1994–1995: Formation and early years In the early 1990s,
Bob Herbert and
Chris Herbert, the father-and-son duo of Heart Management, decided to create a girl group to compete with the
boy bands who dominated UK pop music at the time. With the financier Chic Murphy, they envisioned an act comprising "five strikingly different girls" Approximately 400 women attended the audition on 4 March 1994. They were placed in groups of 10 and danced a routine to "
Stay" by
Eternal, followed by solo auditions in which they performed songs of their choice.
Melanie Chisholm couldn't be present at the second round of auditions. However, after said auditions, Melanie Coloma was let go by the Herberts, who called Melanie C to replace her, after
Geri Halliwell persuaded the Herberts to let her attend the next round of auditions. A week after the second audition, Adams, Brown, Halliwell and Stephenson were asked to attend a recall at Nomis Studios in
Shepherd's Bush, performing "
Signed, Sealed, Delivered I'm Yours" on their own and as a group. Chisholm was also invited. The five women were selected for a band initially named Touch. According to Stephenson, the songs were aimed at a very young audience, and none were later used by the Spice Girls. During these first months, the group worked on
demos at South Hill Park Recording Studios in
Bracknell with the producer and studio owner Michael Sparkes and the songwriter and arranger
Tim Hawes. They were also tasked with choreographing their own dance routines, which they worked on at Trinity Studios in
Knaphill, near
Woking,
Surrey. A few months into the training, Stephenson was fired for a perceived lack of commitment. Heart Management turned to the group's vocal coach, Pepi Lemer, to find a replacement. After Lemer's first recommendation declined the offer, Lemer recommended her former pupil
Emma Bunton, who auditioned for the Herberts and joined as the fifth member. during one session, they wrote a song called "Sugar and Spice" with Hawes, which inspired them to change their name to Spice.
Signing with Virgin Records By late 1994, the group felt insecure, as they still did not have an official contract with Heart Management and were frustrated with the management team's direction. They persuaded Herbert to set up a showcase performance in front of industry writers, producers and
A&R men in December 1994 at the Nomis Studios, where they received an "overwhelmingly positive" reaction. In January, the group began songwriting sessions with
Richard Stannard, whom they had impressed at the showcase, and his partner Matt Rowe. During these sessions, the songs "
Wannabe" and "
2 Become 1" were written. The next day, the group tracked down the
Sheffield-based songwriter
Eliot Kennedy, who had been present at the Nomis showcase, and persuaded him to work with them. Through contacts they had made at the showcase, they were also introduced to the
Absolute production team. With Kennedy and Absolute's help, the group spent the next several weeks writing and recording demos for the majority of the songs that would be released on their debut album, including "
Say You'll Be There" and "
Who Do You Think You Are". Their demos caught the attention of
Simon Fuller of
19 Entertainment, who signed them to his management company in May 1995. By this point, industry buzz around Spice had grown and major record labels in London and Los Angeles were keen to sign them. After a bidding war, they signed a five-album deal with
Virgin Records in July 1995. Fuller took them on an extensive promotional tour in Los Angeles, where they met with studio executives in the hopes of securing film and television opportunities. Their name was changed to the Spice Girls as a rapper was already using the name Spice. The new name was chosen as industry people often referred to them derisively as "the Spice girls".
1996–1997: Breakthrough On 8 July 1996, the Spice Girls released their debut single "
Wannabe" in the United Kingdom. In the weeks before the release, the music video received a trial airing on music channel
the Box. It was an instant hit and was aired up to seventy times a week at its peak. After the video was released, the Spice Girls had their first live broadcast TV slot on
LWT's
Surprise Surprise. Earlier in May, they had conducted their first music press interview with
Paul Gorman, the contributing editor of trade paper
Music Week, at Virgin Records' Paris headquarters. His piece recognised that the Spice Girls were about to institute a change in the charts away from
Britpop and towards out-and-out pop. He wrote: "Just when boys with guitars threaten to rule pop life—
Damon's all over
Smash Hits,
Ash are big in
Big! and
Liam can't move for tabloid frenzy—an all-girl, in-yer-face pop group have arrived with enough sass to burst that
rockist bubble." "Wannabe" entered the
UK Singles Chart at number three before spending the next seven weeks at number one. The song proved to be a global hit, hitting number one in 37 countries, including four consecutive weeks atop the
Billboard Hot 100 in the US, and becoming not only the best-selling debut single by an all-female group but also the best-selling single by an all-female group of all time. Following the release of "Wannabe", an article in
Top of the Pops magazine identified each Spice Girl with a
unique nickname based on their personalities. Though unintended, the use of these nicknames became widespread and they were later adopted globally. making it the fastest-selling single of the year. The two tracks continued the group's remarkable sales, giving them three of the top five best-selling songs of 1996 in the UK. In November 1996, the Spice Girls released their debut album,
Spice, in Europe. The success was unprecedented and drew comparisons to
Beatlemania, and the group the "Fab Five". In seven weeks
Spice had sold 1.8 million copies in Britain alone, making the Spice Girls the fastest-selling British act since the Beatles. In total, the album sold more than 3 million copies in Britain, certified ten times platinum, In Europe the album became the best-selling album of 1997 and was certified 8× Platinum by the
IFPI for sales in excess of 8 million copies. That same month, the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in
Oxford Street, London. At the same time, Fuller started to set up multi-million dollar sponsorship deals for the Spice Girls with
Pepsi,
Walkers,
Impulse,
Cadbury and
Polaroid. "Wannabe" reached number one in the US for four weeks. In February,
Spice was released in the US, and became the
best-selling album of 1997 in the US, peaking at number one, and was certified 7× Platinum by the
RIAA for sales in excess of 7.4 million copies. The album was also included in the Top 100 Albums of All Time list by the
Recording Industry Association of America (RIAA) based on US sales. In total, the album sold more than 23 million copies worldwide In March 1997, a double A-side of "
Mama"/"Who Do You Think You Are" was released in Europe, the last from
Spice, which once again saw them at number one, making the Spice Girls the first group since
the Jackson 5 to have four consecutive number-one hits. and was eventually certified thirteen times platinum. At the show, they breached royal protocol when Brown and then Halliwell planted kisses on
Prince Charles' cheeks and pinched his bottom, causing controversy. and was certified Gold by the
BPI. The film was to be set to the songs from the group's second studio album, but no songs had been written when filming began. The group thus had to do all the songwriting and recording at the same time as they were filming
Spice World, resulting in a gruelling schedule that left them exhausted. Among the songs that were written during this period was "
Stop", the lyrics for which cover the group's frustrations with being overworked by their management. In September, the Spice Girls performed "Say You'll Be There" at the
1997 MTV Video Music Awards at
Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". The MTV Awards came five days after the
death of Diana, Princess of Wales, with tributes paid to her throughout the ceremony. Chisholm stated, "We'd like to dedicate this award to Princess Diana, who is a great loss to our country." At the 1997
Billboard Music Awards, the group won four awards for
New Artist of the Year,
Billboard Hot 100 Singles Group of the Year,
Billboard 200 Group of the Year and
Billboard 200 Album of the Year for
Spice.
Spiceworld and feature film In October 1997, the Spice Girls released the first single from their second album,
Spiceworld, "
Spice Up Your Life". It entered the UK Singles Chart at number one, making it the group's fifth consecutive number-one single. That same month, the group performed their first
live major concert to 40,000 fans in
Istanbul, Turkey. Later, they launched
the Royal British Legion's
Poppy Appeal, then travelled to South Africa to meet
Nelson Mandela, who announced, "These are my heroes." In November, the Spice Girls released
Spiceworld. It set a new record for the fastest-selling album when it shipped seven million copies over the course of two weeks. Gaining favourable reviews, the album went on to sell more than 10 million copies in Europe, Canada, and the United States Criticised in the United States for releasing the album just nine months after their debut there, which gave the group two simultaneous Top 10 albums in the
Billboard album charts, and suffering from over-exposure at home, Nevertheless, the Spice Girls remained the best-selling pop group of both 1997 and 1998. On 7 November 1997, the Spice Girls performed "Spice Up Your Life" at the
MTV Europe Music Awards and won the
Best Group award. The morning of the performance, they fired Fuller and began managing themselves. To ensure a smooth transition, Halliwell allegedly stole a mobile phone from Fuller's assistant that contained the group's schedule and Fuller's business contacts. The firing was front-page news around the world. Many commentators speculated that Fuller had been the mastermind behind the group, and that the Spice Girls had lost their impetus and direction. Later in November, the Spice Girls became the first pop group to host
ITV's
An Audience with... At the
1998 American Music Awards a few days later, they won the awards for
Favorite Album, Favorite New Artist and
Favorite Group in the pop/rock category. In February, they won a special award for overseas success at the
1998 Brit Awards, with combined sales of more than 45 million albums and singles worldwide. That night, the group performed their next single, "
Stop", Later that year, the Spice Girls sang on the official
England World Cup song "
(How Does It Feel to Be) On Top of the World", their last song with Halliwell until 2007. On 31 May 1998, Halliwell announced her departure from the Spice Girls through her solicitor. The announcement was preceded by days of frenzied press speculation after Halliwell missed two concerts in Norway and was absent from a performance on
The National Lottery Draws. Halliwell first cited creative differences, Halliwell's departure shocked fans and became one of the biggest entertainment news stories of the year, making international headlining news. The four remaining members were adamant that the group would carry on. The tour was attended by an estimated 2.1 million people over 97 shows with an estimated gross of $220-$250 million, the highest-grossing concert tour by a female group. "
Viva Forever", the last single released from
Spiceworld, became the Spice Girls' seventh UK number-one. The video was made before Halliwell's departure and features all five members in
stop-motion animated form. While on tour in the United States, the Spice Girls wrote and recorded new material. They released a new song, "
Goodbye", before Christmas in 1998. In November, Bunton and Chisholm appeared at the
1998 MTV Europe Music Awards without their other bandmates, accepting two awards on behalf of the Spice Girls for Best Pop Act and Best Group. That year, Brown and Adams announced they were pregnant. Brown was married to the dancer Jimmy Gulzer and became known as Mel G for a brief period; she gave birth to their daughter Phoenix Chi in February 1999. Adams gave birth a month after to her son
Brooklyn, whose father is the former
Manchester United footballer
David Beckham. Later that year, she married Beckham in a highly publicised wedding in Ireland, taking on his surname.
1999–2000: Forever, solo work, hiatus and split , Germany, at the Return of the Spice Girls tour By 1999, Brown, Bunton and Chisholm had all released music as solo artists. They returned to the studio in August 1999 after an eight-month recording break. It was initially more pop-influenced, similar to their first two albums, and included production from Eliot Kennedy. The sound took on a more mature direction when American producers including
Rodney Jerkins,
Jimmy Jam and Terry Lewis came on board to collaborate with the group. In December 1999, the Spice Girls embarked on a UK tour,
Christmas in Spiceworld, in London and Manchester, during which they showcased new songs from the third album. The eight-show tour was attended by more than 153,000 people, grossing $5.7 million in ticket sales. The first four shows, at
Manchester Evening News Arena, grossed $2.6 million; the second portion of the tour saw the group play another four shows at
Earls Court Arena, grossing $3.1 million. Earlier in the year, the Spice Girls recorded the song "My Strongest Suit" for ''
Elton John and Tim Rice's Aida, a concept album which became the musical Aida''. The Spice Girls performed again at the
2000 Brit Awards in March, where they received the Lifetime Achievement award. Halliwell attended but did not join her former bandmates on stage. In November 2000, the Spice Girls released their third and final album,
Forever. With an edgier
R&B sound, it received lukewarm reviews. In the US, it reached number 39 on the
Billboard 200 albums chart. In the UK, it was released the same week as
Westlife's
Coast to Coast and the chart battle was widely reported by the media; Westlife reached number one and the Spice Girls number two. The lead single, the double A-side "
Holler" / "
Let Love Lead the Way", became Spice Girls' ninth UK number one. It failed to enter the US
Billboard Hot 100, reaching number seven on the
Bubbling Under Hot 100 chart and number 31 on the
Hot Dance Music/Club Play chart. The Spice Girls' only major performance of the single came at the
2000 MTV Europe Music Awards in November. In total,
Forever sold more than four million copies. The Spice Girls ceased promotional activities in December 2000, as they began an indefinite hiatus to concentrate on their solo careers. They insisted that the group was not splitting.
2007–2008: Return of the Spice Girls and Greatest Hits , at the
Air Canada Centre, in Toronto On 28 June 2007, all five members of the Spice Girls, held a press conference at
the O2 Arena revealing their intention to reunite for a worldwide concert tour,
The Return of the Spice Girls Tour. The plan to re-form had long been speculated by the media, with previous attempts by the organisers of
Live 8 and
Concert for Diana to reunite the group as a five-piece falling through. Each member of the group was reportedly paid £10 million ($20 million) to do the reunion tour.
Giving You Everything, an official documentary film about the reunion, was directed by Bob Smeaton and first aired on Australia's
Fox8 on 16 December 2007, followed by
BBC One in the UK on 31 December. Ticket sales for the first London date of The Return of the Spice Girls Tour sold out in 38 seconds. Sixteen additional dates in London were added, all selling out within one minute. It was announced that the Spice Girls would be playing dates in Chicago and Detroit and Boston, as well as additional dates in New York to keep up with the demand. The tour opened in Vancouver on 2 December 2007, with the Spice Girls performing to an audience of 15,000 people, singing 20 songs and changing outfits a total of eight times. Along with the tour sellout, the Spice Girls licensed their name and image to the supermarket chain
Tesco. The Spice Girls' comeback single, "
Headlines (Friendship Never Ends)", was announced as the official
Children in Need charity single for 2007 and was released 5 November. The first public appearance on stage by the Spice Girls occurred at the
Victoria's Secret Fashion Show, where they performed two songs, 1998 single "Stop" and the lead single from their greatest hits album, "Headlines (Friendship Never Ends)". The show was filmed by CBS on 15 November 2007 for broadcast on 4 December 2007. They also performed both songs live for the BBC
Children in Need telethon on 16 November 2007 from Los Angeles. The release of "Headlines (Friendship Never Ends)" peaked at number eleven on the
UK Singles Chart, making it the group's lowest-charting British single to date. The album peaked at number two on the
UK Albums Chart. On 1 February 2008, it was announced that owing to personal and family commitments their tour would come to an end in Toronto on 26 February 2008, meaning that tour dates in Beijing, Hong Kong, Shanghai, Sydney,
Cape Town and
Buenos Aires were cancelled. The tour was the highest-grossing concert act of 2007–2008, measured as the twelve months ending in April 2008. It produced $107.2 million in ticket sales and merchandising, with sponsorship and ad deals bringing the total to $200 million. The tour's 17-night sellout stand at the O2 Arena in London was the highest-grossing engagement of the year, netting £16.5 million (US$33 million) and drawing an audience of 256,647, winning the 2008
Billboard Touring Award for Top Boxscore. The group's comeback also netted them several other awards, including the
Capital Music Icon Award, the
Glamour Award for Best Band, and the
Vodafone Live Music Award for Best Live Return, the last of which saw them beat out acts such as
Led Zeppelin and the
Sex Pistols.
2010, 2012: Viva Forever! and London Olympics At the
2010 Brit Awards, the Spice Girls received a special award for "Best Performance of the 30th Year". That year, the Spice Girls collaborated with Fuller,
Judy Craymer and
Jennifer Saunders to develop a stage musical,
Viva Forever!. Similar to the
ABBA musical
Mamma Mia!,
Viva Forever! used the group's music to create an original story. In June 2012, to promote the musical, the Spice Girls reunited for a press conference at the
St. Pancras Renaissance London Hotel, where the music video for "Wannabe" had been filmed exactly sixteen years earlier.
Viva Forever! premiered at the West End's
Piccadilly Theatre in December 2012, with all five Spice Girls in attendance. It was panned by critics and closed after seven months, with a loss of at least £5 million. In 2016, Mel B said she had disliked the musical and that the Spice Girls had wanted it to instead portray their story. In August 2012, the Spice Girls reunited to perform a medley of "Wannabe" and "Spice Up Your Life" at the
2012 Summer Olympics closing ceremony. Their performance received acclaim, and became the most-tweeted moment of the Olympics with more than 116,000 tweets per minute on
Twitter.
2016, 2018–2019: G.E.M and Spice World tour On 8 July 2016, Brown, Bunton and Halliwell released a video celebrating the 20th anniversary of "Wannabe" and teased news from them as a three-piece. Beckham and Chisholm opted not to take part but gave the project their blessing. A new song, "Song for Her", was leaked online in November. The reunion project was cancelled owing to Halliwell's pregnancy. Each of the four participating members was reportedly paid £12 million for the tour. On 24 May 2019, they began the
Spice World – 2019 Tour of the UK and Ireland at
Croke Park in
Dublin, Ireland. The tour concluded with three concerts at London's
Wembley Stadium, with the last taking place on 15 June 2019. Over 13 dates, the tour produced 700,000 spectators and earned $78.2 million in ticket sales. The three-night sellout stand at Wembley Stadium was the highest-grossing engagement of the year, drawing an audience of 221,971 and winning the 2019
Billboard Live Music Award for Top Boxscore. Despite sound problems in the early concerts, Anna Nicholson in
The Guardian wrote, "As nostalgia tours go, this could hardly have been bettered." Alongside the tour, the group teamed up with the children's book franchise
Mr. Men to create derivative products such as books, cups, bags and coasters. On 13 June 2019, it was reported that
Paramount Animation had greenlit an animated Spice Girls film with old and new songs. The project will be produced by Simon Fuller and written by
Karen McCullah and
Kirsten Smith. A director has not been announced.
2020–present: Anniversary commemorations To mark the 25th anniversary of "Wannabe", an EP was released in July 2021 that included previously unreleased demos. On 29 October, the Spice Girls released
Spice25, a deluxe reissue of
Spice featuring previously unreleased demos and remixes. The deluxe release saw the album reenter the UK Albums Chart at number five. On 27 September 2022, the Spice Girls announced the tracklisting for
Spiceworld25, the 25th anniversary edition of their album
Spiceworld. The new collection features previously unreleased live versions and remixes, plus previously available B-sides "Walk of Life" and "Outer Space Girls" and a megamix. Their song "
Step to Me" was released digitally for the first time ever on the same day as the album announcement. To promote the reissue, new music videos for "Spice Up Your Life" and "Never Give Up on the Good Times" were also released.
Royal Mail issued fifteen stamps from 11 January 2024 onwards to mark the 30th anniversary of the Spice Girls.
Forever25, the 25th anniversary edition of
Forever, was released on vinyl on 7 November 2025. On the same day, the group also issued a Christmas-themed EP titled
Spice Up Your Xmas!, featuring two previously released holiday tracks ("
Christmas Wrapping" and "
Sleigh Ride") alongside the group's three Christmas number-one singles. In March 2026, the
Royal Mint produced a range of coins to commemorate the group's thirtieth anniversary. Despite media rumours, Chisholm confirmed the same month that there were no plans at all for the group to reunite to commemorate the thirtieth anniversary of "Wannabe" and their debut album in 2026. ==Artistry==