Tourism in Italy

became popular in the late 14th century and first decade of the 19th century. of Pompeii with Vesuvius in the distance. Pompeii is Italy's third and the world's 48th most visited destination, with over 2.5 million tourists a year. on the Italian Riviera, one of the most popular tourist destinations in Italy Beginnings People have visited Italy for centuries, yet the first to visit the peninsula for touristic reasons were aristocrats during the Grand Tour, beginning in the 17th century, and flourishing in the 18th and the 19th century. Rome, as the capital of the Roman Empire, attracted thousands to the city and country from all over the empire, which included a great part of Europe, Western Asia and Northern Africa. Traders and merchants came to Italy from several different parts of the world. When the empire fell in 476 AD, Rome was no longer the epicentre of European politics and culture; on the other hand, it was the base of the papacy, which then governed the growing Christian religion, meaning that Rome remained one of Europe's major places of pilgrimage. Pilgrims, for centuries and still today, would come to the city, and that would have been the early equivalent of "tourism" or "religious tourism". The trade empires of Venice, Pisa and Genoa meant that several traders, businessmen and merchants from all over the world would also regularly come to Italy. In the 16th and early 17th centuries, with the height of the Renaissance, several students came to Italy to study Italian architecture. Grand Tour Real "tourism" only affected Italy in the second half of the 17th century, with the beginning of the Grand Tour. This was a period in which European aristocrats, many of whom were British, visited parts of Europe, with Italy as a key destination. The Grand Tour was in essence triggered by the book Voyage to Italy, by Roman Catholic priest Richard Lassels, and published in 1670. Due to the Grand Tour, tourism became even more prevalent – making Italy one of the most desired destinations for millions of people. Once inside what would be modern-day Italy, these tourists would begin by visiting Turin for a short while. On the way there, Milan was also a popular stop, yet a trip to the city was not considered essential, and several passed by or simply stayed for a short period of time. If a person came via boat, then they would remain for a few days in Genoa. Yet, the main destination in Northern Italy was Venice, which was considered a vital stop, As the century progressed, fewer cultural visits were made, and there was an increase in tourists coming for Italy's nature and weather. The first seaside resorts, such as those on the Ligurian coast, around Venice, coastal Tuscany and Amalfi, became popular. This vogue of summer holidays heightened in the fin-de-siècle epoch, when numerous "Grand Hotels" were built (including places such as Sanremo, Lido di Venezia, Viareggio and Forte dei Marmi). Islands such as Capri, Ischia, Procida and Elba grew in popularity, and the Northern lakes, such as Lake Como, Maggiore and Garda were more frequently visited. Tourism to Italy remained very popular until the late-1920s and early-1930s, when, with the Great Depression and economic crisis, several could no longer afford to visit the country; the increasing political instability meant that fewer tourists came. Only old touristic groups, such as the Scorpioni, remained alive. After a big slump in tourism beginning from approximately 1929 and lasting after World War II, Italy returned to its status as a popular resort, with the Italian economic miracle and raised living standards; films such as La Dolce Vita were successful abroad, and their depiction of the country's perceived idyllic life helped raise Italy's international profile. By this point, with higher incomes, Italians could also afford to go on holiday; coastline resorts saw a soar in visitors, especially in Romagna. Many cheap hotels and pensioni (hostels) were built in the 1960s, and with the rise of wealth, by now, even a working-class Italian family could afford a holiday somewhere along the coast. The late 1960s also brought mass popularity to mountain holidays and skiing; in Piedmont and the Aosta Valley, numerous ski resorts and chalets started being built. The 1970s also brought a wave of foreign tourists to Italy in search of a sentimental trip, since Mediterranean destinations saw a rise in global visitors. Despite this, by the late 1970s and early 1980s, economic crises and political instability meant that there was a significant slump in the Italian tourist industry, as destinations in the Far East or South America rose in popularity. Yet, by the late-1980s and early-1990s, tourism saw a return to popularity, with cities such as Milan becoming more popular destinations. Milan saw a rise in tourists since it was ripening its position as a worldwide fashion capital. == Overtourism ==