History of marketing •
History of advertising •
History of advertising •
History of advertising in Britain •
History of branding •
History of brand management •
History of marketing research •
History of market segmentation •
History of promotional merchandise •
History of retail •
History of merchants •
History of the market place •
Origins of the positioning concept •
Origins of consumer behaviour Influential thinkers •
Wroe Alderson (1898–1965) – proponent of marketing science; instrumental in developing the functional school of marketing and in the managerial approach to marketing •
Igor Ansoff (1918–2002) – marketing/management strategist; noted for the product/market growth matrix •
David Aaker - highly awarded educator and author in the area of marketing and organisational theory •
N.W. Ayer – probably the first advertiser to use mass media (i.e. telegraph) in a promotional campaign and early proponent of media scheduling •
Leonard Berry (professor) (1942- ) – author and educator with strong interest in health marketing and relationship marketing •
Neil H. Borden (1922–1962) – coined the term 'marketing mix'; former President of the American Marketing Association •
Clayton Christensen – educator, author and consultant, published in the areas of innovation and entrepreneurship •
George S. Day – author and educator; has published in the area of strategic marketing •
Ernest Dichter (1907–1991) – market researcher, consumer behaviourist, pioneer of motivational research methods •
Andrew S. C. Ehrenberg (1926–2010) – made contributions to the methodology of data collection, analysis and presentation, and an understanding buyer behaviour and how advertising works •
Edward Filene (1860–1937) – an early pioneer of modern retailing methods •
Seth Godin – popular author, entrepreneur, public speaker and marketer •
Paul E. Green (1927–2012) – academic and author; the founder of conjoint analysis and popularised the use of multidimensional scaling, clustering, and analysis of qualitative data in marketing. •
Shelby D. Hunt (1939- ) – former editor of the
Journal of Marketing and organisational theorist noted for his contributions to
RA theory •
John E. Jeuck (1916–2009) – early marketing educator •
Philip Kotler (1931- ) – popularised the managerial approach to marketing; prolific author •
E. St. Elmo Lewis (1872–1948) – developed the
AIDA model used in sales and advertising •
Christopher Lovelock (1940–2008) – author of many books and articles on services marketing •
Theodore Levitt (1925–2006) – former editor of
Harvard Business Review, prolific author of marketing articles and famed for his article, "
Marketing Myopia" •
E. Jerome McCarthy – popularised the managerial approach to marketing; developed the concept of the 4Ps (i.e. the 'marketing mix' or marketing program) •
Arthur Nielsen (1897–1980) – early market researcher; pioneered methods for estimating radio and TV audiences and ratings •
David Ogilvy (1911–1999) – advertising guru, early pioneer of the market positioning concept •
Vance Packard – journalist and author, wrote
The Hidden Persuaders (1957) which explored the use of motivational research in marketing practice •
Charles Coolidge Parlin (1872–1942) – pioneer of market and advertising research methods •
Rosser Reeves (1910–1984) – advertising guru; advocate of frequency in media schedules •
Al Ries – advertising executive, author and credited with coining the term, 'positioning' in the late 1960s •
Arch Wilkinson Shaw (1876–1962) – early management theorist, proponent of the scientific approach to marketing •
Henry Charles Taylor (1873–1969) – the agricultural marketer •
Richard S. Tedlow – author and educator; published in the area of marketing history •
James Walter Thompson (1847–1928) – founded one of the earliest modern advertising agencies,
J Walter Thompson; a very early proponent of using brand image in advertising •
Jack Trout – together with Al Ries, popularised the positioning concept •
Don E. Schultz – father of 'integrated marketing communications' (IMC) •
Stephen Vargo– together with R.F. Lusch developed the
Service-dominant logic approach to marketing •
Henry Grady Weaver (1889–1949) – developed the survey questionnaire for use in market research •
Jerry (Yoram) Wind – former editor of the
Journal of Marketing, educator and marketer •
Byron Sharp – N.Z. academic; one of the first to document buyer loyalty in empirical work •
Daniel Starch (1883–1979) – psychologist and marketing researcher, developed the so-called Starch scores to measure impact of magazine advertising; Starch scores are still in use •
Gerald Zaltman – developed the
Metaphor Elicitation Technique (ZMET) •
Valarie Zeithaml – together with A. Parasurman and L.L. Berry, developed the model of service quality and the SERVQUAL research instrument ==Trade magazines and academic journals==