Beliefs and policies of candidates Hillary Clinton focused her candidacy on several themes, including raising middle class incomes, expanding women's rights, instituting campaign finance reform, and improving the
Affordable Care Act. In March 2016, she laid out a detailed economic plan basing her economic philosophy on
inclusive capitalism, which proposed a "clawback" that rescinds
tax cuts and other benefits for companies that move jobs overseas; with provision of incentives for companies that share profits with employees, communities and the environment, rather than focusing on short-term profits to increase stock value and rewarding shareholders; as well as increasing
collective bargaining rights; and placing an "exit tax" on companies that move their headquarters out of the U.S. in order to pay a lower tax rate overseas. Clinton promoted
equal pay for equal work to address current alleged shortfalls in how much women are paid to do the same jobs men do, promoted explicitly focus on family issues and support of
universal preschool, expressed support for the right to
same-sex marriage, Donald Trump's campaign drew heavily on his personal image, enhanced by his previous media exposure. The primary slogan of the Trump campaign, extensively used on campaign merchandise, was
Make America Great Again. The red baseball cap with the slogan emblazoned on the front became a symbol of the campaign and has been frequently donned by Trump and his supporters. Trump's
right-wing populist positions—reported by
The New Yorker to be
nativist,
protectionist, and semi-
isolationist—differ in many ways from
traditional U.S. conservatism. He opposed many
free trade deals and
military interventionist policies that conservatives generally support, and opposed cuts in
Medicare and
Social Security benefits. Moreover, he has insisted that Washington is "broken" and can be fixed only by an outsider. Support for Trump was high among working and middle-class white male voters with annual incomes of less than $50,000 and no
college degree. This group, particularly those without a
high-school diploma, suffered a decline in their income in recent years. According to
The Washington Post, support for Trump is higher in areas with a higher mortality rate for middle-aged white people. A sample of interviews with more than 11,000 Republican-leaning respondents from August to December 2015 found that Trump at that time found his strongest support among Republicans in
West Virginia, followed by
New York, and then followed by six Southern states.
Media coverage Clinton had an uneasy—and, at times, adversarial—relationship with the press throughout her life in public service. Weeks before her official entry as a presidential candidate, Clinton attended a political press corps event, pledging to start fresh on what she described as a "complicated" relationship with political reporters. Clinton was initially criticized by the press for avoiding taking their questions, after which she provided more interviews. In contrast, Trump benefited from free media more than any other candidate. From the beginning of his campaign through February 2016, Trump received almost $2 billion in free media attention, twice the amount that Clinton received. According to data from the
Tyndall Report, which tracks nightly news content, through February 2016, Trump alone accounted for more than a quarter of all 2016 election coverage on the evening newscasts of
NBC,
CBS and
ABC, more than all the Democratic campaigns combined. Observers noted Trump's ability to garner constant mainstream media coverage "almost at will". However, Trump frequently criticized the media for writing what he alleged to be false stories about him and he has called upon his supporters to be "the
silent majority". Trump also said the media "put false meaning into the words I say", and says he does not mind being criticized by the media as long as they are honest about it.
Controversies According to a wide range of representative polls, both Clinton and Trump had significant net-unfavorability ratings, and their controversial reputations set the tone of the campaign. Clinton's practice during her time as Secretary of State of
using a private email address and server, in lieu of State Department servers, gained widespread public attention back in March 2015. Concerns were raised about security and preservation of emails, and the possibility that laws may have been violated. After allegations were raised that some of the emails in question fell into this so-called "born classified" category, an FBI probe was initiated regarding how classified information was handled on the Clinton server. The FBI probe was concluded on July 5, 2016, with a recommendation of no charges, a recommendation that was followed by the Justice Department. Also, on September 9, Clinton said: "You know, just to be grossly generalistic, you could put half of Trump's supporters into what I call the
basket of deplorables. They're racist, sexist, homophobic, xenophobic, Islamophobic—you name it", adding "But that 'other' basket of people are people who feel the government has let them down, the economy has let them down, nobody cares about them, nobody worries about what happens to their lives and their futures; and they're just desperate for change...Those are people we have to understand and empathize with as well". Donald Trump criticized her remark as insulting his supporters. The following day Clinton expressed regret for saying "half", while insisting that Trump had deplorably amplified "hateful views and voices". Previously on August 25, Clinton gave a speech criticizing Trump's campaign for using "racist lies" and allowing the
alt-right to gain prominence. On September 11, Clinton left a 9/11 memorial event early due to illness. Video footage of Clinton's departure showed Clinton becoming unsteady on her feet and being helped into a van. Later that evening, Clinton reassured reporters that she was "feeling great". After initially stating that Clinton had become overheated at the event, her campaign later added that she had been diagnosed with
pneumonia two days earlier. Following the revelation, Trump's campaign issued an apology, stating that the video was of a private conversation from "many years ago". The incident was condemned by numerous prominent Republicans like
Reince Priebus,
Mitt Romney,
John Kasich,
Jeb Bush and the
Speaker of the House Paul Ryan. Many believed the video had doomed Trump's chances for election. By October 8, several dozen Republicans had called for Trump to withdraw from the campaign and let Pence and
Condoleezza Rice head the ticket. Trump insisted he would never drop out, but apologized for his remarks. Trump also delivered strong and controversial statements towards Muslims and Islam on the campaign trail, saying, "I think Islam hates us". He was criticized and also supported for his statement at a rally declaring, "Donald J. Trump is calling for a total and complete shutdown of Muslims entering the United States until our country's representatives can figure out what is going on". Additionally, Trump announced that he would "look into" surveilling mosques, and mentioned potentially going after the families of
domestic terrorists in the wake of the
San Bernardino shooting. His strong rhetoric towards Muslims resulted in leadership from both parties condemning his statements. However, many of his supporters shared their support for his proposed
travel ban, despite the backlash. Trump falsely stated that the election would be
rigged against him. During the final
presidential debate of 2016, Trump refused to tell
Fox News anchor
Chris Wallace whether or not he would accept the election results. The rejection of election results by a major nominee would have been unprecedented at the time as no major presidential candidate had ever refused to accept the outcome of an election until Trump did so himself in the following
2020 presidential election. The ongoing controversy of the election made third parties attract voters' attention. On March 3, 2016, Libertarian Gary Johnson addressed the
Conservative Political Action Conference in Washington, DC, touting himself as the third-party option for anti-Trump Republicans. In early May, some commentators opined that Johnson was moderate enough to pull votes away from both Hillary Clinton and Donald Trump who were very disliked and polarizing. Johnson also began to get time on national television, being invited on
ABC News,
NBC News,
CBS News,
CNN,
Fox News,
MSNBC,
Bloomberg, and many other networks. In September–October 2016, Johnson suffered a "string of damaging stumbles when he has fielded questions about foreign affairs". On September 8, Johnson, when he appeared on
MSNBC's
Morning Joe, was asked by panelist
Mike Barnicle, "What would you do, if you were elected, about
Aleppo?" (referring to a
war-torn city in
Syria). Johnson responded, "And what is Aleppo?" His response prompted widespread attention, much of it negative. Later that day, Johnson said that he had "blanked" and that he did "understand the dynamics of the
Syrian conflict—I talk about them every day". Concerned by the rise of the
far right internationally and the tendency towards
neoliberalism within the Democratic Party, she has said, "The answer to
neofascism is stopping neoliberalism. Putting another Clinton in the White House will fan the flames of this right-wing extremism". In response to Johnson's growing poll numbers, the
Clinton campaign and Democratic allies increased their criticism of Johnson in September 2016, warning that "a vote for a third party is a vote for Donald Trump" and deploying Senator
Bernie Sanders (Clinton's former primary rival, who supported her in the general election) to win over voters who might be considering voting for Johnson or for Stein. On October 28, eleven days before the election,
FBI Director James Comey informed Congress that the FBI was analyzing additional Clinton emails obtained during its investigation of
an unrelated case. On November 6, he notified Congress that the new emails did not change the FBI's earlier conclusion. In the week following the "Comey Letter" of October 28, Clinton's lead dropped by 3 percentage points, leading some commentators - including Clinton herself - to conclude that this letter cost her the election, though there are dissenting views.
Democratic Party • July 25–28: Democratic National Convention was held in
Philadelphia, Pennsylvania.
Libertarian Party • May 26–30: Libertarian National Convention was held in
Orlando, Florida.
Green Party • August 4–7: Green National Convention was held in
Houston, Texas.
Constitution Party • April 13–16: Constitution Party National Convention was held in
Salt Lake City, Utah.
Campaign finance Wall Street spent a record $2 billion trying to influence the 2016 United States presidential election. The following table is an overview of the money used in the campaign as it was reported to
Federal Election Commission (FEC) and released in September 2016. Outside groups are
independent expenditure-only committees – also called
PACs and SuperPACs. The sources of the numbers are the FEC and
OpenSecrets. Some spending totals are not available, due to withdrawals before the FEC deadline. , ten candidates with ballot access had filed financial reports with the FEC.
Voting rights The 2016 presidential election was the first in 50 years without all the protections of the original
Voting Rights Act of 1965. Fourteen states had
new voting restrictions in place, including swing states such as Virginia and Wisconsin.
Election administration Among states that offered early in-person voting to all voters in 2016, 27 percent of all votes were cast early in person. Across states where mail voting was available to all voters, 34 percent of all votes were cast by mail. Nationwide, a total of 40 percent of votes were cast before Election Day in the 2016 general election.
Newspaper endorsements Clinton was endorsed by
The New York Times, the
Los Angeles Times, the
Houston Chronicle, the
San Jose Mercury News, the
Chicago Sun-Times and the
New York Daily News editorial boards. Several papers which endorsed Clinton, such as the
Houston Chronicle,
The San Diego Union-Tribune,
The Columbus Dispatch and
The Arizona Republic, endorsed their first Democratic candidate for many decades.
The Atlantic, which has been in circulation since 1857, gave Clinton its third-ever endorsement (after
Abraham Lincoln and
Lyndon Johnson). Trump, who frequently criticized the
mainstream media, was not endorsed by the vast majority of newspapers. The
Las Vegas Review-Journal,
The Florida Times-Union, and the tabloid
National Enquirer were his highest profile supporters.
USA Today, which had not endorsed any candidate since it was founded in 1982, broke tradition by giving an anti-endorsement against Trump, declaring him "unfit for the presidency". Gary Johnson received endorsements from several major daily newspapers, including the
Chicago Tribune, and the
Richmond Times-Dispatch. Other traditionally Republican papers, including the
New Hampshire Union Leader, which had endorsed the Republican nominee in every election for the last 100 years, and
The Detroit News, which had not endorsed a non-Republican in its 143 years, endorsed Gary Johnson.
Notable expressions, phrases, and statements By Trump and Republicans: • "'''Because you'd be in jail'''": Off-the-cuff quip by Donald Trump during the second presidential debate, in rebuttal to Clinton stating it was "awfully good someone with the temperament of Donald Trump is not in charge of the law in our country". • "
Bigly": A word used by Donald Trump most notably during the
first presidential debate, • "
Build the wall": A chant used at many Trump campaign rallies, and Donald Trump's corresponding promise of the
Mexican Border Wall. • "'''
Grab 'em by the pussy" and "when you're a star, they let you do it'''": A remark made by Trump during a 2005 behind-the-scenes interview with presenter
Billy Bush on
NBCUniversal's
Access Hollywood, which was released during the campaign. • "'''I like people who weren't captured'''": Donald Trump's criticism of Senator
John McCain, who was held as a
prisoner of war by
North Vietnam during the
Vietnam War. • "
Lock her up": A chant first used at the
Republican convention to claim that Hillary Clinton was guilty of a crime. The chant was later used at many Trump campaign rallies and even against other politicians critical of Trump, such as Michigan Governor
Gretchen Whitmer and (as "lock him up") against President
Joe Biden. The phrase would also see use in the
2024 United States presidential election by opponents of Trump in reference to his
indictments. • "
Make America Great Again": Donald Trump's campaign slogan. • "
Mexico will pay for it": Trump's campaign promise that if elected he will build a
wall on the border between the US and Mexico, with Mexico financing the project. •
Nicknames used by Trump to deride his opponents: These include "Crooked Hillary", "Little Marco", "Low-energy Jeb", and "Lyin' Ted". • "'''Russia, if you're listening'''": Used by Donald Trump to invite Russia to "find the 30,000 emails that are missing" (from Hillary Clinton) during a
July 2016 news conference. • "
Such a nasty woman": Donald Trump's response to Hillary Clinton after her saying that her proposed rise in
Social Security contributions would also include Trump's Social Security contributions, "assuming he can't figure out how to get out of it". and
liberal feminists. • "'''They're not sending their best...They're bringing drugs. They're bringing crime. They're rapists. And some, I assume, are good people'''": Donald Trump's controversial description of those crossing the
Mexico–United States border during the June 2015 launch of his campaign. • "
What the hell do you have to lose?": Said by Donald Trump to inner-city African Americans at rallies starting on August 19, 2016.
By Clinton and Democrats: • "
Basket of deplorables": A controversial phrase coined by Hillary Clinton to describe half of those who support Trump. • "'''I'm with her'''": Clinton's unofficial campaign slogan ("Stronger Together" was the official slogan). • "
What, like with a cloth or something?": Said by Hillary Clinton in response to being asked whether she "
wiped"
her emails during an August 2015 press conference. • "
When they go low, we go high": Said by then-first lady
Michelle Obama during her
Democratic convention speech. This was later inverted by
Eric Holder. • "
Feel the Bern": A phrase chanted by supporters of the
Bernie Sanders campaign which was officially adopted by his campaign. • "
Pokémon Go to the polls": An often-ridiculed phrase coined by Hillary Clinton to encourage young people to go to the polls.
By others: • "
What is Aleppo?": Said by
Libertarian Party nominee
Gary Johnson when questioned about the Syrian Civil War. The remark was largely credited as having derailed Johnson's campaign, which was polling in the double digits at the time of the remark. == Debates ==