Madonna left a long lasting influence within the concept of reinveinting her image and styles.
Appearance During the height of her career, Madonna's changes introduced fresh connotations of female beauty as per was discussed by commentators. In
Hollywood Songsters (2003),
James Robert Parish and Michael R. Pitts said that in the likes of
Marilyn Monroe and
Jean Harlow, she helped create a new generation of
blonde bombshell image. She introduced a concept of celebrity beauty that was "more fluid and mobile", according to authors of
Icons of Beauty (2009) and it perhaps marked "the beginning of new era in celebrity beauty". Even in early 1990s, Paglia considered that her "most enduring cultural contribution may be that she has introduced ravishing visual beauty and a lush Mediterranean sensuality". To author Ken MacLeod, "Madonna's videos and live shows introduced a new physicality into female pop performance". Spaniard music critic
Patricia Godes opined that Madonna was the first white Caucasian celebrity to have an athletic physique with muscular legs and shoulders and felt "it changed a little the idea of female physique".
Fitness in Germany, 2013 In her career, Madonna was also considered a fitness and dance icon. Although opinions differed and she received criticism, WebMD, an American medical website, made remarks about her impact in 2006. In 2020,
Gulf Today reported she influenced a number of personal trainers, fitness influencers or bodybuilders from different ages.
Blond Ambition World Tour's
dance troupe (including
Kevin Stea, Carlton Wilborn,
Luis Xtravaganza Camacho and
Jose Gutierez Xtravaganza), were according to Jim Farber from
The New York Times in 2016, "the only dance troupe on a pop tour ever to achieve a fame of their own". Having mentioned Madonna and
Cher as one of the first celebrities to hire a personal trainer, author Pete McCall described it resulted in "the explosive growth of women starting to exercise in order to achieve the lean and fit bodies of the stars".
Apple Fitness dedicated a full Madonna-devoted month in 2023 for their Pride playlist inspired in her workouts. During the same year, a trend in
TikTok called "The Madonna squat" challenge became viral.
Vogues Liana Satenstein also said that Madonna "influenced the way we dress for the gym". Her wide range impact in the sector was defined by L. Fuller in
Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations (2006):
Personal and professional relationships (pictured). Madonna's interactions with others also became a focal point of opinions. Media referred as her
protégé figures in the industry such as
Nick Kamen and
Guy Oseary, with the latter crediting her "with pretty much everything" in his career. Madonna reportedly mentored signed artists in her own record label
Maverick Records, most notoriously
Alanis Morissette, who declared to
Rolling Stone in 2020, how "generous" she was as mentor. In her early career, Madonna earned a reputation of "using" and "discarding" people of both sexes, including boyfriends and whoever could help "advance" her career, including commentaries of critics like
Chris Connelly. In
Desperately Seeking Madonna (1993), the author quotes Madonna saying: "If anybody wants to know, I never fucked anyone to get anywhere. [...] Yes, all my boyfriends turned out to be very helpful to my career, but that's not the only reason I stayed with them. I loved them very much". In his view, Spaniard music journalist
Diego A. Manrique for
El País in 2003, considered the "scandals" derived from the fact she never "deviated" from her goals, avoiding becoming the "puppet" of others, whether they were bedfellows or not, it would not shocked the music industry if the protagonist was a male artist. Madonna was also subjected to commentary regarding her interactions with younger female artists. Some media referred to her
matriarchy-like role, with an author noting that her "pop matriarch status" has been "atomized with exhaustive diligence" in some works. She was noted to helped create hype for relatively unknown artists, including
Katy Perry. From the 2010s onwards, journalists like Chris Richards of the
Washington Post criticized Madonna and her reputation of "pop matriarch". In 2012, music critic Ann Powers acknowledged her complex and sometimes controversial role, although ultimately reacted positively to her symbolic reputation naming her "Mother of Pop".
Age and cross-polarization performing "
Hung Up". She achieved some age
chart records, including being recognized by the
Guinness World Records as the "Oldest artist to simultaneously top the
UK singles and
album charts" with "Hung Up" and
Confessions on a Dance Floor. O'Briend notes she herself contributed expanding the issue with her sometimes radicalized and deliberately anti-beauty statements. In 2023,
Jennifer Weiner opined retrospectively for
The New York Times that every new Madonna was both a look and a commentary on looking, a statement about the artifice of beauty, saying also that whatever her intentions now, she also set conversations. Viral moments of Madonna's stage performances and appearances were sometimes attached to her age, with Maeve McDermott from
USA Today compiling some of them in 2018. Nonetheless, incidents like her performance at the 2015 Brit Music Awards saw a rise of life insurance sales closely related to Madonna.
Timeline Various commentators dedicated pieces analyzing the focus and impact on her career, with
Cult MTL's Toula Drimonis saying that she was fighting ageism long before she was old. Writing for
The New York Times in 2023,
Mary Gabriel said that since her late 20s, in the 1980s, the press began aloud about when she might retire, but with each decade, the same question persisted with "varying degrees of cruelty". Her entrance into her 40s, according to a
Belfast Telegraph columnist in 2008, was a moment that many considered "was supposed to be the end of her creativity and influence".
Views of Madonna Madonna's responses to remarks on age has been varied in tones over the times along with the varied focus she faced, with
Bethany Minelle from
Sky News saying that her responses received "widespread media coverage". At the age of 34, in 1992, she responded to
Jonathan Ross: "Is there a rule? Are people just supposed to die when they're 40?". She would later made an emphasis on aged woman in media embracing their sexuality and certain behaviours, feeling in her view when they reach a certain age, they're not allowed to behave a certain way, In 2018, American commentator
Mary Elizabeth Williams sees it as her most radical act, the fact she being as polarizing as ever, but calling her also a pioneer.
Impact Madonna's age also received a cultural response. Discussing her entrance in her 50s, in 2008, Australian newspaper
The Age commented that it represented "big news", and "so big" to the point a virtual clock counted down to the moment she reachers her half-century, also noting: "From trashy gossip magazines to esteemed cultural institutions, the queen of pop's entrance into middle age is being chewed over, preocessed and then dissected again". Her entrance into her 60s, was defined by a member of
AARP for
Campaign, as a "major pop culture event", and media outlets including
The Guardian, dedicated a "series" of articles celebriting that milestone, written by musicians and columnists. A
hashtag #MadonnaAt60 was also used by some of her fans and celebrities. Her entrance into her 40s, was reported as a "media frenzy" resulting an increase for her record sales in the U.S. and U.K charts according to
Billboard and
Music Week, respectively. It also ambiguously impacted her critical and academic reception. For instance, autors of
Ageing, Popular Culture and Contemporary Feminism (2014), said "she has continued to dominate recent academic debate about the role of ageing women in pop", == Madonna and critics ==