Background and conception Due to the increased public assumption that Disney films were aimed at children and families, films produced by Walt Disney Productions began to falter at the box office. Over the next few years, Disney experimented with more PG-rated fare, such as the horror-mystery
The Watcher in the Woods, the spy-themed comedy
Condorman, and the
Paramount Pictures co-produced fantasy epic
Dragonslayer. With Disney's 1982 slate of PG-rated films, which included the thriller drama
Night Crossing and the science-fiction film
Tron, the company lost over $27 million.
Tron was considered a potential
Star Wars-level success by the production company. In late 1982, Disney vice president of production Tom Wilhite announced that they would produce and release more mature films under a new brand. Wilhite elaborated to
The New York Times: "We won't get into horror or exploitive sex, but using a non-Disney name will allow us wider latitude in the maturity of the subject matter and the edge we can add to the humor." He stated that one of the first films that would be released under this new brand was
Trenchcoat, a comedy caper starring
Margot Kidder and
Robert Hays; however, the new brand had not yet been created by the time of the film's release in March 1983, so it was instead released by Walt Disney Productions, but with no production company credited in the released prints. Disney registered a loss of $33 million in 1983, resulting primarily from such films as the adaptation of
Ray Bradbury's horror-fantasy novel
Something Wicked This Way Comes, the horror-comedy
The Devil and Max Devlin starring
Elliott Gould and
Bill Cosby, and the dramas
Tex and
Never Cry Wolf, the latter a PG release that featured
male nudity, which did well as the studio downplayed the film's association with the Disney brand. The company nearly went bankrupt when their first PG-rated animated film
The Black Cauldron was released. Incoming Disney CEO
Michael Eisner and film chief
Jeffrey Katzenberg considered renaming the label to "Hollywood Pictures", which went on to become
a separate Disney film label on February 1, 1989. The logo is often mistaken as a thunderbolt within a blue sphere. The intent is that the blue ball is actually the "stone", while the yellow marking over it is the streak left behind by the stone's use. In 1986,
Down and Out in Beverly Hills was another early success for Touchstone and was Disney's first R-rated film. It was followed in 1987 by Disney's first PG-13-rated film,
Adventures in Babysitting. Disney increased the momentum with additional PG-13 and R-rated films with
Ruthless People (1986),
Outrageous Fortune (1987),
Tin Men (1987), and other top movies.
Renomination and continued success Touchstone Films was renamed
Touchstone Pictures after the release of
Ruthless People in 1986. With Touchstone films, Disney moved to the top of box office receipts, beating out all the other
major film studios by 1988. On October 23, 1990, Disney formed
Touchwood Pacific Partners I to supplant the
Silver Screen Partners partnership series as their movie studios' primary funding source. With several production companies getting out of film production or closing shop by December 2, 1988, the Walt Disney Studios announced the formation of the Hollywood Pictures division, which would only share marketing and distribution with Touchstone, to fill the void. Mestres was appointed president of Hollywood. Following the success of the Disney-branded
Pirates of the Caribbean: The Curse of the Black Pearl in 2003, Disney weighed distribution of more films towards Disney-branded and part-time away from Touchstone, though not entirely disbanding them as it continued to use the Touchstone label for R and most PG-13-rated fare. Disney indicated scaling back on using multiple brands in 2007 with the renaming of Touchstone Television to
ABC Television Studio in February and the outright elimination of the
Buena Vista brand in April.
DreamWorks deal and dormancy In 2009, Disney entered into a distribution deal with
DreamWorks Studios and repurposed Touchstone as a distribution label for DreamWorks films. Disney provided $100 million in financing to DreamWorks productions and an additional $75 million credit line if DreamWorks could not get additional equity funding. In January 2012, Disney was reportedly in the early stages of considering Touchstone's fate, including a possible sale. Following Disney's decision not to renew their long-standing deal with
Jerry Bruckheimer Films in 2013, producer
Jerry Bruckheimer revealed that he insisted on revitalizing the Touchstone label for production. Disney was uninterested, with studio chairman
Alan Horn admitting that Touchstone's output had been reduced to only distributing DreamWorks' films as those films were in the label's interest. In addition to DreamWorks' films, Touchstone also released non-Disney-branded animated films such as
Gnomeo & Juliet,
The Wind Rises, and
Strange Magic. By the end of the DreamWorks deal in August 2016, Disney had distributed 14 of DreamWorks' original 30-picture agreement, with thirteen through Touchstone. The deal ended with
The Light Between Oceans being the final theatrical film released by Disney under the Touchstone banner.
Universal Pictures then replaced Disney as DreamWorks' distributor. Disney retained the
film rights to these DreamWorks films in perpetuity as compensation for the studio's outstanding loan. Following the release of
The Light Between Oceans, the label became defunct. Since then, several other Disney divisions have produced or are developing television series and films based on previous Touchstone properties—such as
Turner & Hooch, High Fidelity, Three Men and a Baby,
Sister Act, and
Real Steel—for
Disney+ and
Hulu. == Film library ==