Statistics have shown around 20% of New Zealanders identify with more than one ethnic group. Around 80% are of European descent, 15% Maori, and others coming from China, the Pacific Islands and elsewhere. This means there is little sense in talking of one New Zealand culture, although, according to one writer, "New Zealanders will argue strongly for the existence of a unique identity, for the existence of something that sets them apart from others, a "Kiwi culture"." The British and Irish immigrants brought aspects of their own culture to New Zealand and also influenced Māori culture, particularly with the introduction of Christianity. However, Māori still regard their allegiance to tribal groups as a vital part of
their identity, and Māori kinship roles resemble
those of other Polynesian peoples. More recently,
American,
Australian,
Asian and other
European cultures have exerted influence on New Zealand. Non-Māori Polynesian cultures are also apparent, with
Pasifika, the world's largest Polynesian festival, now an annual event in Auckland. The largely rural life in early New Zealand led to the image of New Zealanders as rugged, industrious problem solvers. Modesty was expected and enforced through the "
tall poppy syndrome", where high achievers received harsh criticism. At the time, New Zealand was not known as an intellectual country. From the early 20th century until the late 1960s, Māori culture was suppressed by the attempted
assimilation of Māori into British New Zealanders. In the 1960s, as tertiary education became more available, and
cities expanded urban culture began to dominate, but rural imagery and themes are common in New Zealand's art, literature and media.
New Zealand's national symbols are influenced by natural, historical, and Māori sources. The
silver fern emblem appears on army insignia and sporting team uniforms. Certain items of popular culture thought to be unique to New Zealand are called "
Kiwiana". Most Māori carvings feature human figures, generally with three fingers and either a natural-looking, detailed head or a stylised version. Surface patterns consisting of spirals, ridges, notches and fish scales decorate most carvings. The pre-eminent Māori architecture consisted of carved meeting houses (
wharenui) decorated with symbolic carvings and illustrations. These buildings were originally designed to be constantly rebuilt, changing and adapting to different whims or needs. Māori decorated the white wood of buildings, canoes and cenotaphs using red (a mixture of red
ochre and shark fat) and black (made from soot) paint and painted pictures of birds, reptiles and other designs on cave walls. Māori tattoos (
moko) consisting of coloured soot mixed with gum were cut into the flesh with a bone chisel. Since European arrival paintings and photographs have been dominated by landscapes, originally not as works of art but as factual portrayals of New Zealand. Portraits of Māori were also common, with early painters often portraying them as an ideal race untainted by civilisation. During the 1960s and 1970s, many artists combined traditional Māori and Western techniques, creating unique art forms. New Zealand art and craft has gradually achieved an international audience, with exhibitions in the
Venice Biennale in 2001 and the "Paradise Now" exhibition in New York in 2004. Māori cloaks are made of fine flax fibre and patterned with black, red and white triangles, diamonds and other geometric shapes.
Greenstone was fashioned into earrings and necklaces, with the most well-known design being the
hei-tiki, a distorted human figure sitting cross-legged with its head tilted to the side. Europeans brought English fashion etiquette to New Zealand, and until the 1950s most people dressed up for social occasions. Standards have since relaxed and New Zealand fashion has received a reputation for being casual, practical and lacklustre.
Literature Māori quickly adopted writing as a means of sharing ideas, and many of their oral stories and poems were converted to the written form. Most early English literature was obtained from Britain, and it was not until the 1950s when local publishing outlets increased that New Zealand literature started to become widely known. Although still largely influenced by global trends (
modernism) and events (the Great Depression), writers in the 1930s began to develop stories increasingly focused on their experiences in New Zealand. During this period, literature changed from a
journalistic activity to a more academic pursuit. Participation in the world wars gave some New Zealand writers a new perspective on New Zealand culture and with the postwar expansion of universities local literature flourished. Dunedin is a UNESCO
City of Literature.
Media and entertainment is one of the most internationally successful New Zealand artists. New Zealand music has been influenced by
blues,
jazz,
country,
rock and roll and
hip hop, with many of these genres given a unique New Zealand interpretation. Māori developed a varied
musical tradition around songs and chants, including ceremonial performances, laments, and love songs. Instruments (
taonga pūoro), such as flutes and percussion, began being used as spiritual tools, entertainment, and signalling devices. Early settlers brought over their ethnic music, with
brass bands and
choral music being popular, and musicians began touring New Zealand in the 1860s.
Pipe bands became widespread during the early 20th century. The New Zealand recording industry began to develop from 1940 onwards, and many New Zealand musicians have obtained success in Britain and the United States. The
New Zealand Music Awards are held annually by
Recorded Music NZ; the awards were first held in 1965 by
Reckitt & Colman as the
Loxene Golden Disc awards. Recorded Music NZ also publishes the country's
official weekly record charts. , located near
Matamata, was used for
The Lord of the Rings film trilogy. Public
radio was introduced in New Zealand in 1922. A state-owned
television service began in 1960. Deregulation in the 1980s saw a sudden increase in the numbers of radio and television stations. New Zealand television primarily broadcasts American and British programming, along with many Australian and local shows. The number of
New Zealand films significantly increased during the 1970s. In 1978 the
New Zealand Film Commission started assisting local film-makers, and many films attained a world audience, some receiving international acknowledgement. The country's diverse scenery and compact size, plus government incentives, have encouraged some producers to shoot very big-budget and well known productions in New Zealand, including
The Lord of the Rings and
The Hobbit film trilogies,
Avatar,
The Chronicles of Narnia,
King Kong,
Wolverine,
The Last Samurai,
The Power of the Dog,
Alien Covenant,
Mulan, and
A Minecraft Movie. The New Zealand media industry is dominated by a small number of companies, most of which are foreign-owned, although the
state retains ownership of some television and radio stations. Since 1994,
Freedom House has consistently ranked New Zealand's press freedom in the top twenty, with the 19th freest media
Cuisine The national cuisine has been described as "
Pacific Rim, with food drawing inspiration from Europe, Asia and Polynesia". There is a wide choice offered in restaurants throughout the country. A distinctive feature of New Zealand cuisine is the casual way it is eaten, reflecting the country's laid-back lifestyle. Summertime is popular for eating out in cafes or at a barbeque, where a range of meat and seafood is readily available. A tradition Maori
hangi, where food is cooked underground beside heated rocks, is popular, usually prepared for special occasions. Distinctive ingredients or dishes include
lamb, salmon, (crayfish),
Bluff oysters,
whitebait, (abalone), mussels, scallops, and (types of New Zealand shellfish), (sweet potato),
kiwifruit,
tamarillo, and
pavlova (considered a national dessert). such as
tangihanga.
Sport performed by the
national rugby union team ("All Blacks") before a game. The haka is a challenge with vigorous movements and stamping of the feet. Most of the major sporting codes played in New Zealand have British origins.
Rugby union is considered the
national sport and attracts the most spectators.
Golf,
netball,
tennis and
cricket have the highest rates of adult participation, while netball, rugby union and
football (soccer) are particularly popular among young people. Around 54% of New Zealand adolescents participate in sports for their school. Victorious rugby tours to Australia and the United Kingdom in the
late 1880s and the
early 1900s played an early role in instilling a national identity. Māori participation in European sports was particularly evident in rugby, and the country's team performs a
haka, a traditional Māori challenge, before international matches. New Zealand is known for its
extreme sports,
adventure tourism and strong
mountaineering tradition, as seen in the success of notable New Zealander
Sir Edmund Hillary summiting
Mount Everest first. Other outdoor pursuits such as
cycling, fishing, swimming, running,
tramping,
canoeing, hunting, snowsports, surfing and sailing are also popular. New Zealand has seen regular sailing success in the
America's Cup regatta since 1995. The Polynesian sport of
waka ama racing has experienced a resurgence of interest in New Zealand since the 1980s. New Zealand has competitive international teams in
rugby union,
rugby league,
netball,
cricket,
softball, and
sailing. New Zealand participated at the
Summer Olympics in 1908 and 1912 as
a joint team with Australia, before first participating
on its own in 1920. The country has ranked highly on a medals-to-population ratio at recent Games. The
All Blacks, the national rugby union team, are the most successful in the history of international rugby. They have won the
Men's Rugby World Cup three times. New Zealand is ranked fifth in the
International Cricket Council Men's Test Team Rankings 2025 with a rating of 100. ==See also==