Rebranding of the National Front Le Pen has pursued a policy of "de-demonisation" of her party, to reform its image away from the extremism associated with her father, the former leader of the party and to increase the appeal of the party to voters. This has included policy reform and personnel replacement, including the expulsion of her own father from the party in 2015. Measures aimed at de-demonisation have included dropping all references to
World War II or to the
French colonial wars, which is often looked on as a generation gap. and distancing herself from her father's views. march, 3 May 2007|289x289px
Bernard-Henri Lévy, a strong opponent of the FN, described Le Pen's leadership of it as "far-right with a human face". The measures have also attracted criticism from former allies as making the party too mainstream, abandoning long-held policies and ignoring grassroots support. In a 2010
RTL interview, Le Pen stated that her strategy was not about changing the FN's program but about showing it as it really is, instead of the image given to it by the media in the previous decades. The media and her political adversaries are accused of spreading an "unfair, wrong and caricatural" image of the National Front. She refuses the qualification of far-right or extreme-right, considering it a pejorative term: "How am I party of the extreme right? ... I don't think that our propositions are extreme propositions, whatever the subject". At a European level, she stopped the alliance built by her father with some right-wing extremist parties and refused to be part of a group with the radical
Jobbik or the
neo-Nazi Golden Dawn. Her transnational allies share the fact that they have officially condemned
antisemitism, accepted a more liberal approach toward social matters, and are sometimes pro-Israel such as the Dutch
PVV. French historian Nicolas Lebourg concluded that she is looked upon as a compass for them to follow while maintaining local particularities. While other European populists embraced
Donald Trump's
candidacy in the
2016 U.S. presidential election, she said only, "For France, anything is better than
Hillary Clinton". However, on 8 November 2016, she posted a
tweet congratulating Trump on his election. Her social program and her support of
SYRIZA in the
2015 Greek general elections led
Nicolas Sarkozy to declare her a far-left politician sharing some of
Jean-Luc Mélenchon's propositions. President
François Hollande said she was talking "like a leaflet of the
Communist Party".
Éric Zemmour, then known as a journalist for the conservative newspaper
Le Figaro, wrote during the
2012 presidential election that the FN had become a left-wing party under the influence of adviser
Florian Philippot. She has also relaxed some political positions of the party, advocating for
civil unions for same-sex couples instead of her party's previous opposition to legal recognition of same-sex partnerships, accepting current abortion laws, and withdrawing the restitution of the death penalty from her platform. Despite Le Pen's attempts to make the National Front more palatable to the international community, the party and Le Pen herself continue to attract criticism: German Chancellor
Angela Merkel has said she "will contribute to make other political forces stronger than the National Front"; Israel still holds a negative opinion of her party; and former
Brexit Party leader
Nigel Farage – himself a frequent critic of Islam and immigration – has said, "I've never said a bad word about Marine Le Pen; I've never said a good word about her party".
First steps as a New leader (2011) As a president of the Front National, Marine Le Pen currently sits as an
ex officio member among the FN Executive Office (8 members), the executive committee (42 members) and the Central Committee (3
ex officio members, 100 elected members, 20 co-opted members). During her opening speech in Tours on 16 January 2011, she advocated to "restore the political framework of the national community" and to implement the
direct democracy which enables the "civic responsibility and the collective tie" thanks to the participation of public-spirited citizens for the decisions. The predominant political theme was the uncompromising defence of a protective and efficient
state, which favours
secularism, prosperity and liberties. She also denounced the "Europe of Brussels" which "everywhere imposed the destructive principles of ultra-liberalism and
free trade, at the expense of public utilities, employment, social equity and even our economic growth which became within twenty years the weakest of the world". After the traditional
Joan of Arc march and Labour Day march in Paris on 1 May 2011, she gave her first speech in front of 3,000 supporters. On 10 and 11 September 2011, she made her political comeback with the title "the voice of people, the spirit of France" in the convention center of
Acropolis in
Nice. During her closing speech she addressed immigration, insecurity, the economic and social situation, reindustrialization and 'strong state'. During a demonstration held in front of the
Senate on 8 December 2011, she expressed in a speech her "firm and absolute opposition" to the
right of foreigners to vote. She regularly held thematic press conferences and interventions on varied issues in French, European and international politics.
First presidential candidacy (2011–2012) On 16 May 2011, Marine Le Pen's presidential candidacy was unanimously approved by the FN Executive Committee. On 10 and 11 September 2011, she launched her presidential campaign in
Nice. In a speech in Paris on 19 November 2011, Le Pen presented the main themes of her presidential campaign: sovereignty of the people and democracy, Europe, re-industrialisation and a strong state, family and education, immigration and assimilation versus
communitarianism, geopolitics and international politics. At a press conference on 12 January 2012, she presented a detailed assessment of her presidential project, and a plan to reduce France's debt. At another press conference on 1 February 2012, she outlined her policies for the overseas departments and territories of France. Many observers noted her tendency to focus on economic and social issues such as globalization and delocalisations, rather than immigration or law and order, which had until then been the central issues for the FN. On 11 December 2011, she held her first campaign meeting in
Metz, and from early January to mid-April 2012, she held similar meetings each week in the major French cities. On 17 April 2012, between 6,000 and 7,000 people participated part in her final campaign meeting, held at the
Zenith in Paris. On 13 March 2012, she announced that she had collected the 500 signatures required to take part in the presidential election. On 19 March 2012, the
Constitutional Council approved her candidacy, and those of nine competitors. Le Pen polled first in
Gard (25.51%, 106,646 votes), with Sarkozy and Hollande polling 24.86% (103,927 votes) and 24.11% (100,778 votes) respectively. She also came first in her municipal stronghold of Hénin-Beaumont (35.48%, 4,924 votes), where Hollande and Sarkozy polled 26.82% (3,723 votes) and 15.76% (2,187 votes) respectively. She achieved her highest results east of the line from
Le Havre in the north to
Perpignan in the south, and conversely she won fewer votes in western France, especially cities such as Paris, overseas and among French citizens living abroad (5.95%, 23,995 votes). However, she polled well in two rural departments in western France:
Orne (20.00%, 34,757 votes) and
Sarthe (19.17%, 62,516 votes). Her highest regional result was in
Picardy (25.03%, 266,041 votes), her highest departmental result in
Vaucluse (27.03%, 84,585 votes), and her highest overseas result in
Saint Pierre and Miquelon (15.81%, 416 votes). She achieved her lowest regional result in Île-de-France (12.28%, 655,926 votes), her lowest departmental result in Paris (6.20%, 61,503 votes), and her lowest overseas result in
Wallis and Futuna (2.37%, 152 votes). French sociologist Sylvain Crépon, who analysed the social and occupational groups of the FN voters in 2012, explained: "The FN vote is made up of the victims of globalisation. It is the small shopkeepers who are going under because of the economic crisis and competition from the out-of-town hypermarkets; it is low-paid workers from the private sector; the unemployed. The FN scores well among people living in poverty, who have a real fear about how to make ends meet."
Electoral results (2012–2016) Following the increase in support for the FN in the presidential election, Le Pen announced the formation an electoral coalition to contest the
June 2012 parliamentary elections called the
Blue Marine Gathering. Standing as a candidate in the
Pas-de-Calais' 11th constituency, Le Pen won 42.36% of the vote, well ahead of the Socialist representative
Philippe Kemel (23.50%) and left-wing candidate
Jean-Luc Mélenchon (21.48%). She was defeated by Kemel in the second round with 49.86% and filed an appeal with the
Constitutional Council, which was rejected despite an observation of some irregularities. Nationally, the FN had two lawmakers elected: Le Pen's niece
Marion Maréchal and
Gilbert Collard. In 2014, Le Pen led the party to further electoral advances in the
municipal and
senatorial elections: eleven mayors and two senators were elected, with the FN entering the upper chamber for the first time. On 24 May 2014, the FN received the most votes in the
European elections in France, with a 24.90% share. Marine Le Pen came in first place in her
North-West constituency with 33.60%. 25 FN representatives were elected to the
European Parliament from France. They voted against the
Juncker Commission when it was formed in July 2014. One year later, Le Pen announced the formation of
Europe of Nations and Freedom, a parliamentary grouping composed of the National Front, the
Freedom Party of Austria,
Lega Nord of Italy, the Dutch
Party for Freedom, the
Congress of the New Right from
Poland, the Flemish
Vlaams Belang of
Belgium, and British independent MEP
Janice Atkinson, formerly of
UKIP. Le Pen's first attempt to assemble this grouping in 2014 had failed due to UKIP and the
Sweden Democrats refusing to join, as well as some controversial statements from her father,
Jean-Marie Le Pen. Le Pen sat on the commission for international trade. In 2016,
Politico ranked her as the second most influential MEP after
Martin Schulz. In April 2015, Le Pen's father gave two interviews including controversial statements about
World War II and about minorities in France, causing a political crisis in the FN. Marine Le Pen organised a postal vote to ask FN members to change the party's statutes to expel her father. J-M Le Pen pursued his movement and the justice cancelled the vote. On 25 August, the FN executive office voted to expel him from the party he had founded forty years earlier. Marine's dependence on her closest adviser,
Florian Philippot, a former left-wing technocrat, was observed. The party instigated a purge to expel the members who had opposed the changes within the FN under Marine Le Pen's leadership. Le Pen subsequently announced her candidacy for the presidency of the regional council of
Nord-Pas-de-Calais-Picardie in the
2015 regional elections, though she expressed her regret over the proximity of these elections to the next presidential election. On 6 December, she finished first with 40.6% of the vote, but the Socialist candidate (third with 18.12%) withdrew and declared support for her right-wing opponent
Xavier Bertrand, who won with 57.80% of the vote. Her niece Marion also lost, under similar circumstances, by a smaller margin.
Second presidential candidacy (2016–2017) Leading candidate in polls Marine Le Pen announced her candidacy for the
2017 French presidential election on 8 April 2016. She appointed FN Senator
David Rachline as her campaign manager. The FN had difficulty finding funding because of the refusal of French banks to provide credit. Instead, the FN borrowed 9 million from the First Czech-Russian Bank in Moscow in 2014, despite
European Union sanctions placed on Russia following the
annexation of Crimea. In February 2016, the FN asked Russia for another loan, this time of 27 million, but the second loan was not paid. Political analysts suggested that Le Pen's strong position in opinion polls was due to the absence of a primary in her party (consolidating her leadership), the news of the
migrant crisis and terrorist attacks in France (reinforcing her political positions) and the very right-wing campaign of
Nicolas Sarkozy in the Republican primary (enlarging her themes). In a 2016 interview with the
BBC, Le Pen said that
Donald Trump's victory in the US presidential election would help her, saying that Trump had "made possible what had previously been presented as impossible". However, she said she would not officially launch her campaign before February 2017, waiting for the results of the Republican and Socialist primaries, and preferred to keep a low media profile and use thematic think tanks to expand and promote her political program. As a result, her rare media appearances attracted large audiences (2.3 million viewers for
Vie politique on
TF1 on 11 September 2016 and 4 million for
Une ambition intime on
M6 on 16 October). The FN's communications also received media attention: a new
Mitterrand-inspired poster depicting her in a rural landscape with the slogan "Appeased France" was a response to surveys indicating that she remained controversial for large parts of the French electorate. Satirical treatment of this poster led to the slogan being changed to: "In the name of the people". Meanwhile, the FN logo and the name Le Pen were removed from campaign posters. Le Pen launched her candidacy on 4 and 5 February 2017 in
Lyon, promising a referendum on France's membership of the
European Union if she could not achieve her territorial, monetary, economic and legislative goals for the country within six months renegotiation with the EU. Her first campaign appearance on television, four days later, received the highest viewing figures on
France 2 since the previous presidential election (16.70% with 3.7 million viewers). Her 2017 presidential campaign emphasized Le Pen as a softer, feminine figure, with a blue rose as a prominent campaign symbol.
Campaign On 2 March 2017, the
European Parliament voted to revoke Le Pen's immunity from prosecution for tweeting violent imagery. Le Pen had tweeted an image of beheaded journalist
James Foley in December 2015, which was deleted following a request from Foley's family. Le Pen also faced prosecution for allegedly spending EU Parliament funds on her own political party; the lifting of her immunity from prosecution did not apply to the ongoing investigation into the misuse of parliamentary funds by the FN. Le Pen met with several incumbent heads of state including Lebanon's
Michel Aoun, Chad's
Idriss Déby, and Russia's
Vladimir Putin. The ground floor of the building which housed Le Pen's campaign headquarters was targeted by an arson attempt during the early morning of 13 April 2017. In 2017, Le Pen argued that France as a nation bore no responsibility for the
Vel' d'Hiv Roundup, in which Paris policemen arrested Jewish citizens for deportation to
Auschwitz as part of the
Holocaust. She repeated a
Gaullist thesis according to which France was not represented by the
Vichy regime, but by
Charles de Gaulle's
Free France. On 20 April 2017, in the wake of
a shooting targeting police officers which was being treated as a suspected terrorist attack, Le Pen cancelled a planned campaign event. The next day, she called for the closure of all "extremist" mosques, a remark that was criticised by Prime Minister
Bernard Cazeneuve, who accused her of attempting to "capitalise" on the incident. She also called for the expulsion of hate preachers and people on the French security services' watch list, and the revocation of their citizenship.
The Guardian said the attack could serve as "ammunition" for right-wing candidates in the election, including Le Pen. On 21 April 2017, United States President
Donald Trump wrote on Twitter that the shooting would have "a big effect on the presidential election". Later that day, Trump said that Le Pen was the "strongest on borders, and she's the strongest on what's been going on in France". Meanwhile, former US President
Barack Obama phoned
Emmanuel Macron to express his support.
Second round Le Pen won 21.3% of the vote (7.7 million votes) in the first round of the election on 23 April 2017, placing her second behind Macron, who received 24.0%, meaning that they would face each other in the run-off on 7 May. On 24 April 2017, the day after the first round of voting, Le Pen announced that she would temporarily step down as the leader of the FN in an attempt to unite voters. "The President of the Republic is the president of all the French people, they must bring them all together", she said. After progressing to the second round, she said that the campaign was now "a referendum for or against France" and tried to convince those voting for the hard-left candidate
Jean-Luc Mélenchon to support her. This choice was later criticised by those in her party who believed that she had abandoned
François Fillon's voters in spite of their conservative and anti-immigration stance. On 1 May 2017, a video emerged of Le Pen copying sections of a speech by Francois Fillon word-for-word. In the first days of the second round campaign, the gap in opinion polls began to narrow. On 25 April, Le Pen went to
Amiens in an unexpected visit to meet workers at the Whirlpool factory while Macron was in a meeting with local officials at the same time, with Le Pen receiving a positive welcome. Macron then also visited the factory workers, but was booed by a hostile crowd. Le Pen was generally regarded as the loser of the televised debate between the two candidates. Her performance was strongly criticised by politicians, commentators, and members of her own party, and described as a "sabotage" by conservative journalist
Éric Zemmour. Le Pen herself subsequently acknowledged that she had "misfired" during the debate. In the following days, she began to slip in opinion polls. On 7 May, she conceded defeat to Emmanuel Macron. Her vote share of 33.9% was lower than any polls had predicted, and was attributed to her poor performance in the debate. She immediately announced a "full transformation" of the FN in the following months. In 2019, it was reported that Le Pen no longer wants France to leave the European Union, nor for it to leave the euro currency. Instead, it was reported she and her party wants to change the EU bloc from the inside along with allied parties. On 4 July 2021, she was elected again to lead the National Rally with no opposing candidate.
Third presidential candidacy and legislative election (2022) In January 2020, Le Pen announced her third candidacy for president of France in the
2022 presidential election. On 15 January 2022, she launched her campaign. In February 2022, during Le Pen's presidential campaign,
Stéphane Ravier, the only
Senator from her political party, publicly endorsed her far-right presidential rival Zemmour. During the first round of the election, Le Pen won second place, with 23.15% of the votes. She was defeated in a run-off against
Emmanuel Macron on 24 April: on this occasion, she obtained 41.45% of the votes, the highest share of the vote for a nationalist candidate in French history. It was remarked that a Є10.6 million loan provided by the Hungarian bank
MKB Bank chaired by
Lőrinc Mészáros, a close ally of
Viktor Orbán, was used to finance her presidential campaign. The transaction depended on Orban to be completed; normally the bankers would not have done it. During the
2022 French legislative election which followed soon after, she led her party into winning its highest number of seats in the
National Assembly since its founding, RN eventually becoming the largest opposition party in Parliament. Days later, she was elected by acclamation as leader of the parliamentary National Rally party in the Assembly, a position she currently holds.
Standing down In November 2022 Le Pen stood down from chairing the National Rally. She was succeeded by
Jordan Bardella who had previously acted as the party's interim leader during her presidential campaign. ==Political positions==