League criticism The NFL's status as a prime offering by the networks has led some to conclude that unbiased coverage of the league is not possible, although this may be true of most sports. However, with the current
concentration of media ownership in the U.S., the league essentially has broadcast contracts with four media companies (CBS's parent company
Paramount Global,
NBCUniversal,
Fox Corporation, and ESPN's parent company
The Walt Disney Company) that own a combined vast majority of the American broadcast and cable networks. ESPN attempted to run a dramatic series showing steamier aspects of pro football,
Playmakers, but canceled the series after the league reportedly threatened to exclude the network from the next set of TV contracts. The network also withdrew its partnership with the
PBS series
Frontline on the 2013 documentary
League of Denial, which chronicles the history of head injuries in the NFL, shortly after a meeting between ESPN executives and league commissioner
Roger Goodell took place in New York City, though ESPN denies pressure from the NFL led to its backing out of the project, claiming a lack of editorial control instead. Then in July 2015,
The Hollywood Reporter reported that sources within ESPN believed that the NFL gave them a "terrible" 2015
Monday Night Football schedule as "payback" for remarks made on air by both ESPN commentators
Keith Olbermann and
Bill Simmons that were critical of the league and Goodell; ESPN parted ways with both Olbermann and Simmons during that same year. In a 2019 interview with ESPN, longtime
NBC Sports anchor
Bob Costas revealed that he had been relieved of duties as host of
Super Bowl LII the previous year after he made comments at a
University of Maryland symposium that the sport of football "destroys people's brains." A few years earlier, Costas had been told by NBC brass he could not present an essay on
Football Night in America about the 2015 film
Concussion because the network was in the process of bidding for the rights to
Thursday Night Football.
Counterprogramming Counterprogramming, where other networks attempt to offer a program which is intended to compete with the NFL audience for a regular season game, playoff game or the Super Bowl (as Fox did in 1992 with a special segment of the sketch comedy series
In Living Color during
Super Bowl XXVI), has also been heavily discouraged with the consolidation of rights among the major networks; ESPN generally airs low-profile niche sports, non-conference men's and women's
college basketball (often featuring teams in non-NFL markets or non-football schools, as high-profile non-conference games usually occur in November and December during the Thanksgiving and Christmas breaks), and minor league sports on Sunday afternoons, along with basic audio-only 'carousel' reports of current NFL scores by reporters from NFL stadiums on their other networks resembling those on
ESPN Radio or
Fox Sports Radio. From 2013 to 2022, ESPN has done some limited counterprogramming using
Canadian Football League coverage from sister network and licensing partner
TSN; in most cases, ESPN carries games in times when the NFL is not airing (except in cases, such as the
Grey Cup, when a conflict is unavoidable). ESPN has also counterprogrammed the NFL's Thursday Night Football games with
college football games of its own; the network had been carrying college football on Thursdays years before the NFL decided to play regularly on that night. Programming on Fox and CBS when game coverage does not occur generally consists of
brokered programming, which features
extreme sports tours,
Professional Bull Riders event coverage, and non-championship golf and
Professional Bowlers Association broadcasts, along with related documentaries. Fox has utilised the position for a "football-futbol doubleheader" with a 2:00 p.m. or 5:00 p.m.
Major League Soccer match, depending on market (the early game goes to markets with a late NFL game, and the late game goes to markets with an early NFL game; MLS, Fox, and the markets in question will work to ensure the late-season push for the playoff games will not clash with the NFL game in the same market; teams with shared ownership in close markets will not be allowed to have games on at the same time, such as the
New England Patriots and
New England Revolution with
Robert Kraft,
Atlanta Falcons and
Atlanta United FC with Arthur Blank,
Cleveland Browns and the
Columbus Crew with
Jimmy Haslam, and the
Kansas City Chiefs and
FC Dallas with
Clark Hunt). Fox uses the time also for the PBA Clash bowling event starting in 2018, and in 2021 will feature the
NHRA Camping World Drag Racing Series similarly (early game markets will air the race on tape delay, late game markets will air the race live). In many cases, primary market stations will usually air a local postgame show from their station's sports department with analysis and interviews and push the brokered programming to late night or a secondary station, if they carry it at all (there are network mandates to carry the PBR and PBA, for example). NBC, which has the Sunday night package, will run
Golf Channel on NBC coverage, including the
Evian Championship (a women's major held in France), a
PGA Tour Challenge Season, or an international team tournament (depending on year, Ryder, Solheim, or President's Cup), motorsport (
IMSA SportsCar Championship and
NASCAR Cup Series late-season events; all serve as lead-in programming to Football Night in America), and Olympic sports which the demographic is focused towards women, such as
ISU Grand Prix of Figure Skating. Likewise, since 2010 ABC has run low-profile same-week repeats of their programming in solidarity with ESPN or women's sporting events; in 2011, it did air
the INDYCAR season finale in Las Vegas, which was abandoned after reigning
Indianapolis 500 champion Dan Wheldon (a resident of the
Tampa Bay Buccaneers market in St. Petersburg, FL) was killed on Lap 11 of 200. Generally, the only networks to counterprogram the Super Bowl currently are niche cable networks with no "sports fan" appeal, such as
Animal Planet with their
Puppy Bowl and imitation programming, and various marathons by other cable networks. In years when it does not carry the game, Fox has often purposely
burned off failed sitcoms and dramas to discourage viewers from tuning away from the game, with other networks generally running marathons of popular reality or drama programs (for NBC,
The Apprentice has filled this role) merely to fill the evening rather than an actual attempt to counterprogram. CBS notably runs themed
60 Minutes episodes consisting of past stories featuring figures that fit the episode's theme. In 2022,
Super Bowl LVI overlapped with the
Winter Olympic Games. As NBC is the Olympics rightsholder for the United States, it sought to avoid a conflict between both events by trading
Super Bowl LV to CBS in order to air the 2022 game, allowing NBC to maximize revenue in the process as it had in 2018 when it aired
Super Bowl LII days prior to the start of the Pyeongchang Olympics. Under a new contract with the NFL, NBC gained rights to Super Bowls in 2026, 2030, and 2034, which are also Winter Olympic years (NBC and the IOC renewed to the 2036 Summer Olympics). Until 2014 when the highlights program
Gameday Live was launched, the
NFL Network during 1:00 p.m. regular season games and the playoffs merely featured a still screen with the data of ongoing games on-screen under the title
NFL GameCenter, while
Sirius XM NFL Radio played in the background with 'carousel' score reports, with only highlights of game action from radio play-by-play heard occasionally.
Super Bowl GameCenter retains this format during the Super Bowl, but with the
Westwood One radio broadcast of the game instead.
Broadcast delimiters Since 1998, at the start of the game, a
teaser animation is displayed on all broadcasts. "[
Name of broadcaster] welcomes you to the following presentation of the National Football League" (or similar phrasing) is announced. At the same time, at the end of the game, the message is "[
Name of broadcaster] thanks you for watching this presentation of the National Football League" (or similar phrasing). This announcement is designed to separate game coverage from news, sports analysis, or entertainment programming not under the NFL contract and ownership. Since that same year, the NFL has owned the rights to game broadcasts once they air—a copyright disclaimer airs either before the start of the second half or after the first commercial break of the second half, depending on the broadcaster (
"This broadcast is copyrighted by NFL Productions for the private use of our audience. Any other use of this broadcast, or any pictures, descriptions or accounts of the game without the consent of NFL Productions is prohibited.", or similar phrasing). The phrasing of this disclaimer has gone through several revisions, the latest iteration first being used for the 2019 season. Notably, the disclaimer now refers to the
broadcast, not
telecast, and assigns copyright to NFL Productions, as opposed to the NFL. As wholly owned by the league, NFL Network has the exclusive rights to re-air games, and a select few are chosen each week.
Restrictions on sponsorship Until 2019, the NFL had a strict policy prohibiting networks from running ads during official NFL programming (pre- and post-game studio shows and the games themselves) from the
gambling industry and had rejected some ads from the
Las Vegas Convention and Visitors Authority. Commissioner
Roger Goodell explained in 2007 that it was inappropriate for the sport to be associated with sports betting. These restrictions also applied to any hotels that contain casinos, even if the casino is not mentioned in the ad. Officially, wagers such as
over/unders and
point spreads cannot be acknowledged on-air. Despite this policy,
Al Michaels has been known for subtly including gambling-related observations in his commentary, as did
Jimmy Snyder during his time as an NFL analyst in the 1980s. Most teams inserted similar clauses into their radio contracts, which are locally negotiated. The NFL injury report and required videotaping of practice are intended to prevent gamblers from gaining inside information. In contrast,
fantasy football is often free to play.
Daily fantasy sports, which are structured to prevent being classified as gambling, air advertisements on the NFL's partner networks on game days, but originally not during time controlled by the league. On January 3, 2019, the NFL announced
Caesars Entertainment Corporation as the "first ever official casino sponsor of the NFL," though it was clear that the deal does not encompass sports betting. In 2021, the NFL reached deals with seven sportsbooks for them to become "Approved Sportsbook Operators", allowing them to air commercials during NFL games and other league-controlled programming. Caesars Entertainment,
DraftKings and
FanDuel became official sponsors of the league, allowing them to use league and team-controlled trademarks on their websites, apps and in-person presences, while Fox Bet,
BetMGM, PointsBet and
WynnBet were approved to air advertising. The NFL also bans advertisements in several other product segments, including "dietary or nutritional supplements that contain ingredients other than vitamins and minerals, [..] or any prohibited substance",
energy drinks,
birth control,
condoms, and hard liquor. Starting with the 2017 season, the NFL, with restrictions, allows a limited amount of liquor advertising during broadcasts. The NFL imposes restrictions on sponsored segments during game coverage; this does not apply to national or local radio broadcasts. These are permitted only before kick off, during halftime, and following the game; however, these segments (and other programming with title sponsorships, particularly halftime and post-game shows or other sports properties) can be advertised a couple of times during game coverage, and "aerial footage" providers (i.e. sponsored
blimps) may be acknowledged, usually once an hour as is standard in other sports. Other acknowledgements (including
HDTV or
Skycam-type camera sponsorships) are limited to pre-kickoff and post-game credits. This is done so that, while competitors of the NFL's official sponsors may advertise on game broadcasts, they will not become synonymous with the league through in-game and/or title sponsorship.
Restrictions on reporters Sideline reporters are restricted as to whom they can speak to and when (usually a head coach at halftime, and one or two players before and after the game ends). Information on injured players or rules interpretations is relayed from NFL off-field officials to the TV producers in the truck, who then pass it along to the sideline reporters or booth announcers. Thus, CBS opted in 2006 to no longer use sideline reporters except for some playoff games. ESPN followed suit by reducing the roles of its sideline reporters in 2008. Fox hired former NFL officiating director
Mike Pereira in 2010 as a
rules analyst, who relays rules interpretations from Los Angeles to the games that the network covers, leaving their sideline reporters able to focus less on that role. Likewise, CBS hired retired referee
Mike Carey in 2014 in the same role from New York on Sundays and the NFL Network in
Culver City during
Thursday Night Football games. However, he departed the network after the 2015 season and was replaced by
Gene Steratore in 2018. During the 2020 season, NFL sideline reporters were instead stationed in the lower portion of seating areas due to COVID-19 protocols, with news relayed to them by team officials or off-air staffers instead. ==NFL Films==