Pre-release While the initial unveiling of the Xbox One in May 2013 created criticism that led to significant changes in the digital rights management scheme it would use, other features of the console were highlighted by journalists. The editorial staff of
Game Informer offered both praise and criticism for the console. Matt Helgeson described the console as Microsoft's intent to "control the living room". He called Xbox One's instant switching features "impressive", and that the console was "a step in the right direction" with regards to TV entertainment, especially the prospect of avoiding the usage of non-intuitive user interfaces often found on cable
set-top boxes. Jeff Cork said that Microsoft had "some great ideas" for the console, but that it failed to properly communicate them. Microsoft's E3 2013 press conference was criticized for focusing too much on games that, beyond increased graphical capabilities, provided experiences that were otherwise similar to previous-generation games—giving little incentive for buying the new console. Rafi Mohammed, author of
The Art of Pricing, felt that Microsoft priced Xbox One "too high" and that the $100 premium over its competitor could "derail" the system during the 2013 holiday season.
Critical reception Upon its release, the Xbox One received favorable reviews from critics and reviewers. In its launch review,
Polygon gave the Xbox One a score of 8/10. Its design was described as "inoffensive" but its larger size noted, while the console's quieter and cooler operation was praised for indicating a potentially higher reliability than Xbox 360 was on-launch. The controller was praised for its battery life and "premium" design, but some members of the site's staff felt that its shoulder buttons were stiffer than that of previous designs. The design of Xbox One's interface received mixed reviews: noting that it carried over
Windows 8's
design language, the interface was disfavored for hiding functions under the controller's menu button and for being awkward to use with a controller or motion gestures, seemingly encouraging users to use voice navigation instead. While praised for having more "robust" voice navigation than Xbox 360, they felt that voice navigation still had a "
learning curve in understanding what works and what doesn't." Although its user following, Smart Match, and improved voice chat features were noted, Xbox Live was panned for not offering the option on-launch to add a real name to user profiles. Despite a regression in local and network multimedia functionality in comparison to Xbox 360 and how OneGuide interacted with outside set-top boxes (drawing comparisons to the operations of
TiVo DVRs),
Polygon felt the Xbox One's overall multimedia experience "feels like a major step forward in set-top boxes and makes the Xbox One the obvious center of any living room that has one." Ben Gilbert of
Engadget was similarly modest upon its launch, assigning the console a score of 81/100 and describing the Xbox One's design as a "1993 artist's rendering of 2013's technology". Acknowledging that its controller was a mere refinement of the "ubiquit[ous]" Xbox 360 design, he praised the controller for its improved D-pad and quieter triggers but criticized its stiff shoulder buttons. Kinect received positive reviews for its face recognition login and improved motion tracking, but that whilst "magical", "every false positive or unrecognized [voice] command had us reaching for the controller." The overall interface was also considered more intuitive and flexible than that of PlayStation 4, but its game library view was described as being a "jumbled, sadly unfilterable rows of every owned piece of software", that also knowingly listed games that require their disc to run alongside those which did not. The console was also panned for missing certain promised features on-launch, such as Upload Studio, game streaming, and certain apps/services. Later on, critics felt that the Xbox One's functionality had matured over the year following its launch; Jeff Bakalar of
CNET, assigning it a score of 8/10, acknowledged improvements to Xbox One's software since its original release, but that its user interface was still unintuitive in comparison to Xbox 360 and PlayStation 4, explaining that "navigating the interface seems to be much more problematic than it rightfully should be, and there's simply not enough transparency in the logic within it. There are oddities peppered throughout, which is the root for countless headaches and frustrations." Xbox One's in-game performance was mixed, with some titles showing slower performance over PS4, but some multi-platform games performing better on Xbox One than PS4.
CNET praised the wider lineup of multimedia services and apps on Xbox One over PS4, not requiring Xbox Live Gold for online save data storage, support for high-speed
USB 3.0 as secondary storage, and having a "slightly better" lineup of upcoming exclusives, concluding that "While the PS4 had a clear advantage at launch, that edge is slowly evaporating as Microsoft has worked feverishly to undo most of the Xbox One's original missteps." Nick Pino of
TechRadar, giving it four stars out of five, similarly felt that the Xbox One "[felt] more like a media titan today than it did 12 months ago," citing OneGuide, Upload Studio, and Microsoft's decision to drop the Xbox Live Gold requirement for multimedia streaming apps, and that "there's still a lot of potential locked away inside the hardware of the system that developers are just beginning to figure out. So while PlayStation might have the upper hand for now when it comes to certain third-party titles, it may not always remain that way. Just how Microsoft will get it to that point, though, is still a mystery." However, he disfavored the console's dependence upon a subscription for most of its functionality, Kinect's voice recognition, and that some games do not natively run at
1080p resolution, but are
upscaled. Alaina Yee of
IGN also praised how Xbox One had evolved since its launch, assigning it with Kinect a score of 8.1/10 and acknowledging that Microsoft had "made good on its promise of listening to consumers, rolling out a steady stream of updates that have both broadened and deepened what this third Xbox console offers." Regarding the console's slightly lower level of graphics capabilities in comparison to PlayStation 4, it was noted that "while videophiles might spot instances of upscaled graphics and less detailed environments immediately, most people generally won't notice a difference between Xbox One and PlayStation 4 versions of a game (when there is one) unless they see both running side by side", and examples of "gorgeous" Xbox One games were noted, such as
Sunset Overdrive and
Forza Motorsport 5. The number of "hidden" options in Xbox One's user interface was equated to "hunting for treasure in a messy room"; as such, Kinect voice commands, in combination with access to common functions within the
Xbox SmartGlass app, were praised for helping to provide a more streamlined user experience. The Xbox One S revision was critically praised for its improvements over the original model, including its streamlined design, the addition of HDR and 4K video support, and visual improvements on some games (such as
Fallout 4 and
Rise of the Tomb Raider) when upscaled to 4K. However,
TechRadar noted regressions such as the lack of a Kinect port (considered "one last kick in the pants for all the gamers forced into buying the more expensive console bundle two short years ago"), and concerns that the revised hardware and HDR support would lead to
fragmentation of Xbox One's ecosystem, as not all users will necessarily experience a game the same way.
Game library Lack of exclusive titles The Xbox One platform has faced criticism for lacking in
exclusive releases over competitors such as PlayStation 4 and
Nintendo Switch. Although there have been releases in flagship Microsoft franchises such as
Halo and
Gears of War, they have underperformed in comparison to other entries, while several major Xbox One exclusives have faced notable delays, such as
Crackdown 3, or outright cancellations, including
Fable Legends and
Scalebound. By contrast, the other consoles of the eighth generation, the PlayStation 4 and the Nintendo Switch, have seen a large number of critically successful first- and third-party exclusives. Further,
Activision signed with
Sony Interactive Entertainment for timed exclusivity on certain add-on content in the
Call of Duty and
Destiny franchises, the former having replaced a previous deal with Microsoft. Chaim Gartenberg of
The Verge opined that "without unique games, the Xbox One is a slightly less powerful, definitely less popular PlayStation 4", while Rob Fahey of
GamesIndustry.biz questioned whether the lack of Xbox exclusives was a sign of a "worrying trend" for the future of the platform. An analyst also noted that Microsoft's first-party studios were not as strong as those of Sony, explaining that "Sony has always been about first party and Microsoft wanted to emulate that, but they allowed studios like
Rare and
Lionhead to fade away." Microsoft began a realignment of its first party studios then named Microsoft Studios starting around 2017. The collection of studios was rebranded as
Xbox Game Studios in February 2019, with a strong aim to provide exclusive games for the Xbox console family from these studios. Besides a change in leadership, with Phil Spencer promoted to Microsoft's executive vice-president of gaming and Matty Booty as executive vice-president of Xbox Game Studios, Microsoft made a number of key acquisitions from 2018 to 2020, including
Compulsion Games,
InXile Entertainment,
Ninja Theory,
Obsidian Entertainment,
Playground Games,
Undead Labs, and
Double Fine, as well as creating internal studios to manage its gaming IP, such as
The Initiative and World's Edge. Microsoft also acquired
ZeniMax Media and its host of studios, including
Bethesda Game Studios,
id Software,
Arkane Studios,
MachineGames, and
Tango Gameworks, in March 2021 for , with the intent of providing exclusive content for its
Xbox Game Pass service for the Xbox family and Windows personal computers.
Kinect games In addition to the pre-launch controversy over the required use of the Kinect device, the games that launched with the Xbox One that supported the Kinect were seen by critics as lackluster, and the only Kinect-exclusive game at launch,
Fighter Within, was one of the system's worst-reviewed games. Fewer developers incorporated Kinect into their Xbox One games compared to the Xbox 360 version, and by June 2014, Microsoft made the decision to de-bundle Kinect from the Xbox One, and by 2017, discontinued the Kinect hardware for the Xbox product family, though Microsoft continued to expand Kinect for commercial and research applications.
Indie games policy Microsoft initially imposed policies referred to as the "parity clause" on
indie games, which required that the Xbox One version of a game be released at the same time as versions on other platforms. Phil Spencer stated that this rule was intended to ensure that Xbox One was a "first-class" platform by discouraging staggered releases. However, these policies resulted in some studios, such as
Vlambeer (developer of
Nuclear Throne) choosing to negotiate console exclusivity with Sony instead, who proved to be more receptive to indie development. By July 2015, Microsoft had changed its policies in response to the criticism, with Spencer admitting that this policy was onerous on smaller studios. Spencer also stated that Microsoft was willing to work with studios to help make the Xbox launches of former timed exclusives "special in some way", so that customers are not simply purchasing "last year's game".
Sales Microsoft only publicized its sales figures during the first year after release. The last official figures were 3 million sold as of December 2013, and approximately 10 million shipped as of November 2014. In October 2015 Microsoft announced that it would no longer publish sales figures for any of their systems. On November 22, 2013, Microsoft confirmed that it had sold one million Xbox One consoles within its first 24 hours of being available. That figure rose to about 2 million units after 18 days of sale, and to 3 million units by the end of 2013. In their
Q2 2014 earnings report on January 23, 2014, Microsoft announced that 3.9 million Xbox One units had been shipped worldwide. On April 17, 2014, Microsoft announced it had shipped 5 million consoles to retailers worldwide, with that figure rising to almost 10 million on November 12, 2014. The company also revealed that a price cut had tripled U.S. sales of the console over the previous week. In October 2015, Microsoft announced that it would no longer publish sales figures for the system, instead focusing on Xbox Live engagement figures. The last official cumulative sales figure is from November 2014, at 10 million units sold. In January 2016, CFO of
Electronic Arts Blake Jorgensen reported during a financial call that the Xbox One had sold "around 18 to 19 million" units. This is half of the 36 million units of the PlayStation 4 that Sony claimed at the time, but higher than that of the Xbox One's other main competitor, Nintendo's
Wii U, which sold 12.5 million units. Research firm
IHS Markit estimated 39.1 million units were sold by the end of March 2018. Video game industry analyst Daniel Ahmad estimated that approximately 41 million units had been as of January 2019. Most industry analysts have estimated Xbox One's lifetime sales to be around 50 million to 51 million units. In an August 2022 antitrust filing with Brazilian regulator
Cade regarding its proposed acquisition of
Activision Blizzard, Microsoft stated that "more than twice as many" PlayStation 4 consoles were sold in comparison to Xbox consoles during the previous generation. Based on figures from Sony stating that 117.2 million PS4 consoles had been shipped as of March 2022, it was projected by
The Verge that the Xbox One must have sold less than 58.5 million units, and that these numbers were in line with market research from Ampere Analysis which found that Xbox One had an install base of 51 million consoles as of Q2 2020. In June 2023, during an ID@Xbox presentation at the Best International Games (BIG) Festival in Brazil, Microsoft revealed that 58+ million Xbox One consoles have been shipped worldwide. ;Continental Europe By the end of 2013, 126,201 Xbox One consoles had been sold in France, according to
GfK. In 2015, 298,000 Xbox One consoles were sold in France, and total sales reached 715,000 units in the country. The 1 million unit sold would be crossed by early 2017. In 2015, 270,000 Xbox One consoles were sold in Germany, bringing total sales to 600,000 units. Xbox One launch week sales were around 15,000 units in Spain, roughly equivalent to the Xbox 360's launch week. Xbox One sales reached 428,000 units by the end of 2016, and topped 500,000 units by the end of 2017. 24,500 Xbox One consoles were sold in Spain in 2020. ;Japan The Xbox One has sold poorly in Japan. Microsoft's consoles have historically struggled to gain significant market share in the country. The Xbox One sold a total figure of 23,562 consoles within its launch week in September 2014, which is down compared to the
Xbox 360's opening week sales of 62,000 consoles in December 2005. Its best-selling titles were
Titanfall at 22,416 units,
Kinect Sports Rivals at 14,191 units, and
Dead Rising 3 at 7,330 units. In the week ending June 14, 2015, the Xbox One sold just 100 consoles in Japan; in the same week the Wii U sold 16,413 consoles. According to the
International Data Corporation, only 0.3% of the 46.9 million Xbox Ones sold worldwide through the second quarter of 2019 have been from Japan. As of December 2020, shortly after the release of
Xbox Series X and Series S, Xbox One sales in Japan were estimated to be around 115,000 units according to
Famitsu. Matsui Munetatsu from
Famitsu attributes the poor performance of the Xbox One as being the result of launching the console months after the global launch and the competition, the lack of titles specifically suited to Japanese gamers and the minimal effort made on localizing games in the Japanese language. ;United Kingdom The Xbox One was successful in the UK. Xbox One launch week sales were around 150,000 units, double that of the Xbox 360. Microsoft enacted a UK-only price cut in February 2014 to bring the console's price closer to that of the PlayStation 4, which had released at a more affordable price. The Xbox One was the best-selling console in November 2014. The launch of the revised Xbox One S and Xbox One X models, in August 2016 and November 2017, respectively, greatly improved sales of the system in the region. Following the release of the Xbox One S, Xbox One sales were up 989% on a week-to-week basis. This boost in sales caused the Xbox One to be the best-selling console for two months in a row for the first time in the UK, in September and October 2016, with 99,496 units sold during the latter month. First-week sales of the Xbox One X in November 2017 reached 80,000 units. Total Xbox One sales were approaching 5 million units near the end of 2018. During the week of Black Friday 2019, Xbox One was the best-selling console with over 100,000 units sold. Total sales in the UK were 500,000 units in 2019, and 290,000 units in 2020. ;United States Demand for the Xbox One was strong in the US. The US is sometimes referred by
pundits as a "traditional Xbox market" alongside the UK and Australia, which are regions where Xbox systems tend to do particularly well. Microsoft announced that the Xbox One had sold 909,132 units in November 2013, based on only nine days of sales. The Xbox One launch in November 2013 was nearly three times that of the Xbox 360 launch in November 2005. An average of 2.1 games per console were sold. Based on approximately 102,000 shopping receipts tracked by InfoScout, 1,500 of which included a purchase of either a video game or a video game console, the Xbox One was the highest-selling console during the Black Friday 2013 sales period in the United States. Xbox One was the best-selling console in December 2013, selling 908,000 units. 258,000 Xbox One consoles were sold in the US in the month of February 2014. In March 2014, hardware and software sales rose to 311,000 consoles and 1.4 million games sold, respectively. In June 2014, following the introduction of an Xbox One bundle without the Kinect priced at $400, sales of the Xbox One more than doubled that of the previous month. Xbox One was the best-selling console in the country in November and December 2014, in April and October 2015, and from July to October 2016. == Retail configurations ==