The 'New Look' After the
Second World War Christian Dior's '
New Look', launched in Paris in 1947, though drawing on styles that had begun to emerge in 1938–1939, set the pattern for women's fashion generally until the 1960s. Harking back in some ways to the
Belle Epoque of the late 19th and early 20th centuries – and thus not a 'new' look as such – it was criticized by some as excessively feminine and, with its accompanying corsets and rustle of frilled
petticoats, as setting back the "work of emancipation won through participation in two world wars". It also, for a while, bucked the trend towards boyish fashion that, after the
First World War, tended to follow major conflicts.
Rive Gauche American influences had been discouraged during the
Nazi occupation of France, but strengthened among intellectual
café society in the mid-to-late 1940s, notably in the development of
bebop and other types of jazz. In 1947,
Samedi-Soir lifted the lid on what it called the "
troglodytes of Saint-Germain", namely bohemians of the Parisian
Left Bank (
Rive Gauche) district of
Saint-Germain-des-Prés, who appeared to cluster around
existentialist philosopher
Jean-Paul Sartre. These included
Roger Vadim (who married and launched the career of actress
Brigitte Bardot in the 1950s), novelist
Boris Vian (since described as "the epitome of Left Bank Bohemia, standing at the center of its postwar rehabilitation") and singer
Juliette Gréco.
Juliette Gréco At the
liberation of Paris in 1944, the American journalist
Ernie Pyle observed that the women were all "brightly dressed in white or red blouses and colorful peasant skirts, with flowers in their hair and big flashy earrings." while
Lady Diana Cooper, whose husband,
Duff Cooper, became British Ambassador to Paris that year, wrote that, during the occupation, Parisienne women had worn "grotesquely large hats hung with flowers and fruits and feathers and ribbons" as well as high carved wooden shoes. However, in contrast to such striking bohemian adornments and subsequently the "New Look" (which itself scandalised some Parisennes), the clothes of the post-war bohemians were predominantly black: when Gréco first performed outside Saint-Germain she affronted some of her audience by wearing "black trousers, her bare feet slipped into golden sandals". In old age she claimed that this style of dress arose from poverty: When I was a teenager in Paris, I only had one dress and one pair of shoes, so the boys in the house started dressing me in their old black coats and trousers. A fashion was shaped out of misery. When people copied me, I found it a little ridiculous, but I didn't mind. It made me smile. Performing in London over fifty years later, Gréco was described as "still oozing bohemian style".
Saint-Germain in retrospect Capturing the spirit of the time,
David Profumo has written of how his mother, the actress
Valerie Hobson, was entranced by Roger Vadim's flatmate, the director
Marc Allégret, while she was filming
Blanche Fury in 1947: Allégret's apparently bohemian lifestyle appealed sharply to her romantic side and she revelled in the Left Bank milieu to which he introduced her during script discussions in Paris. There were meals with
André Gide,
Jean Cocteau and the long-legged
Zizi Jeanmaire. For an attractive British woman who felt deprived of attention ... this was an ideal situation for some sort of reawakening. The previous year a perfume created for Hobson had been marketed as "Great Expectations" to coincide with her role as
Estella Havisham in
David Lean's
film of that name, based on
Charles Dickens' 1861 novel. In England, this attracted the custom of
University of Oxford undergraduate Margaret Roberts, later British Prime Minister
Margaret Thatcher, who, a little daringly for the time, also shopped for "push-up" pink brassieres. In 1953, when Hobson starred in the musical
The King and I in London, it was apparent that she had retained a Parisienne mix of
chic and Bohemianism. A
Daily Mirror journalist described her "pale, ladylike looks, her well-bred clothes ... she likes embroidery and painting", while a young
Etonian who visited her dressing room recalled that "it had been freshly painted pink and white for her, and was like entering a risqué French apartment". Ten years later, when Hobson's husband, the politician
John Profumo, was involved in a
sex scandal that threatened to destabilize the British government, Prime Minister
Harold Macmillan wrote that "his [Profumo's] wife is very nice and sensible. Of course, these people live in a raffish, theatrical, bohemian society where no one really knows anyone, and everyone is "darling"". Post-war Paris was recalled fondly in 2007 when
France introduced a ban on
smoking in public places. The aroma of
Gauloises and
Gitanes was, for many years, thought to be an inseparable feature of Parisian café society, but the owner of
Les Deux Magots, once frequented by Sartre,
Simone de Beauvoir,
Albert Camus and other writers, observed that "things have changed. The writers of today are not so addicted to cigarettes". A British journalist who interviewed Juliette Gréco in 2010 described Les Deux Magots and the Café de Flore as "now overpriced tourist hotspots" and noted that "chain stores and expensive restaurants have replaced the bookshops, cafés and revolutionary ideas of Jean-Paul Sartre and
Simone de Beauvoir's Rive Gauche". As measures of changing attitudes to
cuisine and fashion, by the early 21st century 80% of French
croissants were being made in food plants, while, by 2014, only one factory continued to manufacture the traditional male
beret associated with printers, artists, political activists and, during the inter-war years, the tennis player
Jean Borotra.
New influences in 1960s The bohemian traits of post-war Paris spread to other urban parts of the French-speaking world, notably to
Algiers, where an underground culture of "jazz clubs, girls and drugs" grew up – in the words of
punk rock producer
Marc Zermati, who was in the city at the height of the
Algerian war in the late 1950s, "all very French". However, that war marked a turning point which, in the view of some, was so traumatic that "ordinary French people" looked instead to America as "a new model for pleasure and happiness". This, in turn, led to the
ye-ye music of the early to mid 1960s (named after the British band, the
Beatles' use of "yeah, yeah" in some their early songs) and the rise of such singers as
Johnny Hallyday and
Françoise Hardy. The French also adopted a number of British singers (
Petula Clark,
Gillian Hills,
Jane Birkin) who performed successfully in French, Birkin forming a long-term relationship with singer-songwriter
Serge Gainsbourg, who was a seminal figure in French popular music in the 1960s and 1970s. In 1968 major industrial and student unrest in Paris and other parts of France came close to ousting the government of President
Charles de Gaulle, who, after leading the
Free French during the Second World War, had returned to power at the time of the Algerian emergency. The
events of 1968 represented a further significant landmark in post-war France, although their longer term impact was probably more on cultural, social and academic life than on the political system, which, through the constitution of the
Fifth Republic (1958), has remained broadly intact. Indeed, one paradox of 1968 was that the first student demonstrations broke out at
Nanterre, whose catchment area included the affluent and "
chic" 16th and 17th
arrondissements of Paris. Its students were more
modish and "trendy" than those of the
Sorbonne in the city's
Latin Quarter, being described at the time in terms that typify more generally the styles and attitudes of young people in the late 1960s: It is the girls that give the show away –
culottes, glossy leather,
mini-skirts, boots – driving up in
Mini-Coopers ... Rebellious sentiment is more obvious among the boys: long hair, square spectacles,
Che Guevara [Cuban revolutionary, died 1967] beards. The picture in Nanterre in May was lots and lots of painted dollies cohabiting with unkempt revolutionaries. == America: the beat generation and flower power == on the runway for
Anna Sui in November 2011. In the United States adherents of the "
beat" counter-culture (probably best defined by
Jack Kerouac's novel,
On the Road, set in the late 1940s, written in 1952 and published in 1957) were associated with black
polo-neck (or turtle neck) sweaters, blue denim jeans and sandals. The influence of this movement could be seen in the persona and songs of
Bob Dylan in the early- to mid-1960s, "road" films like
Easy Rider (1969) and the
punk-oriented "
New Wave" of the mid-1970s, which, among other things, produced a boho style icon in
Deborah Harry of the New York band
Blondie. (However, as with some American musicians of the mid-1960s, such as
Sonny and Cher, Blondie came to international prominence only after a tour of Britain in 1978.)
Greenwich Village and West Coast New York's
Greenwich Village, which, since the late 19th century, had attracted many women with
feminist or "
free love" ideals, was a particular magnet for bohemians in the early 1960s. Bob Dylan's girl-friend
Suze Rotolo, who appeared with him on the cover of his second album ''
The Freewheelin' Bob Dylan'' (1963), recalled that the Village was "where people like me went – people who didn't belong where they came from ... where the writers I was reading and the artists I was looking at had lived or passed through". These "beatniks" (as they came to be known by the late 1950s) were, in many ways, the antecedents of the hippie movement that formed on the West Coast of the US in the mid-1960s and came to the fore as the first post-war
baby-boomers reached the age of majority in the "
Summer of Love" of 1967. The
Monterey Pop Festival was a major landmark of that year, which was associated with
"flowerpower",
psychedelia, opposition to the
Vietnam War and the inventive music and flowing, colorful fashions of, among others,
Jimi Hendrix,
the Mamas & the Papas,
Jefferson Airplane and the British group,
The Beatles, whose album, ''
Sgt. Pepper's Lonely Hearts Club Band'', is said to have caused the guru of psychedelia,
Timothy Leary, to remark that "my work is finished".
Hippiedom and the Pre-Raphaelites The documentary film,
Festival (
Murray Lerner, 1967), recorded how the "clean-cut college kids" who attended the
Newport (Rhode Island) Folk Festival in 1963–1964 had, by 1965 (when
Bob Dylan caused a sensation at that year's festival by playing an electric guitar), become "considerably scruffier": "the hippies were waiting to be born". Among other things, the wearing of male neckties, which, in the mid-1960s, had often drawn on 19th century paisley patterns,
Jimmy Page of the British band
Led Zeppelin, who collected Pre-Raphaelite paintings, observed of Edward Burne-Jones that "the romance of the
Arthurian legends [captured in his paintings] and the bohemian life of the artists who were reworking these stories seemed very attuned to our time", while the author David Waller noted in 2011 that Burne-Jones' subjects "have much in common with the sixties rock chicks and their pop-star
paladins". == London in the 1950s ==