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When We All Fall Asleep, Where Do We Go?

When We All Fall Asleep, Where Do We Go? is the debut studio album by American singer and songwriter Billie Eilish. It was released on March 29, 2019, by Darkroom and Interscope Records in the US and Polydor Records in the UK. Eilish, aged 17 at the time of release, largely wrote the album with her brother Finneas O'Connell, who produced it at his small bedroom studio in Highland Park, Los Angeles.

Writing and recording
in 2020 with her brother Finneas O'Connell, who produced and co-wrote the album Billie Eilish and her brother Finneas O'Connell began working on When We All Fall Asleep, Where Do We Go? in May 2016 with the track "Listen Before I Go", but re-recorded the song two years later in spring 2018. Eilish intended the album to contain material "that's so fun to be in the moment at a show to" as well as "shit that's crazy and also depressing." She further wished to "do everything in this album" due to her hatred for genre restrictions. The album was recorded in O'Connell's small bedroom studio in Highland Park, California using production material including Logic Pro X, a Universal Audio Apollo 8 interface, and a pair of Yamaha HS5 studio monitors with an H8S subwoofer. The pair explained that they chose this recording location rather than a professional studio due to the bedroom's intimate and homely nature as well as the manner in which the bedroom affects vocals, while criticizing an external studio's lack of natural light and high cost of use. Despite the independence of the writing process, they were nonetheless subject to deadlines and meetings with Eilish's label, Darkroom/Interscope; she later stated that she "hated every second" of the album's creation. Audio mixing was handled by Rob Kinelski, who had mixed all of Eilish's work thus far. In an interview with Billboard, Kinelski disclosed that O'Connell would send him "really nice stems" for separate instruments during the process. On March 20, 2018, Eilish confirmed that she was working on an album and estimated that it would be released towards the end of the year. In July 2018, during an interview with BBC Radio 1, she announced that the album was expected to be out on March 29, 2019. The album was mastered and finished in January 2019. == Composition ==
Composition
Musical style The album is built around O'Connell's production which frequently incorporates amplified bass, minimalist percussion, and additional foley and acoustic sounds. While the song structures on the record are traditional in construction, made of formal melodies accompanied with keyboard, guitar or bass instrumentation, it further incorporates harsh, industrial influences, prompting Jon Caramanica of The New York Times to describe Eilish as "the first SoundCloud-rap pop star, without the rapping." Chris Willman of Variety also noted the album's usage of dissonance and distortion, commenting that, "With all its moments of distortion and attitude, tempered by sheer loveliness, and rude and emotional songs about night terrors and daydreams, When We All Fall Asleep, Where Do We Go? feels like a rock 'n' roll album, even if there's virtually nothing on it that sounds like rock music." The record has been noted for its minimalist and hip hop-inspired production, leading to comparisons to Lorde's debut album Pure Heroine, which was largely the aim of the siblings, as they found that adding additional musical features often makes a song sound "way worse". Because Eilish draws on a variety of genres, Yasmin Cowan of Clash opined that "to confine [her] to any specific brand of music would be doing her craft a disservice," although other reviewers have characterized When We All Fall Asleep as a genre-hopping pop record incorporating the styles of electropop, avant-pop, and art pop. while Rolling Stone writer Suzy Exposito found it "full of dressed-down avant-pop with D.I.Y. immediacy and intimacy" yet still comparable to the maximalist pop of Eilish's contemporaries Ariana Grande and Halsey. In Tom Hull's opinion, the album's electropop songs have a quality of catchiness but feature unobtrusive hooks. Lyrics and vocals Lyrically, the album deals with the hopes and fears of contemporary youth, mental health, and suicide. In an interview with Zane Lowe, Eilish explained that the album was largely inspired by lucid dreaming and night terrors, revealing that it "is basically what happens when you fall asleep," hence its title, and stated at an earlier interview that it "is basically supposed to be a bad dream, or a good dream". i-D writer Jack Hall noted that to deal with the record's serious subject matter in a less portentous manner, Eilish writes with humor and horror in a manner similar to memes. In 2021, Eilish stated that the album was "almost all fictional". Eilish's vocal style on When We All Fall Asleep has frequently been described as soft and whispered by music critics. Neil McCormick of The Daily Telegraph stated that the singer's tone "can shift from coquettish to threatening, playfully ironic to emotionally sincere in a breath", adding that her "close-to-the-mic singing is enhanced by layers of ethereal harmonies without swamping a sense of intimacy." Songs The album's opening track, "!!!!!!!", is a short intro in which Eilish slurps saliva from her Invisalign aligners and announces that "this is the album", before she and her brother descend into laughter. O'Connell explained that it served to "find a sense of humor" amidst the "heaviness" of the album. The following track, "Bad Guy", is a pop-trap song which uses a bass, a kick-drum, and amplified finger snaps in its production. Eilish was inspired to write "Xanny" after attending a party at which her friends "kept throwing up, kept drinking more," consequently becoming "completely not who they were". While recording the song, Eilish and her brother created a sound inspired by a girl blowing cigarette smoke in the former's face alongside a drum kit and a jazz-inspired loop to replicate the feeling of being "in secondhand smoke". "You Should See Me in a Crown", which the two siblings wrote after watching the third episode of the second season of BBC television series Sherlock titled "The Reichenbach Fall", is a trap-influenced electropop song which features Eilish singing over "blaring synths and rapid-fire hi-hats." "All the Good Girls Go to Hell" was described by Stereogum as a "punchy piano number" and one of the album's "poppiest tracks," and explores the idea that God and the Devil are both "looking at human beings as this kind of meek group of people and just being like, 'What are they trying to do here? where Eilish sings of her wish that a man she likes is gay to explain his lack of romantic interest in her. The seventh song on the album, "When the Party's Over", is a piano ballad with choral influences, and was written after O'Connell had left his date's house "kind of for no reason." The following song, "My Strange Addiction", is a bass-heavy pop The next track, "Bury a Friend", has been described as a minimalist electronica and industrial song, and musically features a beat reminiscent of "Black Skinhead" by Kanye West, a vocal line similar to "People Are Strange" by the Doors, and scattered synth melodies. It is written from the perspective of a monster under a bed, exploring what "this creature [is] doing or feeling", with lyrics from which the album title originates. The song's beat segues into the eleventh track "Ilomilo", an electropop cut named after the 2010 video game, to give the album further cohesion. The following track, "I Love You", is similar in aesthetic and uses a sample of an airline attendant talking and a plane taking off. O'Connell has described the song as being about how "it sucks to be in love sometimes," while its chorus has drawn comparisons to Leonard Cohen's "Hallelujah", which have pleased the songwriter. The final song, "Goodbye", features a line of each of the album's tracks (with the exception of "!!!!!!!") in its lyrics in reverse order compared with how they appear in the album, beginning with a line from "I Love You" and ending with a line from "Bad Guy", with clips from these songs layered quietly in reverse as a motif representing when "you grow up listening to a tape and at the end, you reverse the tape to go back to the beginning of the song." == Artwork and packaging ==
Artwork and packaging
The cover artwork for When We All Fall Asleep, Where Do We Go? was photographed by Kenneth Cappello, with whom Eilish had previously collaborated for the artwork of her 2017 EP ''Don't Smile at Me. After working with the singer on pictures for her.'' magazine, Cappello was asked to photograph the artwork for her upcoming album. The shoot took place on Eilish's birthday in December at a studio in Los Angeles and lasted 12 hours. The singer had prepared sketches for the album cover which were inspired by the album's themes of night terrors and lucid dreaming, as well as Eilish's interest in horror films, Cappello told MTV News that he "knew she wanted it moody". For it to "feel real", Cappello added no additional lighting to the end photo to give the impression that "a door was opening and that was the light coming into the bedroom." He additionally shot different variations of Eilish sitting on the bed expressing a range of emotions. Eilish wore contacts to fill in her eyes completely with white. She further wished to use a minimum of additional special effects and touch-ups on the end product to retain a sense of "realness and transparency". == Marketing ==
Marketing
In 2018, Eilish released several singles, including "You Should See Me in a Crown" and "When the Party's Over", which would appear on the album. On January 29, 2019, the singer teased her debut album on social media for the first time, revealing its artwork and title. She also announced the release of a new single for the following day at 9 am PT, which was revealed to be "Bury a Friend", alongside a music video and the album's track listing; the song became a hit for Eilish. On March 3, Eilish posted a snippet of an upcoming single named "Wish You Were Gay" in an Instagram post, alongside an announcement revealing its release as the album's fourth single the following day at 9 am PT. A live video for the track recorded at a show in London that month was shared at the end of April. On March 16, Eilish performed as a headliner at the South by Southwest festival, singing fourteen songs including the four singles from When We All Fall Asleep, accompanied by "elaborate videos" on a rear-end screen. Her performance was well received by critics. When We All Fall Asleep, Where Do We Go? was released on March 29, 2019, alongside its fifth single "Bad Guy" and its music video. The song became a worldwide hit and among the four singles from the album to be certified multi-platinum in the US, along with "You Should See Me in a Crown", "When the Party's Over", and "Bury a Friend". "Wish You Were Gay" and "All the Good Girls Go to Hell", released on August 30 as the sixth single, were also certified platinum. "Ilomilo" was released as the seventh single on May 26, 2020. To celebrate the album's release, Eilish launched an immersive experience in partnership with Spotify, featuring several rooms that each symbolize a song from the album, with objects to smell, hear, and feel, reflecting the singer's synesthesia. ==Commercial performance==
Commercial performance
On April 7, 2019, When We All Fall Asleep, Where Do We Go? debuted at number one on the US Billboard 200 albums chart with 313,000 album-equivalent units consumed, of which 170,000 were pure album sales. The album also recorded 137,000 SEA units, which translates into 194 million on-demand audio streams for the album's songs in its first week, thus representing the third-biggest streaming week of all-time for an album by a woman. She was the eleventh artist to chart on the Billboard 200 under the age of 18. It was also the first album by a youngest female artist to top the chart in 10 years since Demi Lovato's 2009 album Here We Go Again. It later became the first by a youngest female to spend more than a week on the top of the chart in 20 years since Britney Spears with her 1999 album ...Baby One More Time. By June 20, 2019, When We All Fall Asleep had sold 1,304,000 equivalent album units, of which 343,000 are pure sales. In Canada, the album debuted atop the national album chart with 46,000 total consumption units. By the end of June 2019, the album had been certified double platinum in Canada and was the best-selling record of the year in the country with 174,000 equivalent album units. All of its singles were certified multi-Platinum while "Wish You Were Gay", "You Should See Me in a Crown", and "Bad Guy" were certified Diamond. It was the fifth best-selling English-language album and fifteenth overall in Mexico of 2019 (physical sales). On March 13, 2023, it was certified double Diamond and four-times Platinum by AMPROFON with over 840,000 units sold, making it the 12th best-selling album in Mexico. In the United Kingdom, it also opened at number one on the country's Official Album Chart with 48,000 combined sales, making Eilish the youngest ever solo female act to top the chart. By its fourth week of release, it was certified gold by the BPI, indicating 100,000 sold in the country. It is the sixth best-selling album of the first half of 2019 in the UK, with 200,000 combined sales. In Australia, the album entered the ARIA Albums Chart at number one, with six of its songs occupying places in the top ten of the singles chart. In doing so, Eilish broke Ed Sheeran's record with the most songs with simultaneous placement in this area of the chart. It remained at this position for seven more non-consecutive weeks and has since been certified Platinum. The album returned to number one in Australia following its Album of the Year win at the 62nd Annual Grammy Awards. Worldwide, When We All Fall Asleep, Where Do We Go? had sold more than 1.2 million pure copies by December 2019, ranking as the fifth best-selling album of 2019 and third among female artists. Aided by the album's success, Eilish also ranked as the fourth best-selling artist of 2019 and second among female artists after Taylor Swift. == Touring ==
Touring
in May 2019 Eilish embarked on two-month tour of Europe, beginning on February 11, 2019, at , part of Kulturbrauerei in Berlin, where she performed "Bury a Friend" and "When I Was Older" for the first time in concert. The tour lasted through March 6 and included dates at Glasgow's SWG3 arena, Manchester Academy, the O2 Institute in Birmingham, and Shepherd's Bush Empire in London. It was later announced that she would perform a set of intimate acoustic shows at the Pryzm club in London on March 7. Eilish also supported the album with a world tourthe When We All Fall Asleep Tour, which was announced in February 2019. It began in April of that year with two performances at Coachella, the first of which was universally praised by critics, some of whom hailed it as the highlight of the day despite technical difficulties regarding Vince Staples's microphone during his verse on the track "&Burn". A second tour, the Where Do We Go? World Tour, was announced in September 2019. It began in March 2020 and was planned to conclude in September of that year, with plans to tour South America, Europe, and Asia in addition to North America. Due to the COVID-19 pandemic, the tour ended three days after the first show, with only three shows played in total. Eilish also appeared at the Groovin' the Moo festival, which took place throughout the end of April and beginning of May. Eilish was also part of the line-up of BBC Radio 1's Big Weekend on May 25 in Middlesbrough. At the Glastonbury Festival on June 30, Eilish appeared on the "Other Stage" as a warm up for British rapper Dave, backed only by her brother on keyboards, a drummer, and a plain, black stage. Her slot received widespread critical acclaim, with reviewers citing her engagement with the audience and versatile performance as reasons for their praise. ==Critical reception==
Critical reception
When We All Fall Asleep, Where Do We Go? was met with widespread acclaim, At Metacritic, which assigns a normalized rating out of 100 to reviews from professional critics, the album has an average score of 82, based on 21 reviews. The Guardian's Laura Snapes echoed these sentiments, additionally characterizing O'Connell's production as "compellingly nasty". A number of critics applauded Eilish's ability to discuss the sentiments of her generation. Q writer Dorian Lynskey characterized the release as a "surprising, haunting album" that "will speak powerfully both to her peers and to anyone who remembers how youth can sometimes feel like an overwhelming weight." A few reviewers expressed reservations. Jason Lipshutz from Billboard deemed the album "often thrilling" despite, even due to, the "flaws ... intrinsic to its creator's truth" as listeners can hear Eilish is experimenting and "still figuring out what's in her bag of tricks". Rankings At the end of 2019, When We All Fall Asleep, Where Do We Go? appeared on numerous lists of the year's top albums. According to Metacritic, it was the third most frequently ranked album in the top 10 of year-end lists. Several critics and publications ranked it number one, including veteran music critic Robert Christgau, who also named it the fourth-best album of the 2010s and said of Eilish, "No teenager I can recall has ever made such an impressive album, though I guess Elvis's Sun Sessions gets an asterisk, and who knows what will become of her?" == Accolades ==
Accolades
At the 62nd Annual Grammy Awards in January 2020, When We All Fall Asleep, Where Do We Go? won Eilish and O'Connell Grammy Awards in the categories of Album of the Year and Best Pop Vocal Album, while "Bad Guy" won them awards for Record of the Year and Song of the Year. Eilish also received a Grammy for Best New Artist, and Finneas won for Producer of the Year and Best Engineered Album, Non-Classical (as one of the album's engineers). With her feat, Eilish became the second recording artist and first woman to win the ceremony's four major categoriesAlbum of the Year, Record of the Year, Song of the Year, and Best New Artistfor the same year. In 2025, the Recording Academy added Best Album Cover to the categories for the 2026 Grammys, and listed When We All Fall Asleep, Where Do We Go? as one of the most iconic album covers of the 2010s decade, saying that the deliberately eerie artwork looked more suited to a classic '70s horror than a '10s big pop girl. In 2026, Spotify listed When We All Fall Asleep, Where Do We Go? as one of the 30 classic pop albums of the streaming era. The audio streaming service added: "In contrast to the polished, danceable tracks dominating the charts at the time, the album pushed alternative sensibilities into the spotlight and helped set the tone for early‑2020s alt-pop." ==Track listing==
Track listing
Notes • All tracks are stylized in all lowercase, except for "When I Was Older", which is stylized in all caps. • "Bury a Friend" features uncredited additional vocals by Mehki Raine. • "My Strange Addiction" contains uncredited audio samples from the episode "Threat Level Midnight" of the American television series The Office. • "When I Was Older" was inspired by the motion picture Roma, and contains audio samples from the film. ==Personnel==
Personnel
Credits adapted from the album's liner notes. • Billie Eilish – all vocals, songwriting (1–6, 8, 10–14), additional producer (track 2) • Finneas – producer, songwriting • Rob Kinelskimixing • John Greenham – mastering ==Charts==
Charts
Weekly charts Year-end charts Decade-end charts == Certifications and sales ==
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