member and a man in the
Canadian Air Force chalk hearts on a tree on Valentine's Day 1944. Valentine's Day customs—sending greeting cards (known as "valentines"), offering confectionery and presenting flowers—developed in early modern England and spread throughout the
English-speaking world in the 19th century. In the later 20th and early 21st centuries, these customs spread to other countries, like those of
Halloween, and aspects of
Christmas (such as
Santa Claus). Valentine's Day is celebrated in many
East Asian countries, with
Singaporeans,
Chinese, and
South Koreans spending the most money on Valentine's gifts.
Americas Latin America In most
Latin American countries—for example,
Costa Rica, Mexico, and the
U.S. territory of
Puerto Rico—Saint Valentine's Day is known as ('Lovers' Day') or as ('Love and Friendship Day'). It is also common to see people perform "acts of appreciation" for their friends. In
Guatemala it is known as ('Affection Day'). Some countries, in particular the
Dominican Republic and
El Salvador, have a tradition called ('secret friend'), which is a game similar to the Christmas tradition of
Secret Santa. Couples exchange gifts, chocolates, cards, and flower bouquets. The February 14 Valentine's Day is not celebrated at all because it is usually too close to
Brazilian Carnival, which can fall anywhere from early February to early March and lasts almost a week.
Colombia Colombia celebrates ('Love and Friendship Day') on the third Saturday in September instead. is also popular there.
United States , candies with messages on them, are strongly associated with Valentine's Day in the United States. On the United States mainland, about 190 million Valentine's Day cards are sent each year, not including the hundreds of millions of cards school children exchange. Valentine's Day is a major source of economic activity, with total
expenditure topping $18.2 billion in 2017, or over $136 per person. This was an increase from $108 per person in 2010. Purchases include jewellery, flowers, chocolates, candy, and greeting cards. The most popular locally grown and seasonally compatible flowers are early spring
tulips.
Asia Afghanistan In pre-
Taliban years, Koch-e-Gul-Faroushi ('Flower Street') in downtown
Kabul used to be adorned with innovative flower arrangements, to attract the Valentine's Day-celebrating youth. In the Afghan
tradition, love is often expressed through
poetry. A new generation of budding poets such as Ramin Mazhar and Mahtab Sahel express themselves through poetry, using Valentine's Day as a theme to voice concerns about the erosion of freedoms. In their political commentary, they defy fear by saying "I kiss you amid the Taliban".
Bangladesh Valentine's Day was first celebrated in Bangladesh by
Shafik Rehman, a journalist and editor of the newspaper
Jaijaidin, in 1993. He was acquainted with
Western culture from studying in
London. He highlighted Valentine's Day to the Bangladeshi people through
Jaijaidin. Rehman is called the "father of Valentine's Day in Bangladesh". On this day, people in various types of relationship, including lovers, friends, husbands and wives, mothers and children, students and teachers, express their love for each other with flowers, chocolates, cards and other gifts. On this day, various parks and recreation centers of the country are full of people of love. No public holiday, however, is declared on this day in Bangladesh. Some in Bangladesh feel that celebrating this day is not acceptable from a cultural and
Islamic point of view. Before the celebration of Valentine's Day, February 14 was celebrated as the anti-authoritarian day in Bangladesh. However, that day has been disregarded by people to celebrate Valentine's Day.
China In Chinese, Valentine's Day is called "lovers' festival" (;
Mandarin:
Qīng Rén Jié;
Hokkien:
Chêng Lîn Chiat;
Cantonese:
Chìhng Yàhn Jit;
Shanghainese Xin Yin Jiq). The "Chinese Valentine's Day" is the
Qixi Festival (meaning "The Night of Sevens"; ), celebrated on the seventh day of the seventh month of the lunar calendar. According to the legend, the
Cowherd star and the
Weaver Maid star are normally separated by the
Milky Way (silvery river) but are allowed to meet by crossing it on the seventh day of the seventh month of the
Chinese calendar. In recent years, celebrating
White Day has also become fashionable among some young people.
India In ancient India, there was a tradition of adoring
Kamadeva, the lord of love – exemplified by the erotic carvings in the
Khajuraho Group of Monuments and by the writing of the
Kamasutra. This tradition was lost around the
Middle Ages, when Kamadeva was no longer celebrated, and public displays of sexual affection became frowned upon. Valentine's Day celebrations did not catch on in India until around 1992. It was spread due to the programs in commercial TV channels, such as
MTV, dedicated radio programs, and love letter competitions, in addition to an economical liberalization that allowed the explosion of the valentine card industry. It can be also observed that different religious groups, including Hindu, Muslim and Christian people of India do not support Valentine's Day. In modern times, Hindu and Islamic Although these protests are organized by political elites, the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in their society:
arranged marriages,
Hindu joint families,
full-time mothers, etc. Despite these obstacles, Valentine's Day is becoming increasingly popular in India. Valentine's Day has been strongly criticized from a
postcolonial perspective by intellectuals from the Indian left. The holiday is regarded as a front for "Western imperialism", "
neocolonialism", and "the exploitation of working classes through
commercialism by
multinational corporations". It is claimed that as a result of Valentine's Day, the
working classes and
rural poor become more disconnected socially, politically, and geographically from the hegemonic
capitalist power structure. They also criticize mainstream media attacks on Indians opposed to Valentine's Day as a form of
demonization that is designed and derived to further the Valentine's Day agenda. Right wing
Hindu nationalists are also hostile. In February 2012,
Subash Chouhan of the
Bajrang Dal warned couples: "They cannot kiss or hug in public places. Our activists will beat them up". According to Rhea Mogul of CNN, a 2017 photo series Indian women sporting cow masks by activist Sujatro Ghosh portrays a society in which cows are more valued than women. Mogul says authorities had advanced the idea to rebrand Valentine's Day as "Cow Hug Day". Mogul says, "But the move seems to have failed and later retracted after it prompted a rush of internet memes, cartoons and jokes by TV hosts about the importance of consent." Media outlets like NDTV mocked the government's plan by underlining the importance of the consent of cows before hugging them. Mogul says critics say
cow-worship has been politically manipulated by cow vigilante motivated by conservative
BJP's majoritarian politics to harass minorities with allegations of disrespect of cows or
cow slaughter.
Iran The history of Valentine's Day in
Iran dates back to the
Qajar era of the latter half of the 19th century.
Naser al-Din Shah Qajar did not take his wife with him during his trip to Europe and he sent her a greeting card from distance on Valentine's Day. This greeting card is available in Iranian museums. Since the mid-2000s, Valentine's Day has become increasingly popular in Iran, especially among young people. However, it has also been the subject of heavy criticism from Iranian conservatives, who see it as part of the spread of "decadent" Western culture. Since 2011, authorities have attempted to discourage celebrations and impose restrictions on the sale and production of Valentine's Day-related goods, although the holiday remains popular as of 2018. Additionally, there have been efforts to revive the ancient Persian festival of
Sepandārmazgān, which takes place around the same time, to replace Valentine's Day. However, as of 2016, this has also been largely unsuccessful. Since 2009, certain practices pertaining to Valentine's Day (such as giving flowers, cards, or other gifts suggestive of Valentine's Day) are banned in
Iran. Iran's
Law Enforcement Force prosecutes distributors of goods with symbols associated with Valentine's Day. In 2021, the Prosecutor's Office of
Qom, Iran, stated that it would prosecute those who disseminate and provide anti-cultural symbols like those of Valentine's Day. Although Valentine's Day is not accepted or approved by any
institution in Iran and has no official status, it is highly accepted among a large part of the population. One of the reasons for Valentine's Day acceptance since the 2000s by the general population is the change in relations between the sexes, and because sexual relationships are no longer strictly limited to be within marriage.
Israel In
Israel, the Jewish tradition of
Tu B'Av has been revived and transformed into the Jewish equivalent of Valentine's Day. It is celebrated on the 15th day of the month of
Av (usually in late August). In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (
Mishna Taanith, end of Chapter 4). Today, Tu B'Av is celebrated as a second holiday of love by secular people (along with Valentine's Day), and it shares many of the customs associated with Saint Valentine's Day in Western societies. In modern Israeli culture Tu B'Av is a popular day to proclaim love, propose marriage, and give gifts like cards or flowers.
Japan In Japan,
Morozoff Ltd. introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later, in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958, the
Isetan department store ran a "Valentine sale". Further campaigns during the 1960s popularized the custom. The custom that only women give chocolates to men may have originated from the translation error of a chocolate-company executive during the initial campaigns. In particular,
office ladies give chocolate to their co-workers. Unlike western countries, gifts such as greeting cards, In the 1980s, the Japanese National Confectionery Industry Association launched a successful campaign to make March 14 a "reply day", on which men are expected to return the favour to those who gave them chocolates on Valentine's Day, calling it
White Day for the color of the chocolates being offered. A previous failed attempt to popularize this celebration had been done by a
marshmallow manufacturer who wanted men to return marshmallows to women.
Malaysia Islamic officials in
West Malaysia warned Muslims against celebrating Valentine's Day, linking it with vice activities. Deputy Prime Minister
Muhyiddin Yassin said the celebration of romantic love was "not suitable" for Muslims. Wan Mohamad Sheikh Abdul Aziz, head of the Malaysian Islamic Development Department (
Jakim), which oversees the country's Islamic policies said that a
fatwa (ruling) issued by the country's top clerics in 2005 noted that the day "is associated with elements of Christianity," and "we just cannot get involved with other religions' worshipping
rituals." Jakim officials planned to carry out a nationwide campaign called "Awas Jerat Valentine's Day" ("Mind the Valentine's Day Trap"), aimed at preventing Muslims from celebrating the day on February 14, 2011. Activities included conducting raids in hotels to stop young couples from having unlawful sex and distributing leaflets to Muslim university students warning them against the day. On Valentine's Day 2011, West Malaysian religious authorities arrested more than 100 Muslim couples concerning the celebration ban. Some of them would be charged in the Shariah Court for defying the department's ban against the celebration of Valentine's Day. In
East Malaysia, the celebrations are much more tolerated among young Muslim couples, although some Islamic officials and Muslim activists from the West side have told younger generations to refrain from such celebration by organising da'wah and tried to spread their ban into the East. In both the states of
Sabah and
Sarawak, the celebration is usually common with flowers.
Pakistan The concept of Valentine's Day was introduced into Pakistan during the late 1990s with special TV and radio programs. The
Jamaat-e-Islami political party has called for the banning of Valentine's Day celebration. In 2016, the local governing body of
Peshwar officially banned the celebration of Valentine's Day in the city. The ban was also implemented in other cities such as
Kohat by the local governments. In 2017, the
Islamabad High Court banned Valentine's Day celebrations in public places in Pakistan. More than 80% of
Dawn readers polled on its website agreed with this decision.
Philippines In the
Philippines, Valentine's Day is called in much the same manner as in the West. It is usually marked by a steep increase in the price of flowers, particularly red roses. It is the most popular day for weddings, with some localities offering mass ceremonies for no charge.
Saudi Arabia In
Saudi Arabia, in 2002 and 2008,
religious police banned the sale of all Valentine's Day items, telling shop workers to remove any red items, because the day is considered a Christian holiday. In 2012, the religious police arrested more than 140 Muslims for celebrating the holiday, and confiscated all red roses from flower shops. Muslims are not allowed to celebrate the holiday, and non-Muslims can celebrate only behind closed doors. "Saudi cleric Sheikh Muhammad Al-'Arifi said on Valentine's Day Eve that celebrating this holiday constitutes
bid'a – a forbidden innovation and deviation from religious law and custom – and mimicry of the West." However, in 2017 and 2018, after a
fatwa was widely circulated, the religious police did not prevent Muslims from celebrating the day. In 2018, Sheikh Ahmed Qasim Al-Ghamdi, a Saudi cleric and former president of the
Committee for the Promotion of Virtue and Prevention of Vice, said that Valentine's Day is not haram and is compatible with Islamic values.
Singapore According to findings,
Singaporeans are among the biggest spenders on Valentine's Day, with 60% of Singaporeans indicating that they would spend between $100 and $500 during the season leading up to the holiday. Korean women give a much higher amount of chocolate than Japanese women.
Taiwan in Valentine's Day 2006 In
Taiwan, traditional
Qixi Festival, Valentine's Day and White Day are all celebrated. However, the situation is the reverse of Japan's. Men give gifts to women on Valentine's Day, and women return them on
White Day.
France In France, a traditionally
Catholic country, Valentine's Day is known simply as "
Saint Valentin", and is celebrated in much the same way as other Western countries. The relics of Saint Valentin de Terni, the patron of the St Valentine's Day, are in the Catholic church of Saint-Jean-Baptiste and Saint-Jean-l’Evangéliste, located in the southern France town of
Roquemaure, Gard. The celebrations of takes place every two years on the Sunday closest to February 14. The village gets dressed in its 19th-century costume and put on the program with over 800 people.
Greece Saint Valentine's Day, or in Greek tradition, was not associated with romantic love. In the Eastern Orthodox church there is another saint who protects people who are in love,
Hyacinth of Caesarea (feast day July 3); but this was not widely known until the late 1990s. In contemporary Greece, Valentine's Day is generally celebrated as in the common western tradition.
Ireland to
Whitefriar Street Carmelite Church in Dublin on Saint Valentine's Day to implore the
intercession of Saint Valentine in their
prayers, with the hope of finding true love There lies a book in which foreigners and locals have written their prayer requests for love.
Poland Saint Valentine's Day was introduced to Poland together with the cult of Saint Valentine via
Bavaria and
Tyrol. However, it rose in popularity in the 1990s.
Romania In recent years, Romania has also started celebrating Valentine's Day. This has drawn backlash from several groups, institutions, and nationalist organizations like
Noua Dreaptă, who condemn Valentine's Day for being superficial, commercialist, and imported Western
kitsch. In order to counter the perceived denaturation of national culture,
Dragobete, a spring festival celebrated in parts of Southern Romania, has been rekindled after having been ignored during the Communist years as the traditional Romanian holiday for lovers. The holiday is named after a character from Romanian folklore who was supposed to be the son of
Baba Dochia. Its date used to vary depending on the geographical area, however nowadays it is commonly observed on February 24.
Scandinavia In
Denmark and
Norway, February 14 is known as , and is celebrated in much the same manner as in the United Kingdom. In
Sweden it is called ("All Hearts' Day") but is not widely celebrated. A 2016 survey revealed that fewer than 50% of men and women were planning to buy presents for their partners. The holiday has only been observed since the 1960s. Known as "San Valentín", the holiday is celebrated the same way as in the rest of the West. However, in
Catalonia, the celebration is overshadowed by the highly popular
Saint George's Day (Catalan:
Diada de Sant Jordi), a
Catalan tradition established in the late Middle Ages which already serves to the same romantic purpose of Valentine's Day.
United Kingdom in Kensington, London, Valentine's Day 1921 In the UK, just under half of the population spends money on their valentines. Around £1.3 billion is spent yearly on cards, flowers, chocolates, and other gifts, with an estimated 25 million cards sent. In Wales, some people celebrate
Dydd Santes Dwynwen (Saint Dwynwen's Day) on January 25 instead of (or as well as) Valentine's Day. The day commemorates
St Dwynwen, the Welsh patron saint of love. The Welsh name for Saint Valentine is Sant Ffolant. In a 2016 poll conducted by
Channel 4 for Valentine's Day,
Jane Austen's line, "My heart is, and always will be, yours", from her novel
Sense and Sensibility as said by Edward Ferrars (
Hugh Grant) to Elinor Dashwood (
Emma Thompson) in the acclaimed
1995 film adaptation, was voted the most romantic line from literature, film, and TV by thousands of women. ==Restrictions on Valentine's Day in some countries==