Ticket sales for the Eras Tour were handled by various
ticketing agencies around the world, such as
Ticketmaster, over several dates. Met with unprecedented, record-setting demand, tickets at every venue sold out in hours. Jay Marciano, CEO of AEG, stated that Swift outright refused to impose
dynamic pricing on the tickets in the purview of her fans.
US and Canada The first US leg was set to go on sale to the general public on November 18, 2022. Due to Swift's multi-year partnership with
Capital One, their cardholders had
presale access, which was set to begin on November 15. Fans registered for the Ticketmaster Verified Fan program from November 1 through 9 to receive a presale code that granted exclusive access to the TaylorSwiftTix Presale on November 15; those who purchased merchandise from Swift's website received "boosts", and previous Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account. Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from to $449, while VIP packages ranged from $199 to $899. It also noted that if demand from the program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale." It later reported that it received a record 3.5 million verified fan registrations for the Eras Tour. Ahead of the second leg's presale on August 11, Ticketmaster estimated that 14 million users were vying for roughly 625,000 tickets. Ticketmaster handled the Canadian sales as well, using the Verified Fan program. An estimated 31 million people registered for the Toronto Verified Fan presale, equal to over 77 percent of Canada's population.
Latin America Latin American tickets went on sale in early June 2023. around one million customers were reported to have queued for the 24,000 available presale tickets for the Buenos Aires shows, and over three million during the general sale. DF Entertainment served as Swift's tour promotion partner in Argentina; CEO Diego Finkelstein called the demand "unprecedented", based on which
Perfil opined that Swift could fill the stadium 36 times if she wanted to. On the day of the show, more than 1 million users tried to get last-minute seats. In Mexico, ticket presale was handled by Ticketmaster's Verified Fan program; registrations ran from June 2 through June 7, followed by a general public on-sale. In Brazil, previous Lover Fest ticket holders and C6 Bank
Mastercard holders gained access to presales on June 6 and 10, respectively. Instantly after the announcement of the shows on June 2, people camped outside
Allianz Parque to purchase physical tickets to the São Paulo shows that would not go on sale to the general public until June 12. The Mastercard presale tickets sold out in 30 minutes, with over one million customers queueing. On June 12, over two million users queued for the general sale online.
Asia-Pacific Tickets in Japan were sold by
Lawson under their
Loppi ticket system. Unlike other countries, all Japanese tickets were only sold as lottery tickets. The pre-sale for
American Express card holders began from June 23 to 26, 2023, and pre-sale for Lawson began from June 27 to July 10. Due to the high demand, Lawson announced the second lottery pre-sale, which began from July 28 to August 3. The additional general sale took place on August 22, 2023, and immediately sold out. In Australia, tickets were only available via
Ticketek.
Guardian Australia reported that the Australian leg was met with unprecedented demand as well. Within 12 hours, over one million people signed up for presale codes. American Express cardholders purchased VIP packages from June 26 to 28; the website crashed within half an hour, and all packages sold out on June 26. Following the scalping highlighted by Australian consumer organization
Choice, the
Victoria State Government declared the Eras Tour in Melbourne a "major event", a legal provision penalizing scalping and misleading advertisement in
Victoria. Because reselling a ticket for more than 10% above the original price had already been illegal in
New South Wales,
the government investigated the ticket resale platform
Viagogo after the scalping reports. On June 28, those registered with
Frontier Touring Company gained access to a presale for which over four million users queued, setting a national record; tickets sold out within three hours. Ticketek stated it neutralized over 500 million bot purchase attempts during the presale. The public on-sale began on June 30, with tickets selling out that day. A second sale on November 10 sold out within two hours for Sydney and under one hour for Melbourne. A third sale for a limited number of tickets, including restricted view seats, occurred on February 13, 2024. For the Singaporean shows,
United Overseas Bank (UOB) cardholders in Singapore, Malaysia, Thailand, Indonesia and Vietnam had presale access on July 5, 2023, with over one million users in the virtual queue.
The Straits Times reported that Swift's fans in Singapore and other eligible
Southeast Asian countries began "scrambling" to sign up for UOB cards. Around 22 million users registered for access to the 330,000 available tickets during the July 7 general sale, which happened both virtually and via
Singapore Post offices; tickets sold out immediately despite website crashes. Klook, an official experience partner for the Singapore leg, sold travel packages along with tickets, which were purchased by dozens of Filipino fans and instantly sold out.
Marina Bay Sands sold tickets coupled with hotel stays and other experiences.
Europe The
Lisbon shows went on sale on July 12 and 27, 2023, via
See Tickets, with transferrable access codes mailed to registered users, who were limited to four tickets per code. Standard tickets for both shows sold out within 2.5 hours. Following popular demand for an additional show in Madrid, Spain, La Liga approved football club Real Madrid's request to move their match from May 26 to May 25, 2024, to make way for a second Eras Tour show at the
Santiago Bernabéu Stadium on May 29. Three million people queued for tickets in Germany, and 600,000 registered for the
Warsaw shows. All 170,000 tickets for the three
Vienna shows sold out within a few hours, marking the largest and fastest ticket sale ever in Austria. In France,
TF1 reported the highest demand ever for a presale. Angelo Gopee, head of Live Nation France, stated, "the demand is such that many have found themselves in a virtual queue just to subscribe to the mailing list which, potentially, will open access to the ticket office. From memory, we had never seen that in France". The Paris presale opened on July 11, 2023, to over one million queued users. Ticketmaster suspended both Paris and
Lyon presales within an hour after reports of
login glitches; they were rescheduled to July 17 to 21. Over 250,000 tickets were sold for the six French dates, with AEG France executive Arnaud Meersseman estimating Swift could have done twelve shows due to the overwhelming demand. According to
RMC, the capacity for the four shows at
Paris La Défense Arena was also increased from 41,500 to 45,000, meaning Swift will perform for 180,000 attendees in Paris alone. Ticketmaster and
AXS handled the United Kingdom sale. Those who had previously pre-ordered
Midnights were able to access presales from July 10 to 12.
Cardiff's
Principality Stadium tickets were pre-sold on July 14. In addition to website malfunctions,
Forbes reported widespread scalping of the tour's UK tickets, with immediate re-listing on sites like StubHub and Viagogo for extortionate prices. Viagogo responded that the demand of the tour's European leg is something the company had not seen "since the Beatles". The UK general sale took place from July 17 to 19. In Scotland, the
City of Edinburgh Council granted organizers permission to increase
Murrayfield Stadium's capacity from 67,130 to 72,990 for Swift's three shows. In Ireland, around 500,000 people registered for the
Dublin shows. On account of the website crashes during the UK sale, Ticketmaster announced staggered on-sale times for Dublin on July 20, 2023; tickets sold out in minutes.
The Irish Times highlighted that, unlike the UK, "the practice of reselling tickets above face value has been illegal in Ireland since 2021", so no scalping was reported. == Production ==