, Finland The exchange of gifts is central to the Christmas and holiday season, and the season thus also incorporates a "holiday shopping season". This comprises a peak time for the retail
sector at the start of the holiday season (the "Christmas shopping season") and a period of sales at the end of the season, the "January sales". Although once dedicated mostly to
white sales and
clearance sales, the January sales now comprise both winter close-out sales and sales comprising the redemption of
gift cards given as presents. Young-Bean Song, director of analytics at the Atlas Institute in Seattle, states that it is a "myth that the holiday shopping season starts with Thanksgiving and ends with Christmas. January is a key part of the holiday season." stating that for the U.S. e-commerce sector January sales volumes matched December sales volumes in the 2004–2005 Christmas and holiday season. Many people find this time particularly stressful. As a remedy, and as a return to what they perceive as the root of Christmas, some practice
alternative giving.
North America mall in
King of Prussia, Pennsylvania, decorated during the Christmas season In the United States, the holiday season is a particularly important time for retail shopping, with shoppers spending more than $600 billion during the 2013 holiday season, averaging about $767 per person. During the 2014 holiday shopping season, retail sales in the United States increased to a total of over $616 billion, and in 2015, retail sales in the United States increased to a total of over $630 billion, up from 2014's $616 billion. The average US holiday shopper spent on average $805. More than half of it was spent on family shopping. It is traditionally considered to commence on the day after
American Thanksgiving, a Friday colloquially known as either
Black Friday or Green Friday. This is widely reputed to be the busiest shopping day of the entire calendar year. However, in 2004 the
VISA credit card organization reported that over the previous several years VISA credit card spending had in fact been 8 to 19 percent higher on the last Saturday before Christmas Day (i.e.,
Super Saturday) than on Black Friday. A survey conducted in 2005 by
GfK NOP discovered that "Americans aren't as drawn to Black Friday as many retailers may think", with only 17 percent of those polled saying that they will begin holiday shopping immediately after Thanksgiving, 13 percent saying that they plan to finish their shopping before November 24 and 10 percent waiting until the last day before performing their holiday gift shopping. According to a survey by the Canadian Toy Association, peak sales in the toy industry occur in the Christmas and holiday season, but this peak has been occurring later and later in the season every year. In 2005, the kick-off to the Christmas and holiday season for
online shopping, the first Monday after US Thanksgiving, was named
Cyber Monday. Although it was a peak, that was not the busiest online shopping day of that year. The busiest online shopping days were December 12 and 13, almost two weeks later; the second Monday in December has since become known as
Green Monday. Another notable day is Free Shipping Day, a promotional day that serves as the last day in which a person can order a good online and have it arrive via standard shipping (the price of which the sender pays) prior to Christmas Eve; this day is usually on or near December 16. Four of the largest 11 online shopping days in 2005 were December 11 to 16, with an increase of 12 percent over 2004 figures. In 2011, Cyber Monday was slightly busier than Green Monday and Free Shipping Day, although all three days registered sales of over US$1 billion, and all three days registered gains ranging from 14 to 22 percent over the previous year. Retail strategists such as ICSC Research observed in 2005 that 15 percent of holiday expenditures were in the form of gift certificates, a percentage that was rising. So they recommended that retailers manage their inventories for the entire holiday shopping season, with a leaner inventory at the start and new winter merchandise for the January sales. Michael P. Niemira, chief economist and director of research for the Shopping Center Council, stated that he expected gift certificate usage to be between US$30 billion and US$40 billion in the 2006–2007 holiday shopping season. On the basis of the growing popularity of gift certificates, he stated that "To get a true picture of holiday sales, one may consider measuring October, November, December and January sales combined as opposed to just November and December sales.", because with "a hefty amount of that spending not hitting the books until January, extending the length of the season makes sense". According to the Deloitte 2007 Holiday Survey, for the fourth straight year,
gift cards were expected to be the top gift purchase in 2007, with more than two-thirds (69 percent) of consumers surveyed planning to buy them, compared with 66 percent in 2006. In addition, holiday shoppers planned to buy even more cards that year: an average of 5.5 cards, compared with the 4.6 cards they planned to buy the previous year. One in six consumers (16 percent) planned to buy 10 or more cards, compared with 11 percent the previous year. Consumers also spent more in total on gift cards and more per card: $36.25 per card on average compared with $30.22 last year. Gift cards continued to grow in acceptance: Almost four in 10 consumers surveyed (39 percent) would rather get a gift card than merchandise, an increase from the previous year's 35 percent. Also, resistance to giving gift cards continued to decline: 19 percent said they would not like to give gift cards because they're too impersonal (down from 22 percent last year). Consumers said that the cards are popular gifts for adults, teens and children alike, and almost half (46 percent) intend to buy them for immediate family; however, they are hesitant to buy them for spouses or significant others, with only 14 percent saying they plan to buy them for those recipients. Some stores in Canada hold
Boxing Week sales (before the end of the year) for
income tax purposes.
Christmas creep What has become known as "Christmas creep" refers to a
merchandising phenomenon in which merchants and retailers exploit the commercialized status of Christmas by moving up the start of the holiday shopping season. The term was first used in the mid-1980s, and is associated with a desire of merchants to take advantage of particularly heavy Christmas-related shopping well before
Black Friday in the United States and before
Halloween in Canada. In the UK and Ireland retailers refer to the "golden quarter", that is, the three months of October through December is the quarter of the year in which the retail industry hopes to make the most profit.
Europe ,
Quadrilatero della moda,
Milan,
Italy In the Republic of Ireland and the United Kingdom, the Christmas (known informally as 'Chrimbo/Crimbo') shopping season starts from mid-November, around the time when
high street Christmas lights are turned on. In the UK in 2010, up to £8 billion was expected to be spent online at Christmas, approximately a quarter of total retail festive sales. In Italy, the January sales begin on the first weekend in January, and last for at least six weeks. in
Dresden, Germany, one of the first
Christmas markets in the world In Germany, the
Winterschlussverkauf (winter sale before the season ends) was one of two official sales periods (the other being the
Sommerschlussverkauf, the summer sales). It begins on the last Monday in January and lasts for 12 days, selling left-over goods from the holiday shopping season, as well as the winter collections. However, unofficially, goods are sold at reduced prices by many stores throughout the whole of January. By the time the sales officially begin the only goods left on sale are low-quality ones, often specially manufactured for the sales. Since a legislative reform to the corresponding law in 2004, season sales are now allowed over the whole year and are no longer restricted to season-related goods. However, voluntary sales still called "Winterschlussverkauf" take place further on in most stores at the same time every year. In Sweden, where the week of the
first Advent Sunday marks the official start of the Christmas and holiday season, continuing with
Saint Lucy's Day on December 13, followed up by Christmas before the
Mellandagsrea (between days sell off) traditionally begins on December 27 (nowadays often December 26 or even December 25) and lasts during the rest of the Christmas holiday. It is similar to
Black Friday, but lasts longer. They last 34–35 days. Black Friday itself has also gained publicity in Sweden since the early-2010s. The Swedish Christmas and holiday season continues over
Epiphany, and finally ends on
St. Knut's Day when the children have a
Knut's party. In Bosnia (
Republika Srpska), Montenegro and Serbia, holiday sales starts in the middle of December and last for at least one month.
Asia ,
Jakarta,
Indonesia In the Philippines,
parols (star shaped lanterns) are hung and lights are lit.
Simbang Gabi or dawn masses start December 16 and run for nine days until Christmas Eve. Hong Kong has a lot of seasonal activities and traditions to offer around Christmas time.
December 25 and 26 are Public Holidays that makes most shops open for shopping. Locals and tourists love to watch the 30-meter Swarovski Christmas tree in the Central as well as the Christmas light displays on buildings on
Victoria Harbour. A huge party in Hong Kong called Winterfest is celebrated every year which involves malls, shops, theme parks and other attractions. South Korea's population are 30 percent Christian and Christmas is a
Public Holiday. According to the
Washington Post, "Koreans prefer cash Christmas gifts over more creative presents." Singapore widely celebrates Christmas which is a
Public Holiday in this country. For six weeks, mid-November to early January, the stretch of
Orchard Road glitters with lights from decorated trees and building facades of malls and hotels. Indonesia, a predominantly Muslim country, also celebrated
Christmas as a public holiday. Every year,
Ministry of Religious Affairs holds the
National Christmas Celebration of the Republic of Indonesia. The program started in 1993 as a suggestion from Tiopan Bernhard Silalahi, who was Minister of Administrative and Bureaucratic Reform in the
Sixth Development Cabinet, who has
Protestant background, to the then
President of Indonesia Soeharto. Since that, National Christmas Celebration has been held every year, except in 2004, which was canceled as a condolence for the victims of the
2004 Indian Ocean earthquake and tsunami, and in 2018, which was canceled as a condolence for the victims of the
2018 Sunda Strait tsunami. Until 2013, National Christmas Celebration was always held in
Jakarta, the most common used venue was
Jakarta Convention Center. == Medical analyses ==