1983–1991: early years AOL began in 1983, as a short-lived venture called
Control Video Corporation (
CVC), founded by
William von Meister. Its sole product was an online service called
GameLine for the
Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by
Warner Bros. Subscribers bought a
modem from the company for $49.95 and paid a one-time $15 setup fee. GameLine permitted subscribers to temporarily download games and keep track of high scores, at a cost of $1 per game. The telephone disconnected and the downloaded game would remain in GameLine's Master Module, playable until the user turned off the console or downloaded another game. In January 1983,
Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983,
Jim Kimsey became a manufacturing consultant for Control Video, which was near bankruptcy. Kimsey was brought in by his West Point friend
Frank Caufield, an investor in the company. On May 24, 1985,
Quantum Computer Services, an online services company, was founded by Kimsey from the remnants of Control Video, with Kimsey as
chief executive officer and
Marc Seriff as
chief technology officer. The technical team consisted of Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco. In 1987, Case was promoted again to executive vice-president. Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991. and
Macintosh computers. In August 1988, Quantum launched PC Link, a service for
IBM-compatible
PCs developed in a joint venture with the
Tandy Corporation. After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online. Case promoted and sold AOL as the online service for people unfamiliar with computers, in contrast to
CompuServe, which was well established in the technical community. AOL discontinued
Q-Link and PC Link in late 1994. In September 1993, AOL added
Usenet access to its features. This is commonly referred to as the "
Eternal September", as Usenet's cycle of new users was previously dominated by smaller numbers of college and university freshmen gaining access in September and taking a few weeks to acclimate. This also coincided with a new "carpet bombing" marketing campaign by CMO
Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners. At one point, 50% of the
CDs produced worldwide had an AOL logo. AOL quickly surpassed
GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and
CompuServe. In 1996, AOL replaced Booklink with a browser based on Internet Explorer, reportedly in exchange for inclusion of AOL in Windows. AOL launched services with the
National Education Association, the
American Federation of Teachers,
National Geographic, the
Smithsonian Institution, the
Library of Congress,
Pearson,
Scholastic,
ASCD,
NSBA, NCTE,
Discovery Networks,
Turner Education Services (
CNN Newsroom),
NPR,
The Princeton Review,
Stanley Kaplan,
Barron's,
Highlights for Kids, the
US Department of Education, and many other education providers. AOL offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (
Library of Congress, 1991), the first parental controls, and many other online education firsts. AOL purchased search engine
WebCrawler in 1995, but sold it to
Excite the following year; the deal made Excite the sole search and directory service on AOL. After the deal closed in March 1997, AOL launched its own branded search engine, based on Excite, called NetFind. This was renamed AOL Search in 1999. AOL charged its users an hourly fee until December 1996, when the company changed to a flat monthly rate of $19.95. near the
Town of Vienna. AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In mid-1996, AOL moved to 22000 AOL Way in
Dulles, unincorporated
Loudoun County, Virginia to provide room for future growth. In a five-year landmark agreement with the most popular operating system, AOL was bundled with
Windows software. On March 31, 1996, the short-lived
eWorld was purchased by AOL. In 1997, about half of all US homes with Internet access had it through AOL. During this time, AOL's content channels, under
Jason Seiken, including News, Sports, and Entertainment, experienced their greatest growth as AOL become the dominant online service internationally with more than 34 million subscribers. On August 07, 1996, AOL experience a total outage starting at 1:00 AM PST that would last nineteen hours and took over six million people offline. In February 1998, AOL acquired
CompuServe Interactive Services (CIS) via
WorldCom (later
Verizon), which kept Compuware's networking business. In November 1998, AOL announced it would acquire
Netscape, best known for their
web browser, in a major $4.2 billion deal.
2000–2008: As AOL Time Warner In January 2000, as new broadband technologies were being rolled out around the New York City metropolitan area and elsewhere across the United States, AOL and
Time Warner announced plans to merge, forming AOL Time Warner, Inc. The terms of the deal called for AOL shareholders to own 55% of the new, combined company. The deal closed on January 11, 2001. The new company was led by executives from AOL, SBI, and Time Warner.
Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company.
Steve Case served as chairman, J. Michael Kelly (from AOL) was the chief financial officer,
Robert W. Pittman (from AOL) and
Dick Parsons (from Time Warner) served as co-chief operating officers. In 2002,
Jonathan Miller became CEO of AOL. The following year, AOL Time Warner dropped the "AOL" from its name. It was the largest merger in history when completed with the combined value of the companies at $360 billion. This value fell sharply, to as low as $120 billion, as markets repriced AOL's valuation as a pure internet firm more modestly when combined with the traditional media and cable business. This status did not last long, and the company's value rose again within three months. By the end of that year, the tide had turned against "pure" internet companies, with many collapsing under falling stock prices, and even the strongest companies in the field losing up to 75% of their
market value. The decline continued through 2001, but even with the losses, AOL was among the internet giants that continued to outperform
brick and mortar companies. In 2004, along with the launch of AOL 9.0 Optimized, AOL also made available the option of personalized greetings which would enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out. In 2005, AOL broadcast the
Live 8 concert live over the Internet, and thousands of users downloaded clips of the concert over the following months. In late 2005, AOL released AOL Safety & Security Center, a bundle of
McAfee Antivirus,
CA anti-spyware, and proprietary
firewall and
phishing protection software. News reports in late 2005 identified companies such as
Yahoo!,
Microsoft, and
Google as candidates for turning AOL into a joint venture. Those plans were abandoned when it was revealed on December 20, 2005, that Google would purchase a 5% share of AOL for $1 billion. On April 3, 2006, AOL announced that it would retire the full name America Online. The official name of the service became AOL, and the full name of the
Time Warner subdivision became AOL
LLC. On June 8, 2006, AOL offered a new program called AOL Active Security Monitor, a diagnostic tool to monitor and rate PC security status, and recommended additional security software from AOL or
Download.com. Two months later, AOL released
AOL Active Virus Shield, a free product developed by
Kaspersky Lab, that did not require an AOL account, only an internet email address. The ISP side of
AOL UK was bought by
Carphone Warehouse in October 2006 to take advantage of its 100,000
LLU customers, making Carphone Warehouse the largest LLU provider in the UK. In August 2006, AOL announced that it would offer
email accounts and software previously available only to its paying customers, provided that users accessed AOL or AOL.com through an access method not owned by AOL (otherwise known as "third party transit", "bring your own access" or "BYOA"). The move was designed to reduce costs associated with the "walled garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to the more lucrative advertising provider AOL.com. The change from paid to free access was also designed to slow the rate at which members canceled their accounts and defected to
Microsoft Hotmail,
Yahoo! or other free email providers. The other free services included: • AIM (
AOL Instant Messenger) • AOL Video, which featured professional content and allowed users to upload videos. • AOL Local, comprising its CityGuide,
Yellow Pages and Local Search services to help users find local information like restaurants, local events, and directory listings. • AOL News • AOL My eAddress, a custom
domain name for email addresses. These email accounts could be accessed in a manner similar to those of other AOL and AIM email accounts. • Xdrive, which allowed users to back up files over the Internet. It was acquired by AOL on August 4, 2005, and closed on December 31, 2008. It offered a free 5
GB account (free
online file storage) to anyone with an AOL screenname. However, AOL subsequently began offering unlimited dial-up access for $9.95 a month. On November 16, 2006,
Randy Falco succeeded
Jonathan Miller as CEO. In December 2006, AOL closed its last remaining call center in the United States, "taking the America out of America Online," according to industry pundits. Service centers based in
India and the
Philippines continue to provide customer support and technical assistance to subscribers. in New York City On September 17, 2007, AOL announced the relocation of one of its corporate headquarters from
Dulles, Virginia to New York City and the combination of its advertising units into a new subsidiary called Platform A. This action followed several advertising acquisitions, most notably
Advertising.com, and highlighted the company's new focus on advertising-driven business models. AOL management stressed that "significant operations" would remain in Dulles, which included the company's access services and modem banks. In October 2007, AOL announced the relocation of its other headquarters from
Loudoun County, Virginia to New York City, while continuing to operate its Virginia offices. As part of the move to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move, Falco announced on October 15, 2007, plans to lay off 2,000 employees worldwide by the end of 2007, beginning "immediately". The result was a layoff of approximately 40% of AOL's employees. Most compensation packages associated with the October 2007 layoffs included a minimum of 120 days of severance pay, 60 of which were offered in lieu of the 60-day advance notice requirement by provisions of the 1988 federal
WARN Act. slightly more than the number of subscribers of
Comcast and
AT&T Yahoo!. According to Falco, as of December 2007, the conversion rate of accounts from paid access to free access was more than 80%. On January 3, 2008, AOL announced the closing of its
Reston, Virginia, data center, which was sold to
CRG West. On February 6, Time Warner CEO
Jeff Bewkes announced that Time Warner would divide AOL's internet-access and advertising businesses, with the possibility of later selling the internet-access division. On March 13, 2008, AOL purchased the social networking site
Bebo for $850 million (£417 million). On July 25, AOL announced that it was shuttering Xdrive, AOL Pictures and BlueString to save on costs and focus on its core advertising business.
2009–2015: As an independent digital media company On March 12, 2009,
Tim Armstrong, formerly with
Google, was named chairman and CEO of AOL. On May 28, Time Warner announced that it would position AOL as an independent company after
Google's shares ceased at the end of the fiscal year. On November 23, AOL unveiled a new brand identity with the
wordmark "Aol." superimposed onto canvases created by commissioned artists. The new identity, designed by
Wolff Olins, was integrated with all of AOL's services on December 10, the date upon which AOL traded independently for the first time since the Time Warner merger on the
New York Stock Exchange under the symbol AOL. On April 6, 2010, AOL announced plans to shutter or sell Bebo. On June 16, the property was sold to
Criterion Capital Partners for an undisclosed amount, believed to be approximately $10 million. In December, AIM eliminated access to AOL chat rooms, noting a marked decline in usage in recent months. Under Armstrong's leadership, AOL followed a new business direction marked by a series of acquisitions. It announced the acquisition of
Patch Media, a network of community-specific news and information sites focused on towns and communities. On September 28, 2010, at the San Francisco
TechCrunch Disrupt Conference, AOL signed an agreement to acquire
TechCrunch. On December 12, 2010, AOL acquired
about.me, a personal profile and identity platform, four days after the platform's public launch. On January 31, 2011, AOL announced the acquisition of European video distribution network goviral. In March 2011, AOL acquired
HuffPost for $315 million. Shortly after the acquisition was announced,
Huffington Post co-founder
Arianna Huffington replaced AOL content chief David Eun, assuming the role of president and editor-in-chief of the AOL Huffington Post Media Group. On March 10, AOL announced that it would cut approximately 900 workers following the
HuffPost acquisition. On September 14, 2011, AOL formed a strategic ad-selling partnership with two of its largest competitors,
Yahoo and
Microsoft. The three companies would begin selling inventory on each other's sites. The strategy was designed to help the companies compete with
Google and advertising networks. On February 28, 2012, AOL partnered with
PBS to launch MAKERS, a digital documentary series focusing on high-achieving women in industries perceived as male-dominated such as war, comedy, space, business, Hollywood and politics. Subjects for MAKERS episodes have included
Oprah Winfrey,
Hillary Clinton,
Sheryl Sandberg,
Martha Stewart,
Indra Nooyi,
Lena Dunham and
Ellen DeGeneres. On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo-sharing app, for an undisclosed amount. On April 9, 2012, AOL announced a deal to sell 800 patents to
Microsoft for $1.056 billion. The deal included a perpetual license for AOL to use the patents. In April, AOL took several steps to expand its ability to generate revenue through
online video advertising. The company announced that it would offer
gross rating point (GRP) guarantee for online video, mirroring the television-ratings system and guaranteeing audience delivery for online-video advertising campaigns bought across its properties. This announcement came just days before the
Digital Content NewFront (DCNF) a two-week event held by AOL,
Google,
Hulu,
Microsoft,
Vevo and
Yahoo to showcase the participating sites' digital video offerings. The DCNF was conducted in advance of the traditional television upfronts in the hope of diverting more advertising money into the digital space. On April 24, the company launched the
AOL On network, a single website for its video output. In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly revenue in eight years. In August 2013, Armstrong announced that
Patch Media would scale back or sell hundreds of its local news sites. Not long afterward, layoffs began, with up to 500 out of 1,100 positions initially impacted. On January 15, 2014, Patch Media was spun off, and majority ownership was held by Hale Global. By the end of 2014, AOL controlled 0.74% of the global advertising market, well behind industry leader Google's 31.4%. The deal, which included approximately 40 Gravity employees and the company's personalization technology, was Armstrong's fourth-largest deal since taking command in 2009. Later that year, AOL acquired Vidible, a company that developed technology to help websites run video content from other publishers, and help video publishers sell their content to these websites. The deal, which was announced December 1, 2014, was reportedly worth roughly $50 million. On July 16, 2014, AOL earned an
Emmy nomination for the AOL original series
The Future Starts Here in the News and Documentary category. This came days after AOL earned its first
Primetime Emmy Award nomination and win for
Park Bench with Steve Buscemi in the
Outstanding Short Form Variety Series. Created and hosted by
Tiffany Shlain, the series focused on humans' relationship with technology and featured episodes such as "The Future of Our Species", "Why We Love Robots" and "A Case for Optimism".
2015–2021: As part of Verizon On May 12, 2015,
Verizon announced plans to buy AOL for $50 per share in a deal valued at $4.4 billion. The transaction was completed on June 23.
Armstrong, who continued to lead the firm following regulatory approval, called the deal the logical next step for AOL. "If you look forward five years, you're going to be in a space where there are going to be massive, global-scale networks, and there's no better partner for us to go forward with than Verizon." he said. "It's really not about selling the company today. It's about setting up for the next five to 10 years." However, Craig Moffett said it was unlikely the deal would make a big difference to Verizon's bottom line. Later that year, on September 15, AOL expanded the product with ONE by AOL: Creative, which is geared towards creative and media agencies to similarly connect marketing and ad distribution efforts. On May 8, 2015, AOL reported its first-quarter revenue of $625.1 million, $483.5 million of which came from advertising and related operations, marking a 7% increase from Q1 2014. Over that year, the AOL Platforms division saw a 21% increase in revenue, but a drop in adjusted
OIBDA due to increased investments in the company's video and programmatic platforms. On June 29, 2015, AOL announced a deal with
Microsoft to take over the majority of its digital advertising business. Under the pact, as many as 1,200 Microsoft employees involved with the business will be transferred to AOL, and the company will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom. Additionally,
Google Search will be replaced on AOL properties with
Bing—which will display advertising
sold by Microsoft. Both advertising deals are subject to
affiliate marketing revenue sharing. On July 22, 2015, AOL received two News and Documentary Emmy nominations, one for MAKERS in the Outstanding Historical Programming category, and the other for
True Trans With Laura Jane Grace, which documented the story of Laura Jane Grace, a
transgender musician best known as the founder, lead singer, songwriter and guitarist of the punk rock band
Against Me!, and her decision to come out publicly and overall transition experience. On September 3, 2015, AOL agreed to buy
Millennial Media for $238 million. On October 23, 2015, AOL completed the acquisition. On October 1, 2015, Go90, a free ad-supported mobile video service aimed at young adult and teen viewers that Verizon owns and AOL oversees and operates, launched its content publicly after months of beta testing. The initial launch line-up included content from
Comedy Central,
HuffPost,
Nerdist News,
Univision News,
Vice,
ESPN and
MTV.
Merger into Oath In July 2016, Verizon Communications announced its intent to purchase the core internet business of
Yahoo!. Verizon merged AOL with Yahoo into a new company called "
Oath Inc.", which in January 2019 rebranded itself as
Verizon Media. In April 2018,
Oath Inc. sold
Moviefone to
MoviePass Parent
Helios and Matheson Analytics. In November 2020 the
Huffington Post was sold to
BuzzFeed in a stock deal.
2021–2025: As part of Yahoo! On May 3, 2021, Verizon announced it would sell 90 percent of its Verizon Media division to
Apollo Global Management for $5 billion, becoming the
second independent incarnation of Yahoo! Inc. 2025: Acquisition by Bending Spoons In October 2025,
Bending Spoons acquired AOL in a deal valued at roughly $1.5 billion. In a statement, Bending Spoons CEO Luca Ferrari cited AOL's 30 million active users as part of what made the property attractive. The purchase was quietly completed in January 2026, Bending Spoons then laid off more than 100 AOL employees in February 2026. == Products and services ==